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When and why do artifact emojis lead to backfire effects on consumer response? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-12 Claire Heeryung Kim, Lura Forcum, Michael Giebelhausen
In online settings, firms have rapidly adopted emojis in their marketing messages. Thus, marketing research and practice have begun to examine emojis in recent years. However, while prior work has examined the impact of emojis that depict facial expressions and body movements (i.e., kinesic emojis), research into emojis that represent objects (i.e., artifact emojis) is scarce. The present research
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Stigma in marketing and consumer research: A literature review and research agenda Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-09 Rodolfo Rodrigues Rocha, Andres Rodriguez Veloso
Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have dedicated special attention to this phenomenon as it significantly impacts people's lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept
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How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-08 Elif Karaosmanoglu, Mehmet Okan, Didem Gamze Işıksal, Nesenur Altinigne, Ozge Demir, Elif İdemen
This paper focuses on the economic and psychological vulnerabilities that are intensified due to the effects of the COVID‐19 pandemic on individuals' health, education and living standards. The deteriorating mental and financial conditions of individuals, called psychological and economic vulnerability, have made an impact on consumers' consumption patterns and habits. This study has proposed that
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Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-26 Chi-Cheng Luan, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, The Anh Phan
Fueled by the rise of social media, internet celebrities (or influencers) are a subgroup of public figures who have gained extreme public attention in recent years. In this study, we examined the qualities of finance knowledge influencers to elucidate the impact that investment discussions or tutorials posted by influencers have on followers' and audiences' investment willingness. We adopted attractiveness
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Emojis as heuristic cues: The multifaceted role of emojis in online service interactions Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-20 Saleh Shuqair, Diego Costa Pinto, Márcia Maurer Herter, Anna Mattila
Recent technological advances have allowed businesses to adopt emojis when interacting with consumers. To gain in-depth theoretical and managerial insight into this trend, five pre-registered studies (1 field observation and four controlled experiments) indicate that emojis in digital communication work as heuristic cues that might have a differential effect depending on elaboration likelihood and
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Children and adolescent consumer behavior: Insights from the life course paradigm Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-18 George P. Moschis, Anil Mathur
Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption-related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as “life
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“How I think, Who I am”—Role of social media influencers (SMIs) as change agents Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-18 Justin Paul, Khyati Jagani, Neha Yadav
Social media influencers (SMIs) have gained critical standing due to their capability to generate trust and alter behaviors. Trust in the influencer has further encouraged the followers to value the relationship equally and sometimes more than family and friends. In a mixed-method approach, the study investigates the role played by SMIs as change agents by generating trust. Partial least square structural
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Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-22 Aaminah Zaman Malik, Kiarash Sadeghi R, Audhesh Paswan, Fizza Kanwal
Recent studies explain how to detect fake reviews and their impacts on consumers and businesses. Despite the prevalence and significance of fake reviews, prior research has yet to fully explore the motivations and psychological mechanisms behind voluntary participation in writing fake reviews, especially in incentivized campaigns. This paper explains why consumers engage in the immoral act of writing
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3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-13 Soonho Kwon, Takanori Suda, Takuya Nomura
When shopping online, it is difficult to estimate size from visual cues in the form of product images. While package shape and color have been discussed as factors influencing perceptions of product size, this research focuses on the influence of visual cues, such as the number of dimensions of the product image (i.e., two-dimensional image vs. three-dimensional image) on perceptions of product size
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All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-13 Lizette Diedericks, Alet C. Erasmus, Suné Donoghue
Multi-method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi-formal/smart workwear for themselves. The qualitative phase comprised in-depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes and desired consequences that drive clothing retail store
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Donors' self- and other-oriented motives for selecting charitable causes Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-11 Aakash K. Thottam, Cassandra M. Chapman, Peter Popkowski Leszczyc
Millions of charities compete for charitable donations, yet the underlying factors influencing individuals' preferences for specific causes remain relatively poorly understood. Building upon the ongoing scholarly debate about whether charitable behaviors are more altruistically or egoistically motivated, this study employs a self and other orientation framework to explore the preferences captured in
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Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’ Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-11 Abhishek Behl, Achint Nigam, Demetris Vrontis
Businesses of the 21st century are utilizing technology in developing offerings for the growth of their businesses. From taking a minor role in formulating business decisions, technologies now have a larger stake. Disruptive technologies like artificial intelligence, virtual reality, robotics, blockchain, 3D printing, 5G, Internet-of-Things, digital twins and augmented reality are changing how marketing
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Influencing optimistic bias: Moderating roles of perceived severity and proximity Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-05 Hyuksoo Kim, YoungAh Lee
Previous studies showed that optimistic bias is an important concept to influence individuals' health-related behaviors. The current web-based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived
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Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-28 Sonia Cruz-Ros, Maria-Jose Miquel-Romero, Rachel W. Y. Yee
Luxury brands have engaged in social media use, becoming exposed to a wider market but confronting the exclusivity and uniqueness linked to these brands. This paper explores the role of a personality trait and a brand characteristic in brand love by social media users in the luxury fashion industry. Specifically, the individual's materialism (measured by the relevance given to luxury premium prices
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The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-19 Soyoung Joo, Amélie Guèvremont
Although brand authenticity has been studied across multiple domains, the development and maintenance of brand authenticity in new brands has never been explored. This study provides the first evidence of the evolving nature of brand authenticity (i.e., the creation and maintenance phases) through the interplay of iconic (impression-based brand characteristics), indexical (evidence-based brand characteristics)
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A world of counterfeits: Knowledge to decide Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-17 Cristina Marín-Palacios, Maria Botey-Fullat, Juan Antonio Márquez
Counterfeiting has become a major social problem because of the consequences for consumers, businesses and governments. The objective is to describe the current state of counterfeiting research, define the main thematic areas, identify gaps and highlight key findings. A bibliometric analysis of the growing number of publications addressing the counterfeiting problem in the existing literature is conducted
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Cross-media synergies between TV news media and social media in charitable crowdfunding Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-05 Yashar Dehdashti, Aidin Namin, Seth C. Ketron
Current methods of creating awareness about charitable crowdfunding campaigns are mostly within online platforms (e.g., social media). However, TV news media continue to feature causes calling for donations, raising the question of whether TV media contribute to the success of charitable crowdfunding. This research measures the effect of TV news media alongside social media on charitable crowdfunding
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Instilling label confidence in the minds of consumers: The role of sustainability skepticism Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-03 Yoon-Na Cho, Christine Ye, Yuna Kim
Drawing from the persuasion knowledge model, the present research demonstrates how providing comparable sustainability labels (i.e., labels with numeric sustainability level information) can help consumers make more sustainable choices at the point of purchase for consumer packaged goods. We provide empirical evidence from a field experiment and an online experiment to show how the presence and source
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Social class and conspicuous brand logo in gift choice Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-02 Jaehoon Lee, Todd C. Haderlie, Anthony D. Miyazaki, Yuri Lee
While conspicuous consumption may be more prevalent for consumers identified as lower (vs. higher) social class, little is known about when and why they prefer conspicuousness in their consumption activities. Drawing from the conceptual perspectives of class-based norms and self-protection, we demonstrate the differential effects of social class on preferences for conspicuous logos and the possible
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Consumer behavior in the metaverse Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-28 Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, Suchita Jha, Shailja Agarwal, Stephen Alaba Mogaji
The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of further research in the domain. This study addresses this void by focusing on Gen Z and their interactions within the metaverse. Gathering qualitative data
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Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-25 Khanyisa Brenda Nkuna, Alet C. Erasmus, Johan Olivier
Many established clothing brands did not survive the global COVID-19 pandemic, while some unexpectedly departed from countries such as South Africa which is a gateway for clothing imports in Africa. This raised questions about consumers' legitimacy perceptions of clothing brands, hence brands' worthiness of support during trying times. This study subsequently investigated Millennials' beliefs about
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The impact of digital household budgets on online purchase decision-making processes Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-18 Florian Skwara, Luca Wienert
Recent literature found positive effects of digital household budget feedback when used over longer timespans. This current study, in turn, investigates whether digital budget feedback also influences consumer behavior in single online purchase decisions. The related research question states: Do transparent technology-mediated household budgets influence consumers' willingness to pay and payment pain
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Gamification in financial service apps to enhance customer experience and engagement Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-17 Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur
The purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m-banking) industry. The data for study 1 was collected from 340 m-banking customers using a structured
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Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-11 Sungjun (Steven) Park, Xiao Wei, Heejung Lee
While existing research on the elaboration likelihood model (ELM) has primarily focused on human influencers, the literature on virtual influencers (also known as digital humans or AI influencers) remains limited. To address this research gap, this study investigates the factors influencing consumer attitudes toward ads promoted by virtual influencers. Extending the ELM framework, we examine perceived
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Can augmented reality impact your self-perceptions? The malleability of the self and brand relationships in augmented reality try-on services Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-10 Terry Haekyung Kim, Hyunjoo Im
Brands and retailers are eager to utilize augmented reality (AR) technology to engage consumers and develop favorable relationships with them. However, there is a need for a theoretical understanding of the assumed AR effect. This study aims to identify an underlying mechanism of the AR (vs. typical online website) effects by focusing on consumers' perception of malleable self-concept, which refers
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Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-09 Umair Akram, Rambabu Lavuri
This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian value and hedonic value), and moderating (online perceived risk and reviews) effects. We used the stimulus-organism-response theory to provide a solid and holistic understanding of the concept. We collected 431 original survey data from Indian luxury shoppers who recently purchased luxury products and used structural
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Gamified cryptocurrency and rewards: Consumer behaviour during uncertain earnings Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-28 Zaid Bin Ahsan, Agam Gupta
The accentuation of cryptocurrency, non-fungible tokens and gamification of platforms has led to rewards being awarded, in the form of cryptocurrencies, that are formed by the platforms themselves and traded over the marketplace. These play-to-earn gamified platforms have witnessed a rise in participation, leading to increased investments by consumers, engagement, threats, and subsequent volatility
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Food overconsumption: Concept and its measurement Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-28 Anil Mathur
Food overconsumption has serious and far-reaching effects on people, including obesity, negative health outcomes, reduced life expectancy, and financial hardship. Attempts to understand the underlying factors that contribute to food overconsumption are undermined by a lack of clarity about the concept of food overconsumption. This study reports the development of a scale to measure the extent to which
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Post-purchase effects of impulse buying: A review and research agenda Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Svetlana Obukhovich, Jenni Sipilä, Anssi Tarkiainen
Although impulse buying has been studied for decades, prior research mostly focuses on reasons for impulse buying rather than its outcomes. In recent years this trend has changed, due to the emerging sustainability agenda and the attention to impulse buying as one of the main antecedents of overconsumption. However, existing research on the outcomes of impulse buying is currently less systematically
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Consumers' promotion focus mitigates the negative effects of chatbots on purchase likelihood Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Hiba Khan, Pasit Sararueangpong, Frank Mathmann, Di Wang
Marketers and consumers are adopting chatbots widely. However, the benefits of this technology remain unclear due to a lack of understanding about individual differences in consumers' purchase decisions when interacting with chatbots. This research investigates the influence of individual differences in promotion focus on purchase likelihood for the products recommended by chatbots. Two experiments
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The effects of size referents in user-generated photos on online review helpfulness Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Anh Dang, Bridget Satinover Nichols
Product size misperceptions are a common problem for consumers when shopping online. To help their peers estimate a product's size, customers often include a size referent next to the focal product when adding photos to their online reviews. The purpose of this article is to investigate the effects of user-provided review photos (with and without a size referent) on online review helpfulness. From
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Us and them! Consumer resistance as an act of antistate opposition in Iran Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-19 Emad Rahmanian
This paper aims to investigate consumer resistance in an undemocratic country, exploring how consumers resist against an authoritarian regime through consumption. Sixteen in-depth interviews were conducted, and the qualitative data were used to create a conceptual map. Results suggest that consumers interpret corporations' relations with the state in four different stages which are highly undesirable
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Charity ugliness premium: Donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-17 Ziyue Yu, Shuai Yang, Hualu Zheng, Xinyu Chang
Marketers and policymakers use advertising visuals to motivate prosocial behavior, whereby visual attractiveness influences people's empathy and thus their prosocial decisions. In the charity context, various donor-related factors, including external circumstances and environments in which donors find themselves, can determine the impact of visual attractiveness. In two studies, this research investigates
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Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-14 Yichuan Shi, Wei Lu, Yuwei Zhou
The role of artificial intelligence (AI)-based DoctorBots in improving healthcare and the medical industry is expected to increase significantly in the coming decades. However, contrary to the general view that AI can gradually replace human work, user acceptance of DoctorBots has become an obstacle to the development of AI medical diagnosis. Building on the service robot acceptance model (sRAM), this
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Visual complexity in product design: How does the degree of elaborateness of the front-pack image impact consumers' responses? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-13 Gordy Pleyers
Previous studies have documented the decisive impact of various product design elements on consumers' attitudes and decisions. However, research is missing on the impact of visual complexity. Using four studies that consider wine and perfume products, the present research manipulates visual complexity by focusing on the degree of elaborateness of front-pack images. Using an affective priming task as
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Why do people buy virtual clothes? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-09 Insaf Khelladi, Catherine Lejealle, Saeedeh Rezaee Vessal, Sylvaine Castellano, Domenico Graziano
Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting-edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce. Adopting the uses and gratifications (U&Gs)
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Positive social comparison mechanism based on social comparison theory: Independency and interdependency on SNS in younger generation in Korea Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-09 Hana Kim, Songmi Km, Heejung Lee
People utilize social networking services (SNSs) as a means of self-expression. Therefore, it is necessary to create a positive environment for users to share such content. In this study, we investigated the social comparisons made by SNS users based on the social comparison theory. Furthermore, we examined the posting tendency according to the social comparisons made by young people on SNS, specifically
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Revisiting antecedents to collaborative consumption in the context of dual role consumers Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-08 Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conceptual model that incorporates rational choice theory to explain consumers' beliefs. This model also
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The role of religiosity on seeking help Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-07 Xuefeng Liu
Previous research shows that religiosity increases prosocial tendencies such as donating and volunteering. Less is known on whether and how religiosity influences individuals' decision to seek help when needed. The current research tackles this question and shows that religiosity, whether manipulated (Study 2) and measured (Study 1 and Study 3), decreases individuals' tendency to seek help from other
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Pepper, just show me the way! How robotic shopping assistants should look and act Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-07 Nobuyuki Fukawa, Yu-Shan (Sandy) Huang, Barry J. Babin
Artificial intelligence enables modern robots to serve as service and sales assistants. Today's robotic shopping assistants (RSAs) can appear either humanoid or non-humanoid and possess utilitarian and/or hedonic attributes. However, many questions remain unexplored regarding an effective customer-centric RSA design. Do customers prefer a humanoid or non-humanoid RSA with hedonic or utilitarian attributes
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Augmented reality experience: An examination of viewer responses to sports videos Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-06 Zhao Du, Tianjiao Wang, Fang Wang, Shan Wang
Augmented reality (AR) offers a transforming user experience and has been increasingly integrated into entertainment and service contexts. Drawing on experience economy theory and employing a mixed-methods approach, this research evaluates the antecedents and consequences of four realms of viewer experiences: entertainment, educational, aesthetic, and escapist experiences, in AR-infused sports videos
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Peer-to-peer community on social media: An exploratory cross-cultural study Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-06 Kelley Cours Anderson, Pia A. Albinsson, Caroline Ducarroz
This exploratory research utilizes the lens of uses and gratifications theory (UGT) to examine cross-cultural differences in consumers' motives for using social media to build peer-to-peer (P2P) community. Using a mixed-method approach through two studies, we first conduct in-depth interviews to better understand consumers' motivations for P2P community on social media. Then exploratory factor analysis
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Timing co-creation: A reward-based crowdfunding perspective Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-01 Haryani Primanti, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi Ekaputra, Sri Rahayu Hijrah Hati
Reward-based crowdfunding provides a rich arena for co-creation, where different types of dialogues between backers and project initiators aid crowdfunding performance. Nevertheless, research on how backers' co-creation, in the form of comments, influences crowdfunding performance is still scarce. Based on signaling theory, this research investigates the impact of backers' specific co-creation comments
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Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-31 Erik Ernesto Vazquez, Reto Felix, Lorena Siliceo
Recent research has pointed out the importance of appearance similarity as a special instance of homophily. The current paper introduces body mass index (BMI) similarity as a convenient and powerful proxy of perceived appearance homophily in the context of female advertising models by showing process evidence and boundary conditions for the effect of BMI similarity on marketing-relevant downstream
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Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-31 Fernanda Muniz, Kristin Stewart, Lívia Magalhães
The increased prevalence of social media has led brands to utilize influencers for product endorsements and influence consumer perceptions. Among these influencers, virtual influencers (VIs)—that is, computer-generated influencers with a social media presence–have gained significant attention due to their substantial online following and greater engagement compared to human influencers. However, a
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The bellwether of community: The influence of lead users' characteristics on ordinary users' participation in online brand communities Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-31 Shu Wang, Fei Hu, Zhiyong Yang, Libei Gao, Li Wang
The traditional lead user theory proposes that lead users are an important source of innovation. However, little is known about how lead users influence other users in online brand communities. Based on the uses and gratifications theory, we introduce ordinary user-perceived benefits—including cognitive benefits, social integrative benefits, personal integrative benefits, and hedonic benefits—as mediators
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Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-29 Aakash Shah, Ali Gohary, David Lie
Nowadays, many consumers rely heavily on product reviews before making decisions; however, not all reviews are similar in terms of sentiment and helpfulness. Moreover, reviewers' linguistic styles vary according to their culture. Although various multinational companies such as eBay and Amazon operate worldwide, little research has been devoted to understanding how review sentiment influences the subjectivity
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Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-23 Dimitris Drossos, Constantinos Coursaris, Eleni Kagiouli
Despite all the marketing power social media marketing has, a major challenge it faces is how to create meaningful content that ignites a spark with audiences. The purpose of this research is to examine in what way brands can produce compelling social media content to engage and connect with target audiences. Eighteen brand Facebook Pages from nine major industries were reviewed to identify characteristics
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Applying means-end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-17 Hong-Wen Lin
The means-end chains theory was used in this study to explore the attributes most valued by TikTok users and to examine the resulting psychological values generated. Laddering interviews were used for content analysis and “online video sharing platform attributes—user consequences—personal values” psychological cognitive structures, from a perspective of the user were constructed using the structural
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Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-14 Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun
Neuromarketing uses brain-computer interface technology to understand customer preferences in response to marketing stimuli. Every year, marketing professionals spend over $750 Billion (US dollars) on traditional marketing, which is usually behavioral and subjective, focusing on self-reports acquired via questionnaires, focus groups, and depth interviews. Neuromarketing, on the other hand, promises
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Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-12 Pradeep Kautish, Park Thaichon, Pavleen Soni
The study aims to ascertain the mediating influence of nature connectedness and love for nature in the association of terminal and instrumental values with stated buying behavior in the vegan food context. Drawing theoretical underpinning from Value-Belief-Norm (VBN) in terms of value dichotomy and the Biophilia Hypothesis for sustainable consumption, the research hypotheses were tested using covariance-driven
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Sustainability factors affecting caregivers' toy preferences: An evaluation of e-commerce best sellers in Turkey Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-10 Sinem Halli, Cigdem Kaya, Kerem Yavuz Arslanli
Toys make a considerable clutter in homes over time unless managed responsibly. Given the ease of buying anything these days, especially toys, due to the rise of online shopping (Richards et al., 2020), toy piles can grow quickly. Current literature on the sustainability of toys is based on physical touch points, such as material, design, assembly, or transport, and suggested methods to enhance sustainability
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Getting away from death fear: How disease threat drives consumers' colorfulness seeking Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-06 Yanxi Yi, Zhiwei Luo, Wangshuai Wang, Jie Li, Bing Han
The COVID-19 pandemic had significant effects on the health and wellbeing of people worldwide. However, in the post-epidemic era, we still know very little about how disease threat shapes consumer psychology and behavior. To fill this gap in knowledge, the present study explores the effect of disease threat on a particular sensory preference of consumers, that is, a preference for colorfulness. Based
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How do embarrassing service disruptions impact bystanders' word-of-mouth, complaining, and avoidance? The moderating role of self-construal Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-04 Alexander H. Ziegler, Alexis M. Allen, John Peloza, J. Ian Norris
In public settings such as retail, an embarrassed consumer may be witnessed by others. Thus, vicarious embarrassment may be even more ubiquitous than embarrassment itself. However, the impact of observers' individual characteristics on reactions to embarrassing service disruptions is not clear. To close this gap, the current research examines how observers' self-construal, or their perception of the
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Influence of scarcity and environmental consciousness on food waste behaviour Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-02 Jayshree Jaiswal, Jayesh Aagja
Household food waste is one of the major contributors of the food waste across the supply chain raising concerns over environmental, economic and social issues. Global forums like United Nations have targeted to bring down the amount of waste generated to at least half by 2030 through the implementation of sustainable solutions. Therefore, considering the importance of the topic, the present work aims
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Do the importance of influencer- and customer-generated content on social media affect willingness to pay more for potential customers? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-09-28 İlhami Tuncer, Ahmet Selim Kartal
The number of social media platforms and users have reached significant amounts. Users can interact with millions of other users by sharing their experiences and evaluations concerning the product/service they purchased on social media. This social media sharing can hence affect the purchasing decision processes of potential customers who are searching for information. Moreover, sharing from different
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Determinants of the purchase intention of non-fungible token collectibles Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-01 Marius Arved Fortagne, Bettina Lis
Disrupting the concept of ownership in the digital space, non-fungible tokens (NFTs) have created unprecedented market opportunities and captivated millions of investors. Characterized by artificial scarcity and ensured authenticity, the technical implementation establishes novel parameters for digital ownership and collecting, underscoring a research gap where the determinants of consumer behavior
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The effect of shopping channel (online vs. offline) on message framing of naturalness Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-09-27 Chien Duong, Billy Sung, Sean Lee, Julia Easton
Naturalness is a significant driver of food-related choices. However, there is scarce knowledge of how textual cues could be utilised to enhance the effectiveness of naturalness claims. Drawn from construal level theory, we attempted to examine how different methods of framing naturalness affect consumers in online vs. offline shopping contexts. Study 1 employed a 2 (abstract vs. concrete) × 2 (online
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Consumer financial planning in the post-Covid-19 era: The role of emotional and economic vulnerability Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-09-26 Khulood M. Allanjawi, Atefeh Yazdanparast, Yasser Alhenawi
The present research examines the relationship between emotional vulnerability, economic vulnerability, and intentions to improve financial planning for American households in the post-Covid-19 era. Using a survey of 504 household financial decision markers, we show that the effects of psychological fears and concerns experienced during the pandemic (i.e., emotional vulnerability) on post-pandemic