-
The Future of Research on International Selling and Sales Management Journal of International Marketing (IF 4.976) Pub Date : 2024-01-29 Nawar N. Chaker, Johannes Habel, Kelly Hewett, Alex Ricardo Zablah
As companies expand their international footprint, insight regarding how to effectively organize international selling and sales management (ISSM) efforts is becoming increasingly important. Unfortunately, most prior research on personal selling and sales management is grounded in a domestic market perspective, which limits the relevance of its findings to situations in which sales activities occur
-
EXPRESS: Emerging Market Firms’ Internalization Pricing Strategies: the Role of Country-of-Origin and Organizational Learning Journal of International Marketing (IF 4.976) Pub Date : 2024-01-05 Preethika Sainam, S. Cem Bahadir
Over the last decade there has been significant interest in international expansion of emerging market firms (EMFs) due to their distinctive patterns compared to developed market firms (DMFs). In this paper, the authors develop an analytical model to generate prescriptive insights for pricing strategies when EMFs enter new foreign markets. Grounded in the international marketing and organizational
-
EXPRESS: Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in SME Internationalization Journal of International Marketing (IF 4.976) Pub Date : 2023-05-11 Man Yang, Peter Gabrielsson, Svante Andersson
Digitalization has enabled entrepreneurs to adapt digital tools to create opportunities and reach customers in international markets. Yet, we have little understanding of international digital entr...
-
Cat alpha-1-acid glycoprotein enzyme-linked immunosorbent assay: performance characteristics and reference intervals Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Sabine Thalmeier, Arne Güssow, Mia K Häuser, Natali Bauer, Katarina Hazuchova
ObjectivesThe aim of this study was to evaluate performance of a feline-specific ELISA for the measurement of alpha-1-acid glycoprotein (AGP) and to establish a reference interval (RI).MethodsSurpl...
-
Negotiating between gender, national and professional identities: The work-experience of israeli-palestinian women journalists Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Einat Lachover
This paper analyzes the work experience of Israeli-Palestinian women journalists who reside and work in Israel for local news organizations or non-Israeli news agencies. It focuses on their experie...
-
It’s not only about the leader. Oligarchized personalization and preference voting in Belgium Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Jeremy Dodeigne, Jean-Benoit Pilet
Research on the electoral personalization of politics has stressed a trend towards a greater role of top prominent political figures (party leaders and ministers). This trend was described as centr...
-
Is eGFR ≥60 mL/min/1.73 m2 in Patients Undergoing Coronary Angiography Really Safe for Contrast Nephropathy? Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Mustafa Comoglu, Fatih Acehan, Bilal Katipoglu, Burak F. Demir, Zehra Guven Cetin, Ihsan Ates
The aim of the present study was to define the risk factors associated with contrast-induced acute kidney injury (CI-AKI) in patients who underwent coronary artery angiography (CAG). In this retros...
-
The Critical Care Resource Intensivist Model: An Essential Component to Critical Care Nursing Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Kristen M. Ray, David Meysenburg, K. L. Jasonek, Erica Liner, Austin Groves, Liezl Saylon, Marie Crandall, Jeanette Zhang, David J. Skarupa, the CCRI Research Group
At a large academic level 1 trauma center, an additional resource was added at night, the Critical Care Resource Intensivist (CCRI), which is a multi-disciplinary group of fellowship trained intens...
-
Complete Heart Block After Low Dose Octreotide Infusion for Esophageal Variceal Bleeding Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Christine A Castater, Courtney Meyer, Steven Phillips, Jamesa Fabien, Raven Hill, Benjamin Hazen, Jonathan Nguyen, Stacy Dougherty, Babar Fiza, Ram Subramanian
Cirrhosis and chronic liver disease cause a myriad of systemic health problems mostly caused by the presence of portal hypertension. Esophageal varices are one result of portal hypertension. They c...
-
Colorectal Malignancy Complicated by Arterioenteric Fistula Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Grant C. Woodruff, Chelsea A. Yap, Matthew S. Kazaleh, Marie L. Crandall, Jeanette Zhang
Arterioenteric fistulas (AEF) are rare and devastating complications of colorectal/pelvic malignancies. These fistulas can be seen following neoadjuvant or adjuvant therapy but are exceptionally ra...
-
Protective effect of additional cathelicidin antimicrobial peptide PR-39 on prosthetic-joint infections Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Yongjun Zhu, Xuan Weng, Jian Zhang, Jingxin Mao
BackgroundProsthetic-joint infection (PJI) is one of the severest complications after arthroplasty. However, antibiotics are not effective in the bacteria in biofilm outside the prosthetic-joint. A...
-
A paradigmatic “inoutsider” scholar in African psychology: Tribute to Professor Thomas Leonard (Len) Holdstock Journal of International Marketing (IF 4.976) Pub Date : 2023-05-05 Augustine Nwoye, Lesiba Baloyi
This comment aims to memorialize Professor Thomas Len Holdstock (1934–2022). Professor Holdstock was an eminent foundational scholar in the fledgling field of African psychology. His pioneer contri...
-
EXPRESS: Sales – Supply Chain Management Integration: Performance Effects and Boundary Conditions for International Salespeople Journal of International Marketing (IF 4.976) Pub Date : 2023-04-15 Wyatt A. Schrock, Yanhui Zhao, Phani Tej Adidam, Birud Sindhav, Tomas Hult
While interfunctional collaboration has been well-studied within the marketing literature, this research is the first to empirically explore the effects of Sales – Supply Chain Management (S-SCM) c...
-
EXPRESS: How much does domestic location matter for B2B firms’ export intensity? A variance decomposition study Journal of International Marketing (IF 4.976) Pub Date : 2023-04-02 Viacheslav Iurkov, Mariia Koval, Ghasem Zaefarian
Business-to-business (B2B) firms leverage the advantages of their domestic location to export goods and services. However, little empirical research has examined the extent to which domestic locati...
-
EXPRESS: Engaging Business Customers Through Online Experiences in Different Cultures Journal of International Marketing (IF 4.976) Pub Date : 2023-03-08 Welf H. Weiger
Engaging customers online through effective customer experience design is critical, as practitioners and researchers agree that engaged customers contribute value to firms. However, in the multinat...
-
EXPRESS: Brand Origin Effects During Economic Declines: Evidence from an Emerging Market Journal of International Marketing (IF 4.976) Pub Date : 2023-01-18 Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Eusebio Scornavacca
Drawing on the signaling theory perspective, this study examines the effect of perceived country of origin on brand performance during economic contractions. The authors specify an econometric mode...
-
EXPRESS: Promising Happiness in Advertising in Light of International Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors Journal of International Marketing (IF 4.976) Pub Date : 2023-01-18 Jamel Khenfer
Advertising campaigns that explicitly claim that the advertised product can bring about happiness in the consumer’s life are often standardized across national markets. While the notion that most p...
-
EXPRESS: Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement Journal of International Marketing (IF 4.976) Pub Date : 2023-01-05 Ashish Sood, Shaphali Gupta, V. Kumar
We use adoption and usage data on the client, and firm-client interactions across 4 technology generations of new-age products/services from 13 developed and emerging markets over an 8-year period ...
-
EXPRESS: Firm-Level Experience in International Markets A Systematic Literature Review and Reconceptualization Journal of International Marketing (IF 4.976) Pub Date : 2022-12-23 Alireza Safargholi
Despite the prominence given to firm-level foreign experience (IE), there is a dearth of comprehensive and unified conceptualizations of this concept in the literature. This problem necessitates a ...
-
EXPRESS: Propelling International Marketing Research with Geospatial Data Journal of International Marketing (IF 4.976) Pub Date : 2022-12-23 Julian R.K. Wichmann, Thomas P. Scholdra, Werner J. Reinartz
Going back to Huff’s seminal gravity model in the 1960’s, geospatial data has a long history in marketing research. Its applications in research and practice range from location-based mobile target...
-
EXPRESS: Understanding the Co-Evolution of Ad Spend by Media Channel and Retail Format Sales at The Country Level: A Multi-Country Examination Journal of International Marketing (IF 4.976) Pub Date : 2022-11-23 Hannah S. Lee, Goksel Yalcinkaya, David A. Griffith
The marketing literature has long recognized the positive relationship between advertising spending and sales at the firm level. However, this literature overlooks country-level heterogeneity of bo...
-
EXPRESS: The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets Journal of International Marketing (IF 4.976) Pub Date : 2022-11-20 Vasileios Davvetas, Christina Sichtmann, Charalampos (Babis) Saridakis, Adamantios Diamantopoulos
Accelerating anti-globalization challenges previously undisputed assumptions about the importance of a product’s globalness/localness in purchase decisions. Putting these assumptions to test, we co...
-
Enabling Comparability of Responses in International Sales Force Surveys: Evidence from a Cross-National Survey of Salespeople and Sales Managers Journal of International Marketing (IF 4.976) Pub Date : 2022-11-17 Mohsen Pourmasoudi, Phillip Wiseman, Michael Ahearne, Zachary Hall
This research addresses a challenge within cross-national surveys of salespeople and sales managers: systematic differences between respondents from different countries in their interpretation of r...
-
EXPRESS: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement through Perceived Brand Globalness Journal of International Marketing (IF 4.976) Pub Date : 2022-10-08 Miao Hu, Jie Chen, Dana L. Alden, Qimei Chen
Prior research in international markets has yielded two seemly opposing views regarding customer engagement (CE) with local/domestic versus foreign-made brands, i.e., a preference for foreign brand...
-
Consumer Responses to COVID Policy Across the World: The Role of Community Resilience Journal of International Marketing (IF 4.976) Pub Date : 2022-10-07 Alexander V. Krasnikov, Clifford J. Shultz, II, Vera A. Rebiazina
The authors examine the role of community resilience in consumer mental, behavioral, and attitudinal responses to policy interventions implemented in response to the worldwide COVID-19 pandemic. Th...
-
EXPRESS: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the ‘Twin Engines’ of Performance Journal of International Marketing (IF 4.976) Pub Date : 2022-09-20 Ayşegül Özsomer, Bernard Simonin, Timo Mandler
Multinational corporations (MNCs) must balance opportunity-seeking initiatives locally with global programs and imperatives. This balancing act between generating and responding to local insights a...
-
EXPRESS: The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviours Journal of International Marketing (IF 4.976) Pub Date : 2022-09-20 Cara Connell, Ruth Marciniak, Lindsey Drylie Carey
Today’s technology-enabled customer and their instant access to a global marketplace has led to firms facing intense competition from around the world. Resultantly, engaging customers has emerged a...
-
EXPRESS: Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market Journal of International Marketing (IF 4.976) Pub Date : 2022-09-14 Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen, Diah Isnaini Asiati
This study aimed to examine the effects of content characteristics (i.e., informational and emotional characteristics), language, and nonverbal information on social media engagement (SME) (i.e., l...
-
EXPRESS: Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination Journal of International Marketing (IF 4.976) Pub Date : 2022-09-13 Constantinos N. Leonidou, Verena Gruber, Bodo B. Schlegelmilch
Environmental sustainability research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of human values and environmental beliefs and behav...
-
EXPRESS: How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures Journal of International Marketing (IF 4.976) Pub Date : 2022-09-13 Vivek Astvansh, Barbara Duffek, Andreas B. Eisingerich
A company often faces incidents in which its offerings cause bodily (e.g., product safety defects) or psychological (e.g., data breach) harm to its consumers. Such incidents may invoke product liab...
-
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study Journal of International Marketing (IF 4.976) Pub Date : 2022-09-13 Wolfgang Messner
Cultural differences between countries are customarily calculated by comparing mean scores on multiple dimensions, which ignores heterogeneity within societies. This article proposes a fundamentall...
-
EXPRESS: Cultural Drivers of Health Engagement Journal of International Marketing (IF 4.976) Pub Date : 2022-09-07 Linda Alkire, Susan Myrden, Sören Köcher, Genevieve E. O'Connor
Given the well-documented relationship between lifestyle, disease burden, and healthcare costs, there is a greater need to investigate individual factors in health-related attitudes and behaviors. ...
-
EXPRESS: Managing the Challenge of Luxury Democratization: A Multi-Country Analysis Journal of International Marketing (IF 4.976) Pub Date : 2022-09-02 Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Jing (Daisy) Lyu, Dina Khalifa
Once the preserve of the elite, many luxury brands are now targeting the rapidly rising global middle classes. This ‘democratization of luxury,’ understood as the perceived reduction in distinctive...
-
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures Journal of International Marketing (IF 4.976) Pub Date : 2022-08-28 Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, Rehana Paul
Skin color affects women’s self-image, a fact that has long been a consequence of racial discrimination and dominance as well as the prevalence of light-skinned models in modern advertisements and ...
-
EXPRESS: What Drives Royalty Rates in International Franchising? Journal of International Marketing (IF 4.976) Pub Date : 2022-08-17 Jennifer Zeißler, Timo Mandler, Jeeyeon Kim
Royalty rates are an essential contractual provision to reduce the risk of opportunism in franchising partnerships, many of which are international. However, extant research provides limited insigh...
-
Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial Journal of International Marketing (IF 4.976) Pub Date : 2022-08-07 Amir Grinstein, Petra Riefler, Kelly Hewett
In late 2020, the first year of the global COVID pandemic outbreak, we issued a call for papers on well-being in a global world. Our underlying motivation was to induce further advancement of research relating to well-being issues and grand societal challenges in the context of international marketing. This call was more than successful in attracting interesting, relevant, and rigorous manuscripts
-
EXPRESS: Marketing Competence and Institutional Trust in Business Journal of International Marketing (IF 4.976) Pub Date : 2022-06-13 Saeed Janani, Michael A. Wiles, Saurabh Mishra
Trust in institutions can have important benefits for the overall well-being of a country. However, research on the specific factors that engender institutional trust in business remains limited. To this end, we conduct two studies to examine the impact of marketing competence on institutional trust in business. First, we compile a dataset of trust in business perceptions among the general public from
-
Well-Being in a Global World—The Role of International Marketing: An Editorial Journal of International Marketing (IF 4.976) Pub Date : 2022-05-25 Amir Grinstein, Kelly Hewett, Petra Riefler
The notion that marketing can be a force for good has been around for at least five decades (e.g., Kotler and Levy 1969; Kotler and Zaltman 1971), and as marketing scholars, we are proud of the value that marketing can bring to society. However, we often face tough questions regarding marketing's dark side; is it the discipline that “is used to create and sustain the power of multinational corporations
-
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19 Journal of International Marketing (IF 4.976) Pub Date : 2022-05-25 Stacy Wood
Among the myriad challenges created by the COVID-19 pandemic, many touched on how individuals chose to utilize their resources to protect their personal well-being and the downstream impact on society. Marketing researchers rose to the challenge, and much work in the 2020–2022 period has been devoted to improving well-being by using marketing theory to create better health messaging, develop effective
-
EXPRESS: Managing Foreign Subsidiaries Remotely: The Role of Culture in Technostress Appraisal and Well-being Journal of International Marketing (IF 4.976) Pub Date : 2022-05-16 James Adeniji, Reika Igarashi
Multinational enterprises’ increased dependence on work-enabling technologies to manage global operations may contribute to foreign subsidiary employees’ technostress – stress from interacting with technology. However, technostress may either have a positive or negative effect on employee and customer engagement, depending on the employee’s appraisal of the techno-stressors. Based on transactional
-
EXPRESS: Impact of Global Brand CMOs' CSR and Sociopolitical Activism Communication on Twitter Journal of International Marketing (IF 4.976) Pub Date : 2022-05-16 Peren Ozturan, Amir Grinstein
Chief marketing officers (CMOs) engage with their stakeholders on social media platforms with the intention to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social practices. This poses three research questions: (1) How central is corporate social responsibility (CSR) and sociopolitical activism in the communication of global
-
EXPRESS: Customer Engagement in International Markets Journal of International Marketing (IF 4.976) Pub Date : 2022-04-22 Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li, Robert W. Palmatier
Noting its performance-enhancing effects, relationship marketing managers around the world actively seek to stimulate customer engagement. Research insights into how to engage customers, such that they voluntarily contribute their resources to support companies’ marketing efforts, almost exclusively pertain to individual, domestic markets. The prerequisites of customer engagement strategies naturally
-
EXPRESS: Current and Future Financial Well-Being in Sixteen Countries Journal of International Marketing (IF 4.976) Pub Date : 2022-04-04 Leonore Riitsalu, W. Fred van Raaij
Financial well-being – the evaluation of current personal finances and expectations for the financial future – has gained attention in research, practice, and policy. Yet, there is no consensus on its conceptualisation nor its operationalisation. We contribute to this by proposing its conceptual framework and reassessing a measure in data for subjective financial well-being from 16 countries. Our findings
-
EXPRESS: Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study Journal of International Marketing (IF 4.976) Pub Date : 2022-01-27 Michela Vecchi, Patrick Elf, Akiko Ueno, Athina Dilmperi, Charles Dennis, Luke Devereux
Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data
-
EXPRESS: Vaccination Acceptance across Cultures: The Roles of Collectivism, Empathy, and Homophily Journal of International Marketing (IF 4.976) Pub Date : 2021-12-24 James M. Leonhardt, Todd Pezzuti
How does culture influence vaccination acceptance? This is an important question facing managers, policymakers, and global health organizations. Even with effective vaccines for highly contagious diseases, humankind remains at risk from vaccine hesitancy. We conduct a largescale multilevel analysis of more than 400,000 survey respondents, finding that COVID-19 vaccination intentions are higher among
-
EXPRESS: How to Go Glocal: Omni-Brand Orientation Framework Journal of International Marketing (IF 4.976) Pub Date : 2021-12-17 Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer
The authors develop an omni-brand orientation framework: a bi-dimensional conceptualization that allows global (local) brand elements to coexist alongside local (global) elements in creating a gloCal brand. Based on an interpretive analysis of interviews with 50 top executives, the authors offer new insights into building and succeeding as a gloCal brand. The study finds global brands trying to become
-
EXPRESS: Timing Market Entry – the Mediation Effect of Market Potential Journal of International Marketing (IF 4.976) Pub Date : 2021-12-06 Towhidul Islam, Nigel Meade, Ashish Sood
Timing a multinational firm’s entry into a new country is a pivotal decision with long-term impact on the firm’s overall performance, thus a deeper understanding of the drivers of the decision and their interrelationship can yield significant managerial benefits. We explore the mediating role of market potential by decomposing the total effects of the decision’s main drivers—macro-economic attractiveness
-
EXPRESS: Effective Sme Import Strategy: Its Drivers, Moderators, and Outcomes Journal of International Marketing (IF 4.976) Pub Date : 2021-11-18 Leonidas C. Leonidou, Dayananda Palihawadana, Bilge Aykol, Paul Christodoulides
We propose a conceptual model of the drivers, moderators, and outcomes of a firm’s effective import strategy, anchored on the Dynamic Capabilities and Industrial Organization theories. While the former theory explains the mechanism through which dynamic capabilities facilitate import strategy effectiveness that boosts competitive advantage and ultimately enhances financial performance, the latter theory
-
EXPRESS: Synergy vs. Tradeoff: the Influence of National Philanthropic Environment and Industry on the Relationship Between R&D and Corporate Social Responsibility Journal of International Marketing (IF 4.976) Pub Date : 2021-10-07 Arilova A. Randrianasolo, Alexey V. Semenov
International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A synergy vs. tradeoff dilemma on the R&D/CSR relationship has emerged as an important topic in the literature. The synergy approach suggests a positive link, while the tradeoff
-
Introduction to the Special Issue on Data and Methodological Issues for New Insights in International Marketing Journal of International Marketing (IF 4.976) Pub Date : 2021-08-27 Kelly Hewett, Donald R. Lehmann
The proliferation of data and challenges facing firms to generate insights to meet changing customer needs and compete globally has heightened the necessity to apply appropriate methodologies. The unstructured nature of mobile, social media, and other sources of “big data” increasingly used by marketers can be particularly challenging in global marketing contexts in which consumers differ not only
-
Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary Journal of International Marketing (IF 4.976) Pub Date : 2021-08-27 Katrijn Gielens
International marketing research has always been considered more complicated than domestic marketing research, as the collection of accurate and reliable data in international markets is an even more intricate and complex endeavor (Craig and Douglas 2005). Differences in language, culture, and stage of cultural development, on the one hand, and the chance of selection errors due to lack of sufficient
-
EXPRESS: Consumer Stockpiling Across Cultures During the COVID-19 Pandemic Journal of International Marketing (IF 4.976) Pub Date : 2021-07-22 Iman Ahmadi, Johannes Habel, Miaolei Jia, Nick Lee, Sarah Wei
On March 11, 2020, the World Health Organization (WHO) declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data shows that this stockpiling exhibited considerable heterogeneity across countries. Building on cultural dimension theory, the authors theorize
-
EXPRESS: Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions Journal of International Marketing (IF 4.976) Pub Date : 2021-07-07 Nilay Bicakcioglu-Peynirci, Robert E. Morgan
We investigate how strategic resource decisions—concerning slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging market firms. Based upon the resource-based view, we synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization
-
EXPRESS: Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers Journal of International Marketing (IF 4.976) Pub Date : 2021-06-11 Tendai Chikweche, James Lapperman, Paul Egan
This article reports on a cross-country city-based investigation that profiled the middle class in Africa and distinguished discrete segments that demonstrate the importance of heterogeneity when studying the middle class. The authors identified three distinct middle-class segments by administering both qualitative and quantitative questionnaires across ten cities. Consumer-behaviour-related factors
-
Dealing with Common Method Variance in International Marketing Research Journal of International Marketing (IF 4.976) Pub Date : 2021-06-01 Hans Baumgartner, Bert Weijters
Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance. Because method effects may vary systematically across cultures and countries, accounting for method effects in international marketing research is particularly critical. A systematic review of Journal of International Marketing
-
EXPRESS: Local Impact of Global Crises, Institutional Trust, and Consumer Well-being: Evidence from the COVID-19 Pandemic Journal of International Marketing (IF 4.976) Pub Date : 2021-05-20 Vasileios Davvetas, Aulona Ulqinaku, Gülen Sarial Abi
Global crises become increasingly more frequent and consequential. Yet, the impact of these crises is unevenly distributed across countries, leading to discrepancies in (inter)national crisis-regulating institutions’ ability to uphold public trust and safeguard their constituents’ well-being. Employing the paradigm of citizens as customers of political institutions, drawing on attribution and socio-political
-
EXPRESS: The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally-Friendly Global Brands Journal of International Marketing (IF 4.976) Pub Date : 2021-05-16 Yuliya Strizhakova, Robin A. Coulter, Linda L. Price
This research situates the fresh start mindset, the consumer belief that people can make a new start, get a new beginning, and chart a new course in life, within the neoliberal global milieu, and examines the fresh start mindset cross-nationally and as a predictor of interest in environmentally-friendly global brands. Theoretically, the authors argue that the fresh start mindset is associated with
-
EXPRESS: Geometrical Measurement of Cultural Differences Journal of International Marketing (IF 4.976) Pub Date : 2021-04-30 Wolfgang Messner
Differences and similarities between countries, regions, and cultures lie at the core of international business, and they are often measured in the form of a distance index originally proposed by Kogut and Singh. Because research results using this index are ambivalent, critical observers have challenged the concept, and proposed partial remedies in the form of a standardized Euclidean or Mahalanobis
-
EXPRESS: The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market Journal of International Marketing (IF 4.976) Pub Date : 2021-03-26 Cher-Min Fong, Hsing-Hua Stella Chang, Hui-Wen Wang
While local product ethnicity (local PE, i.e., consumers’ perception of their own country as the stereotypical origin of a particular category) can serve as a key factor in explaining home-country biases in local product superiority, this construct has been ignored since it was introduced. To address this limitation, this article proposes a four-phase research model (consumer characteristics – construction
-
EXPRESS: Digital Consumer Engagement: National Cultural Differences and Cultural Tightness Journal of International Marketing (IF 4.976) Pub Date : 2021-03-10 Frauke Mattison Thompson, Keith D. Brouthers
The digital ecosystem makes entry into foreign markets easier and provides new ways for consumers to engage with marketing materials (through content clicking, sharing, and electronic word-of mouth behavior). While there is emerging evidence that between-country cultural differences may impact digital consumer engagement (particularly eWOM), we know far less about its impact on online advertising clicking