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Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities Journal of Marketing Management (IF 4.707) Pub Date : 2024-03-18 Rajan Varadarajan
Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...
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The mitigation of brand crises: towards broader, deeper and more diverse research directions Journal of Marketing Management (IF 4.707) Pub Date : 2024-02-13 Paolo Antonetti, Ilaria Baghi, Carmen Valor
Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)
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When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations Journal of Marketing Management (IF 4.707) Pub Date : 2024-02-13 Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
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The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification Journal of Marketing Management (IF 4.707) Pub Date : 2024-02-13 Sophie de Villartay, Marie-Aude Abid-Dupont, Fabienne Berger-Remy
Given their increasing number, corporate brand crises are a subject of growing academic interest. Today’s managers face a hostile and often uncontrollable external information environment. Maintain...
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Everyday activism: an AI-assisted netnography of a digital consumer movement Journal of Marketing Management (IF 4.707) Pub Date : 2024-02-13 Robert V. Kozinets, Mina Seraj-Aksit
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...
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Examining self-regulation as a potential intervention for moral grandstanding on social networking sites Journal of Marketing Management (IF 4.707) Pub Date : 2024-02-08 Andrea R. Bennett, Nikolitsa Grigoropoulou
Social networking sites serve as major platforms for public discourse. However, such sites are also grounds for online abuse, and such abuse is more common in relation to topics that traverse the m...
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Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-29 Neil A. Morgan, Hui Feng
Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...
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Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-25 Nicklas Salomonson, Per Echeverri
The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...
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Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-19 Yiwen Chen, Li Chen, Yang Pan
As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...
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Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-16 Thomas Leclercq, Etienne Denis, Steven Hoornaert
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
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Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-16 Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan
Omnichannel retailers face the elusive challenge of maintaining customer patronage in the current competitive business environment. Drawing upon the flow theory and literature on omnichannel integr...
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Exploring the interplay between frontline employees’ humour styles in service encounters Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-16 Eduardo Oliveira
One question that needs to be asked in understanding the consequences of humour in service encounters is whether the prevalent bivariate approaches capture the full range of humour consequences. Th...
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The paradox of challenging and reinforcing stereotypes in women’s sport sponsor communication Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-16 Julie Napoli, Montana Nicholls, Robyn Ouschan
In recent years, women’s sport has experienced sustained growth, resulting in a positive shift in media coverage and increased attention from corporate sponsors. Past research has extended our unde...
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Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt Journal of Marketing Management (IF 4.707) Pub Date : 2024-01-03 O. C. Ferrell, Linda Ferrell
Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...
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Marketing priorities, technology and the future Journal of Marketing Management (IF 4.707) Pub Date : 2023-12-14 Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)
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Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches Journal of Marketing Management (IF 4.707) Pub Date : 2023-12-14 Mai Khanh Tran, Andrew Davies
This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...
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Reframing art online through collective meaning-making Journal of Marketing Management (IF 4.707) Pub Date : 2023-12-14 Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn
Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one p...
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The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives Journal of Marketing Management (IF 4.707) Pub Date : 2023-12-05 Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...
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Philanthropy scandals and regular donations: the role of email marketing communications Journal of Marketing Management (IF 4.707) Pub Date : 2023-11-23 Ana Minguez, F. Javier Sese
Charitable organisations are principled actors providing essential community services. However, due to some highly publicised charity scandals in recent years, they are under increased scrutiny tod...
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Use big data to leverage customer need diversity for radical innovation Journal of Marketing Management (IF 4.707) Pub Date : 2023-11-23 Tereza Dean, Haisu Zhang, Yazhen Xiao
Despite the growing diversity of customer needs, little empirical evidence would guide managers to leverage customer need diversity (CND) for radical innovation. Building on the knowledge-based vie...
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Conveying brand authenticity through television advertising in a transmedia world Journal of Marketing Management (IF 4.707) Pub Date : 2023-11-23 Françoise Simon, Anne Bontour
Television advertising is an important channel through which brands create equity, based on the brand associations that consumers derive from viewing television advertisements (TV ads). This study ...
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Disability and well-being: towards a Capability Approach for marketplace access Journal of Marketing Management (IF 4.707) Pub Date : 2023-11-06 Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu
Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and iden...
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Rituals and routines: reflecting change, redefining meaning, recasting scope Journal of Marketing Management (IF 4.707) Pub Date : 2023-10-20 Julie Tinson, Pete Nuttall
Published in Journal of Marketing Management (Vol. 39, No. 13-14, 2023)
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Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects Journal of Marketing Management (IF 4.707) Pub Date : 2023-10-20 Chantal Assima, Maud Herbert, Isabelle Robert
This research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustaina...
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Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness? Journal of Marketing Management (IF 4.707) Pub Date : 2023-10-11 Cláudia Costa, António Azevedo
This paper aims to discuss the antecedents and consequences of cancel culture and assess if brands can gain the forgiveness of consumers and mitigate the damages of social media firestorms, that us...
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Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-27 Lauren Gurrieri, Jenna Drenten, Crystal Abidin
Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)
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Beyond the authenticity bind – Finstagram as an escape from the attention economy Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-27 Amy Goode, Victoria Rodner, Matilda Lawlor
Our study examines ‘Finstagramming’ as a resistance strategy from influencers trying to circumvent the prescriptive nature and restrictive algorithm of Instagram. Without ever leaving the platform,...
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Community building in virtual participation charity sport events Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-11 Kyle Bunds, Yihui (Elina) Tang, Joerg Koenigstorfer
The study aims to explore the drivers of community building in virtual participation charity sport events. The authors conducted a case study of virtual charity events governed by Team World Vision...
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Everyday consumption during COVID-19 Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-08 Brendan Canavan
The COVID-19 pandemic disrupted everyday consumption routines and rituals, as well as their accompanying relationships. In doing so, the importance of such familiar activities to social meanings, c...
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Influencer marketing and the ‘gifted’ product: framing practices and market shaping Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-05 Johan Nilsson, Riikka Murto, Hans Kjellberg
ABSTRACT This article investigates the development of the market for influencer marketing in Sweden. It does so by focusing on the issue of ‘stuff’ sent to influencers. Such exchanges can be framed in different ways: e.g. stuff sent for the purpose of earning media, or as compensation for a marketing service. Drawing on the notion of framing in Callonian economic sociology, the paper identifies three
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Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants Journal of Marketing Management (IF 4.707) Pub Date : 2023-09-05 Adriana Schneider Dallolio, Maria Carolina Zanette, Eliane Pereira Zamith Brito
Although liminal theory explains transitional periods in consumers’ lives – such as preadolescence – the impact of these transitions on emotionally connected actors and the transformations that the...
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Possible versus desired diets: food legislation as additional stress for low-income mothers Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-25 Raquel Donskoy, Flavia Cardoso
Deciding what, where, when and how much to feed a child occupies much of a mother’s time, energy, and financial resources. This study aids our understanding of the effects of legislation promoting ...
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The empty body: exploring the destabilised brand of a racialised space Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-25 Sofia Ulver, Sayaka Osanami Törngren
In this paper we understand cities today as commodified spaces which must struggle at the intersection of cultural, ideological and historical tensions. In order to explore and problematise a conte...
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Celebrating failure: a path towards opening up disciplinary debate Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-21 Chloe Preece, Benedetta Cappellini, Gretchen Larsen
Published in Journal of Marketing Management (Vol. 39, No. 9-10, 2023)
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New insights on consumer activism: advancing a prefigurative framing of alternative consumption Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-21 Katherine Casey, Mark Tadajewski
Published in Journal of Marketing Management (Vol. 39, No. 9-10, 2023)
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Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-17 Daniel Rayne, Simon Pervan, Heath McDonald, Civilai Leckie
If social partnerships can lead to favourable outcomes for not-for-profit organisations (NPOs), what steps are managers taking to achieve such outcomes? We address this question by conducting a mix...
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Publish or perish: ensuring our journals don’t fail us Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-14 Chloe Preece, Benedetta Cappellini, Gretchen Larsen, Anoop Bhogal-Nair, Alan Bradshaw, Andreas Chatzidakis, Christina Goulding, Debbie Isobel Keeling, Andrew Lindridge, Pauline Maclaran, Greg W. Marshall, Elizabeth Parsons
ABSTRACT This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities
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In it together: brands benefit after a transgression when perceived as co-owners of the brand community Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-07 Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm
Prior research has found that consumers who perceive themselves to be members of a brand community are more likely to help the brand recover from a transgression, particularly when they feel psycho...
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Exploring social media influencers’ moral dilemmas through role theory Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-02 Nina Grgurić Čop, Barbara Culiberg, Ivana First Komen
This study examines how social media influencers (SMIs) perceive their role in the complex relationships between brands, followers, and society, the moral dilemmas they face, and how they deal with...
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Historical research, academic politics and editorial activism* Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-02 Mark Tadajewski
ABSTRACT I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic,
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Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography Journal of Marketing Management (IF 4.707) Pub Date : 2023-08-01 Saima Husain, Mike Molesworth, Georgiana Grigore
Despite the success of videographic methods, they have not been used to expand the range of contexts where institutional complexity informs marketing theory. In applying participant videography to ...
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Consumer wisdom and well-being investigated via intergenerational interactions Journal of Marketing Management (IF 4.707) Pub Date : 2023-07-31 Delphine Godefroit-Winkel, Marie Schill, Margaret K. Hogg
This study examines consumer wisdom and well-being in family life. Drawing on Luchs et al. (2021), it specifically examines how consumer wisdom develops and is transmitted in intergenerational inte...
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Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion Journal of Marketing Management (IF 4.707) Pub Date : 2023-07-27 Alice Audrezet, Béatrice Parguel
Combining trends in style and form with religious considerations, modest fashion has grown worldwide despite a series of intense controversies in Western countries from the mid-2010s. Building on t...
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No filter: navigating well-being in troubled times as social media influencers Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-13 Nataly Levesque, Alysha Hachey, Albena Pergelova
ABSTRACT Social media influencers have the ability to impact the behaviours and attitudes of others (i.e. their followers), affecting people’s feelings of connectedness, and well-being. This has become particularly apparent during troubled times such as the COVID-19 pandemic, which has highlighted the importance of relationships and social interactions for people’s well-being. However, less attention
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‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-12 Aya Aboelenien, Alex Baudet, Ai Ming Chow
Our paper advances a subcategory of influencers who mobilise their audiences towards consumption-driven change; we label them ‘ethical influencers’. Using netnography and an archival dataset on ten...
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Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-12 Nicole Porter, Amy Goode, Stephanie Anderson
Consumer research has established a rich understanding of dominant consumption rituals, yet the tensions that emerge during celebratory rituals remain under-researched. Through the context of hen p...
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Assessing authentically – learnings from marketing educators Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-05 S. Montano, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman
This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that stu...
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Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-05 Marie Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert
Prior research has shown that user-generated content (UGC) on social media is an important source for consumers seeking information about mental health treatment. The purpose of this study is to ex...
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Fee Fi Fo Fail: fairy stories for future failures Journal of Marketing Management (IF 4.707) Pub Date : 2023-06-01 Stephen Brown
ABSTRACT Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the
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New marketing theories and practices emerging from innovations in the cultural and tourism sectors Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-26 Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier, Christine Petr
Published in Journal of Marketing Management (Vol. 39, No. 5-6, 2023)
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Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-18 Clarice Yi Huston, Angela Gracia B. Cruz, Eloise Zoppos
Consumption collectives manage conflict in various ways and socialise new consumers to ensure they participate in an appropriate manner. However, less is known about the new consumer experience wit...
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Avoiding failure in academia: strategies from non-Western early career researchers in the UK Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-17 Ratna Khanijou, Amalina Zakariah
ABSTRACT Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career
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Correction Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-17
Published in Journal of Marketing Management (Vol. 39, No. 15-16, 2023)
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Shining the spotlight on marketplace rituals: a review and research agenda Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-16 Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes, Linda Tuncay Zayer
Although rituals are commonplace in marketer-consumer interactions, extant research devotes limited attention to how ‘marketplace actors’ or MAs (marketers and stakeholders enacting the roles of ma...
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What drives consumer perceptions and adoption of cannabidiol (CBD) products? Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-15 Laee Choi, Jiyoung Hwang
Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer k...
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Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-15 Marcus Wilcox Hemais, Laís Rodrigues
ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global
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Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis Journal of Marketing Management (IF 4.707) Pub Date : 2023-05-11 Helen L. Bruce, Tara Rooney, Ewa Krolikowska
Understanding effective marketing decision-making is key to driving business performance. However, knowledge of marketing decision-making by microbusiness owners is limited. Moreover, little is kno...
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Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform Journal of Marketing Management (IF 4.707) Pub Date : 2023-04-27 Thomas Leclercq, Ingrid Poncin
On crowdfunding platforms, the success of campaigns relies on the ability of projects to attract backers. While backers’ motivations have been examined, the dynamics existing among the distinct pro...
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Innovations in COVID times: which lessons to learn for the cultural industry? Journal of Marketing Management (IF 4.707) Pub Date : 2023-04-24 Alain Decrop, Nathalie Dumont
ABSTRACT The COVID-19 pandemic, and the lockdown of populations and businesses that followed, disrupted the operations of many industries. It also paved the way for a large number of innovations and for an overall technological acceleration, both from companies and from consumers. More than other sectors, culture was largely affected by the crisis through the closing of theatres and of borders and
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Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change Journal of Marketing Management (IF 4.707) Pub Date : 2023-03-24 Teresa Heath, Mona Moufahim, Lisa O’Malley
Published in Journal of Marketing Management (Vol. 39, No. 1-2, 2023)