Consumers often engage with brands by participating in activities such as co‐creating products and contributing ideas about product promotion. Such engagement enables consumers to be creative agents rather than mere end‐users. However, it also places a burden on them, as it inevitably requires effort on the consumer part. This study investigates the impact of expected effort level (low vs. high) on

In 2016, the U.S. Food and Drug Administration (FDA) announced new formats for the Nutrition Facts label (NFL). The revision aimed to heighten consumer attention to calorie posting, which could also evoke a negative emotion known as an emotional tax, for example, anticipated guilt of consumption, thus influencing purchase intentions. This experimental study assessed the relative size of the negative

Solvers’ wide and continuous participation is imperative for the sustainable development of online crowdsourcing platforms (OCPs). Prior studies have deeply investigated what and how solvers’ motives and demographics, task attributes, requester attributes, and platform designs influence solvers’ participation. However, to our knowledge, few studies concentrated on what these OCPs do for solvers in

The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism

The Paris Agreement11 on climate change reached its fifth anniversary in December 2020. A few days prior to this anniversary, the Secretary-General of the United Nations delivered his State of the Planet speech, in which he declared: ‘Humanity is waging war on nature.

Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in the International Journal of Consumer Studies, the editors have pooled their expertise and experience of authoring, editing, and reviewing literature reviews

ABSTRACT Brand managers of higher education institutions undertake various activities to enhance the institutions’ brand equity. A key issue for managers is to enhance brand equity by engaging students with the brand and providing a good brand experience. The article examines the role of student engagement with the higher education institution brand in creating a positive higher education institutional

Public relations is essential in helping to develop, shape, maintain and manage relationships between an organisation and its publics. However, for that to occur PR must play a strategic/managerial role. It is only when the practitioner is involved in strategic management and engages in managerial activities, can PR really excel and add real value to the organisation. The present study presents findings

Organizations are collecting large amounts of data that are generated by Internet-connected devices in people’s homes. This raises questions regarding online privacy and data security. A common concern is that online advertisements are personalized based on conversations that have unknowingly been recorded by people’s smart devices. The present article examines this phenomenon and the potential determinants

Although foreignness can bring both benefits and costs, much of the literature has focused on the liability of foreignness (LOF) while relatively little attention has been paid to the positive side. Despite the presence of LOFs, foreign companies may accrue some unique advantages from their foreign status, which are referred to as assets of foreignness (AOFs). Drawing upon social capital theory and

Among the many approaches towards fuel economy, the adoption of electric vehicles (EV) may have the greatest impact. However, existing studies on EV adoption predict very different market evolutions, which causes a lack of solid ground for strategic decision making. New methodological tools, based on Artificial Intelligence, might offer a different perspective. This paper proposes supervised Machine

A growing body of evidence suggests that reflecting on performance is an important source of individual learning. Given the importance of creativity in contemporary business settings, reflection has also been cast as a useful strategy to facilitate creative problem-solving. Challenging this idea, we conducted a series of lab experiments to examine the effects of reflection on creative problem-solving

This study addresses a shortcoming in the transformational leadership literature (Van Knippenberg & Sitkin The Academy of Management Annals, 7(1), 1-60, 2013) by demonstrating when and how individual transformational leadership components may predict high and low team performance, as well as how these behaviors can combine to achieve certain outcomes. The study also sheds light on how certain team

Customer behavior modeling and classification are well-studied areas for applications in retail. Past studies implemented the purchase behavior modeling based on the physical behavior of a subject. In this research, we apply the recency, frequency, and monetary (RFM) model and data modeling techniques to detect behavior patterns for a customer. Each transaction attributed to a customer is part of one's

(2021). Handbook of distance education. Asia Pacific Business Review. Ahead of Print.

Means–ends decoupling, the institutionally induced implementation of ineffective practices, has become increasingly common. Extant theory suggests that means–ends decoupling has real consequences, which makes it unstable and difficult for organizations to sustain. Yet little is known of how, and with what outcomes, firms organize such means–ends decoupling. We examine organizing via multiple qualitative

The slow rate of adoption of savings and transaction accounts opened under financial inclusion programmes is a challenge for policymakers across the globe. We use the experience of a large-scale financial inclusion programme in India—Pradhan Mantri Jan Dhan Yojana (PMJDY)—to model the adoption of simple banking products, namely deposit, withdrawal, fund transfer and ATM usage. Based on account-level

Crowdfunding has emerged as an alternative means of financing new ventures by utilizing the financial support of a large group of individual investors. In this research, we ask a novel question: does being crowdfunded carry any signal value for the broader market of observing consumers? Seven studies reveal a consumer preference for “crowdfunded products”, even after controlling for a product’s objective

Business-to-business (B2B) companies devote significant resources to measure customer satisfaction but lack guidance on critical aspects of implementing satisfaction programs. Accordingly, executives ask: (1) What are the key strategic attributes driving B2B customer satisfaction? (2) Are the strategic attributes satisfaction balancing, satisfaction maintaining, or satisfaction enhancing based on the

As organizations encounter unpredictable external environments, expectations are changing for managers and team leaders toward providing more facilitative, less directive coaching in order to stimulate more flexibility and adaptability. Prior research has underscored the role of team leader supportive coaching behaviors in reinforcing and growing team member capabilities to work independently from

Purpose is a concept often used in managerial communities to signal and define a firm’s benevolent and pluralistic approach to its stakeholders beyond its focus on shareholders. While some evidence has linked purpose to positive organizational outcomes such as growth, employee satisfaction, innovation, and superior stock market performance, the definition and application of purpose in management research

When the social fabric of organizations limits individual autonomy, new ideas are needed that satisfy a person’s will as well as the constraints imposed by the social context. To explain when people achieve this synthesis and display creativity under low job autonomy, we examine the influence of their action-state orientation. The theory of action versus state orientation contrasts two responses people

This study examines the consequences of inventor turnover for the termination of the patents they produced beforehand. The proponents of the knowledge-based view consider firms repositories of knowledge and inventors carriers of knowledge who create new inventions through recombination. I argue that because the knowledge about inventions resides with inventors, turnover among them may adversely affect

Abstract This study suggests that the goal orientation of metaphoric claims impacts the effects of metaphors in ads. Drawing on regulatory focus and information processing theories, we tested the moderating role of the regulatory focus of ad messages on the persuasiveness of their metaphors. In Experiment 1, we found that promotion-focused (vs. prevention-focused) verbal messages in ads were more favorable

The concept of the market is a linchpin notion in the analysis of contemporary capitalism. This article seeks to question how the term has tended to oscillate between two problematic types of use: either underspecifying the history and politics tied to the concept or, conversely, overloading the notion with a proliferation of too many meanings and applications. As a way to chart an alternative approach

This paper provides historical evidence about structural change in the Italian brewing industry. After the WWII, the industry gradually became highly concentrated, dominated by multinationals. In the late 1980s, a new wave of entrants, i.e. craft breweries, revolutionized the industry. This paper discusses the causes of rising of concentration and the successive advent of the craft breweries. In the

This article analyzes the role of quality management in the internalization of environmental practices. A qualitative study based on interviews with 35 practitioners was conducted in three African countries (Cameroon, Senegal, and Ivory Coast). The results highlight the contrasting roles played by the main reference model for quality management—International Organization for Standardization (ISO) 9001—in

(2021). Routledge handbook of contemporary Japan. Asia Pacific Business Review. Ahead of Print.

The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving

Within the context of the airline industry, this study offers an integrated approach measuring the effects of internal brand communication, brand-centered training, transformational leadership, brand ideology, and internal brand communities on job satisfaction and work outcomes. It further explores the role of job satisfaction as a mediator between internal branding and work outcomes. Following an