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Google and Jio: Tapping Growth Opportunities Through Strategic Alliance Asian Journal of Management Cases Pub Date : 2024-03-15 Prashant Salwan, Shailesh Pandey, Rekha Attri
Alliances are cooperative business relationships in which two or more entities collaborate to achieve a common objective while maintaining their individual independence. An example of such an alliance is the partnership between Google and Reliance Jio Infocom Ltd. This strategic alliance was formed to address the prevailing market challenges and capitalize on the growth opportunities in the Indian
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ArcelorMittal Steel’s Essar Acquisition: A Long Legal Battle with Ramifications Asian Journal of Management Cases Pub Date : 2024-03-08 Priyanka Priyadarshani, Kanagaraj Ayyalusamy
Essar Steel India Limited (ESIL) participated in an auction under the new Indian Insolvency and Bankruptcy Code (IBC) of 2016 to recover outstanding dues totalling ₹545,470 million owed to financial lenders and operational creditors. The acquisition process, initiated in August 2017, concluded in December 2019, with ArcelorMittal paying ₹420,000 million. This marked the resolution of a prolonged two-year
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Transforming HR Functions Through Shared Service: Insights from Indian Public Sector Power Major Asian Journal of Management Cases Pub Date : 2024-03-03 Alka Rai, Sunil Maheshwari
The case is about a prominent Indian public sector power company involved in the entire power generation value chain, encompassing fossil, hydro, nuclear and renewable energy sources. The organization is geographically divided into eight zones/regions: Central Region, DBF Region, Western Region-I, Western Region-II, Eastern Region-I, Eastern Region-II, Northern Region and Southern Region.In a conversation
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The Sinking of HBOS: An Invaluable Lesson to the Contemporary Banking and Finance Sector Asian Journal of Management Cases Pub Date : 2024-02-19 Radhamohan Chebolu, Indu Perepu, K. B. S. Kumar, T. Sita Ramaiah
HBOS plc, a UK-based financial institution, initially appeared as a remarkable success story in the banking industry. 2001 marked a pivotal moment when Halifax and Bank of Scotland joined forces to create HBOS. For the subsequent six years, it achieved substantial double-digit profits, solidifying its position. In 2007, the bank’s market capitalization soared to an impressive £40 billion.While HBOS
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Arvind Ltd: Can Hiving off Be a Growth Strategy? Asian Journal of Management Cases Pub Date : 2024-02-07 Hiteksha Upadhyay
This case sheds light on various aspects, including valuation, promoter holdings and shareholding patterns, concerning the pre- and post-demerger phases of Arvind Ltd. It serves as an educational tool for students to grasp the significance of demergers within the realm of corporate restructuring. Moreover, it equips them with the ability to analyse spin-offs, split-ups or split-offs as specific forms
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Royal Enfield’s Plan RE 2.0: Turbulence in Two-wheeler Market Asian Journal of Management Cases Pub Date : 2024-02-06 Praveen Gupta
Eicher Motors Limited, custodian of the revered Royal Enfield (RE) motorcycle brand, faced a pivotal moment in 2019 when Siddhartha Lal, the long-standing Managing Director and Chief Executive Officer, stepped down, handing over leadership to Vinod Dasari. RE had enjoyed a decade-long dominance in India’s mid-segment motorcycle market (250–750cc). However, recent years ushered in formidable challenges
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Preparing for the Future in the Shadow of the Pandemic—The Goat Trust Emerges Digitally Asian Journal of Management Cases Pub Date : 2024-02-06 Shalaghya Sharma, Amit Kumar
The founder of a charitable organization dedicated to small livestock management for livelihood generation now confronts the additional challenge of supporting returnee migrant workers who lost their jobs due to COVID-19. Simultaneously, addressing the need to navigate the economy during and after the COVID era became imperative. India’s diverse economic landscape, marked by substantial regional disparities
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Crisis Faced by a B-School Asian Journal of Management Cases Pub Date : 2024-01-24 Avil Terrance Saldanha, Rekha Aranha
This article discusses the marketing missteps made by a prestigious B-school, exploring key concepts such as improper positioning and the imperative for repositioning. It provides an in-depth analysis of the decline in admissions at this well-established institution, culminating in a crisis. Additionally, the article explores a range of strategies available to the B-school’s founder and top management
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Capital Dairy and Livestock: Buffalo Versus Cow Decision Asian Journal of Management Cases Pub Date : 2024-01-15 Hassan Rauf Chaudhry, Syed Zain ul Abidin
This case delves into the entrepreneurial journey of a dairy business owner, shedding light on the intricacies of the dairy industry within the Pakistani market. It provides a comprehensive overview of the dairy business’s value chain and delves into the life cycle of cattle used for milking. The case also offers insights into the operational aspects of managing a cattle farm and the requisite business
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Maledia Broadcasting: Getting Ready to Go on Air Asian Journal of Management Cases Pub Date : 2024-01-07 Keyoor Purani, Priya Premi, Joffi Thomas
This case focuses on the positioning strategy development for a new regional television channel of Maledia Broadcasting Network (MBN), a venture of the Kerala-based media group from India, Model Publication Trust. It also introduces the concept of perceptual maps for brand positioning and addresses brand extension.In 2011, MBN prepared to launch a Malayalam news channel. Samjad, Deputy CEO of the new
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cMercury: Finding Returns in Precision Marketing Asian Journal of Management Cases Pub Date : 2024-01-07 Krishnan Jeesha, Keyoor Purani
This case stems from a 2019 scenario at Caspar Technologies Pvt. Ltd., a rapidly growing digital marketing and automation service provider in India. CEO Jacob faced concern after presenting to a major client, Pragati, the founder of Villuvia.com, one of India’s top online jewellery brands. While email marketing had been a core strategy since the beginning, its return on investment had dwindled compared
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Merger Woes: Punjab National Bank Pushed to Crossroads Asian Journal of Management Cases Pub Date : 2023-04-10 Arnab Kumar Das, Arunaditya Sahay
On1 23 August 2019, the Finance Minister of India declared and cleared the way for the merger2 of 10 public sector banks into four large public sector banks (PSBs). In pursuance thereof, the Orient...
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TBL Myanmar: Understanding the Barriers to Sale of Dehumidifiers in Emerging Markets Asian Journal of Management Cases Pub Date : 2023-04-07 Sakhhi Chhabra
Vipul Murarka, Executive Director of Tropical Biotechnology Ltd. (TBL), was perplexed after looking at the erratic sales of dehumidifiers over the past 3 years since he started in June 2016. Althou...
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Turnaround of Palash Logistics Asian Journal of Management Cases Pub Date : 2023-02-08 Abhinav Nath
The case is about the turnaround story of Palash Logistics, a third-party logistics company providing delivery solutions to one of India’s biggest online retail companies. It discusses the genesis ...
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Vikaspur Knowledge Centre: Micro-Politics in a Community-Based Organization Asian Journal of Management Cases Pub Date : 2023-02-01 T. Kumar, Pradeep Kumar Mishra
The knowledge centres (KC) established by Development Research Foundation (DRF) were part of an ambitious project to disseminate valuable information to the rural masses. The KCs purpose was to bri...
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Burger King India IPO: Investment Dilemma Asian Journal of Management Cases Pub Date : 2023-02-01 Abhishek Sinha, D. Satish
Burger King India (BKI), a master franchisee of the leading global quick service restaurant (QSR) chain Burger King US, filed its red herring prospectus (RHP) on 5 November 2019, with the Securitie...
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Interglobe Aviation Limited: The Valuation Conundrum Asian Journal of Management Cases Pub Date : 2023-01-07 M. Sriram
The case examines the valuation conundrum faced by the largest airline in terms of market share in the civil aviation industry in India. Indigo, a brand owned by Interglobe Aviation Limited, owned ...
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Maa Hotels: Rebranding and Digital Transformation Asian Journal of Management Cases Pub Date : 2023-01-05 Anubhav Mishra, Sambit Kumar Sahu, Sayli Kingaonkar
The Sahu family has been running the hotel business for 20 years in Odisha, India. The Indian hotel and tourism industry has drastically changed in the last few years with the introduction of the i...
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THDC India Ltd.—Performance Management System Asian Journal of Management Cases Pub Date : 2022-12-12 Hardik Shah, Ashutosh Kumar Anand, Pallavi Tyagi
The case is based on the current performance management system (PMS) followed by THDC India Ltd. (THDCIL). It intends to provide inputs about the importance of sound and objective performance manag...
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Nykaa: A Keen Contest in Beauty Products Retailing Asian Journal of Management Cases Pub Date : 2022-12-04 Malay Krishna, Samridhi Arora
In 2019, Nykaa was recognized as India’s undisputed beauty product sales queen. Since its inception in 2012 as a niche e-commerce website, Nykaa has evolved rapidly. By 2019, Nykaa opened its 50th ...
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Filli Café: Experience Tea and Talk Asian Journal of Management Cases Pub Date : 2022-11-22 Vimi Jham
Filli Café in the United Arab Emirates (UAE) has captured a slice of the market with the unique taste of zafran tea. This was superimposed by applying a unique branding strategy. The brand’s unique...
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Swadisth Company Pvt Ltd: A Survival Plan during COVID-19 Asian Journal of Management Cases Pub Date : 2022-11-04 Peeyush Pandey, Sukriti Gupta, Atul Kumar Sonu, Aanchal Agarwal, Ayushi Budhiraja
The case highlights a problem faced by Swadisth: a confectionary manufacturing firm. The company could barely sell its products through the traditional distribution network during the nationwide lo...
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MTR Foods—Redesigning Brand Identity and Brand Architecture Asian Journal of Management Cases Pub Date : 2022-10-30 Ruppal Walia Sharma, Renuka Kamath
MTR brand has a rich legacy of nearly 90 years in the Indian packaged food space, focusing on spices and ready-to-cook/ready-to-eat meals. It was a much loved and revered brand which stood for auth...
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Unnao Tanneries Limited: Post COVID Business Strategy Asian Journal of Management Cases Pub Date : 2022-10-08 Achint Nigam, Prem Prakash Dewani, Abhishek Behl
Unnao Tanneries Limited (UTL), formerly known as Monir Leather Works, was set up in the 1980s and has been a family-owned business for over four decades. The primary activity of UTL in the initial ...
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Unicepts Technologies: Need for Growth Strategy Asian Journal of Management Cases Pub Date : 2022-10-07 Amarpreet Singh Ghura
This case describes a situation where Vivek Vyas and Vimal Popat, first-generation entrepreneurs, started their venture shradhanajali.com in June 2011 by bootstrapping with an initial investment of...
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Collaboration and Conflict at Chief Minister’s Initiative on Primary Healthcare (CMIPHC) Asian Journal of Management Cases Pub Date : 2022-08-26 Mohsin Bashir, Ferhana Ahmad
This case study is about the organization Chief Ministers Initiative on Primary Health Care (CMIPHC). The organization was created as a collaboration between the Government of Punjab province in Pa...
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Editorial Asian Journal of Management Cases Pub Date : 2022-08-17 Zainab Riaz
Welcome to the second issue of 2022. We continue our tradition of encouraging the adoption of case pedagogy in management education by publishing high-quality teaching cases in management sciences. In this issue, we have six interesting and diverse cases for your classrooms.
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Jamal Dairy Farm: Technology Adoption Challenges Asian Journal of Management Cases Pub Date : 2022-08-01 Muhammad Imran Siddique, Muhammad Shakeel Sadiq Jajja
This case clinically analyses the dynamics of the dairy sector and its core foundations, without which it is impossible to run this enterprise successfully. The prime focus is to understand the pre...
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Maujan.pk: Nothing Ventured; Nothing Gained Asian Journal of Management Cases Pub Date : 2022-07-14 Khawaja Zain ul Abdin, Khudejah Ali, Shanze Khan
The case helps the students explore a capacity utilization problem faced by the CEO of Maujan.pk. The financial statements from the fiscal year 2013–2014 put the CEO, Tahir, in a difficult spot. Ac...
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EDSAI Education: Start-up Valuation amidst nCOVID-19 Asian Journal of Management Cases Pub Date : 2022-07-07 Ankur Kulshrestha, Palka Chhillar
This article is a field case on business valuation woven around the dilemma for a young EdTech firm to choose between the two opportunities that came out as collaterals to the nCOVID-19 pandemic in...
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Learnings from Kolkata East–West Metro Corridor Project Asian Journal of Management Cases Pub Date : 2022-07-01 Milind T. Phadtare, T. K. Ganguli, Tamal Biswas
The case deals with the concept of the diamond model of project management, project failure and stakeholder management. It aims to improve the conceptual understanding as well as application of the...
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Exclusive Textiles: A Journey of Struggle ‘from Weave to Wonder’ Asian Journal of Management Cases Pub Date : 2022-06-06 Sania Usmani, Ramayah Thurasamay
This case study is about an entrepreneur and his journey from a zero-revenue company to a PKR 250 million (US$1.5 million) turnover company. This case study stipulates how he managed to create a di...
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Alpha Industrial Services Limited: Managing Safety Affordably Asian Journal of Management Cases Pub Date : 2022-06-06 Amer Awan, Nasir Afghan
Industrial radiography (IR) is an important application of radiation in which an ionizing radiation source is used to detect any cracks or hidden flaws within machinery and welding joints. A catego...
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Fahm-ul-Halal Versus Taqwa Industries: Investigating Ethical (Mis-)Conduct in Pakistan’s Beverage Industry Asian Journal of Management Cases Pub Date : 2022-06-01 Ateeq Abdul Rauf
This case looks into an incident that took place in Lahore, Pakistan, in 2017, when Masheer Rai from Fahm-ul-Halal (FUH) company found E120, a prohibited ingredient, on the label of a Sweeter straw...
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Healthcare Service Delivery Models for Emerging Economies: Insights from India Asian Journal of Management Cases Pub Date : 2022-06-01 Arvind Shroff, Bhavin J. Shah
With the population growing at such a fast pace, expected to reach 1.4 billion by 2022, and more than 70% reside in rural areas, effective healthcare service delivery serves as a primary challenge ...
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A Case Study of National Power Limited Asian Journal of Management Cases Pub Date : 2022-05-04 Abhijit Majumder, Piyali Ghosh, Ankita Bhongade
National Power Limited (NPL) was a public sector undertaking of the Government of India under the Ministry of Power, having a total generating capacity of 4,860 megawatts of coal-based thermal power. NPL had seven power plants in operation across three states in the northern part of the country, with 8,212 employees.The case describes an appointment of a non-executive post at a power-generating plant
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The Airblue Flight 202: Communication and Decision Making in Crisis Asian Journal of Management Cases Pub Date : 2022-04-17 Afaf Khalid,Ghufran Ahmad
The case study on Airblue chronicles the events that led to the biggest plane crash in the aviation history of Pakistan. Airblue flight 202 destined from Karachi to Islamabad crashed while attempting to land under adverse weather conditions. The flight carried 146 passengers and 6 crew members; all died in the crash. Later investigations identified gross errors in judgment and decision making by the
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Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy Asian Journal of Management Cases Pub Date : 2022-04-14 Siddhesh S. Soman,Krunal K. Punjani
In 1992, Naresh Goyal started on a journey to build the best airline in India, Jet Airways. With rising market share and revenues, Jet Airways began climbing up the ladder of success. It gradually became one of the household names in the Indian aviation sector. In 2005, it came up with an initial public offering (IPO) to reach greater heights with large investments from the funding raised. A ‘paradigm
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Zyne: Growth Pangs in a Commoditized Market Asian Journal of Management Cases Pub Date : 2022-04-10 Vajjhala Venkata Gopal,Harisankar Muralidharan,K S Venugopal Rao,Jyothi Ch
Marketing entails challenges. It is even more challenging in developing markets such as India. This case revolves around the challenges faced by a relatively new entrant in the Indian home furnishings market—Zyne. Launched in 2010 and managed by Raman, a third-generation entrepreneur, the case revolves around the opportunities and challenges faced by Zyne and the options it has for effectively positioning
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Lakshya Food India Limited (LFIL): Finding the Right Position in Dairy Business Asian Journal of Management Cases Pub Date : 2022-04-01 Sakhhi Chhabra,Ritu Chhikara,Ruchi Garg
Laxman and Joel, managing directors of Lakshya Foods India Ltd., faced a positioning issue for their milk brand. The young entrepreneurs had acquired a stake from Mr Redu, the founder and owner of Lakshya, a regional dairy company based out of Haryana, India, in 2012. While designing their annual marketing plan for 2019, they were not able to figure out what made Lakshya different from its competitors
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Delhivery: Fulfilling E-commerce Delivery Asian Journal of Management Cases Pub Date : 2022-04-01 Nakul Parameswar,Sanjay Dhir
Delhivery started in 2011 and was a key player in the Indian e-commerce logistics industry. It was ranked number one in terms of the number of shipments handled. The brainchild of Sahil Barua and Suraj Saharan, Delhivery began as a last-mile delivery partner of restaurants in Gurugram and, over the years, grew along with the e-commerce boom in India. The case provides a detailed note of Delhivery’s
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Sindh Fruit Traders: Expanding Abroad Asian Journal of Management Cases Pub Date : 2022-03-29 Waheed Ali Umrani,Rukhman Solangi,Manzoor Mirani,Umair Ahmed,Muhammad Azeem Abro
This case study examines the establishment of a small-scale business, Sindh Fruit Traders, owned by Mr Imtiaz and Mr Tehseen. The saturated local market condition is compelling them to look at export markets as means of expansion. The core challenges they face are identifying and selecting an appropriate export country and making the necessary preparations for the expansion. All these decisions have
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The launch of a local spice brand: Fortune at the Bottom of the Pyramid Asian Journal of Management Cases Pub Date : 2022-03-08 Faheem Bukhari, Saima Hussain, Muhammad Zaki Rashidi, Sara Khurram
Marketing mix strategy plays an important role and serves as a road map for achieving organizational and marketing objectives. An effective marketing mix in the food brand segment strengthens the product’s image, recognition, perception and market share by offering superior value to its customers. The purpose of this case study was to review the marketing mix strategy of a local spice brand with a
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Editorial Asian Journal of Management Cases Pub Date : 2022-03-01 Zainab Riaz
Welcome to the first issue of 2022. This year, we will continue our tradition of encouraging the adoption of the case method pedagogy by publishing high-quality teaching cases in management sciences. As you will see, this issue has cases from different functional areas.
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L&T’S Acquisition of Mindtree Limited: Is It Worth Contesting? Asian Journal of Management Cases Pub Date : 2022-02-13 Gaurika Singh, Gayatri Madhusudan, Gaurav Singh Chauhan
On March 18, 2019, Larsen & Toubro (L&T) made an open offer to buy up to a 31% stake in Mindtree (MT), which was among the top 10 information technology (IT) companies in India. L&T had already purchased the 20.41% stake that V. G. Siddhartha (VGS), the largest individual investor in Mindtree, was looking to sell. Mindtree’s promoters felt that the acquisition by L&T would add no value for the shareholders
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Karachi Stock Exchange: Board Chairman Versus the Board of Directors Asian Journal of Management Cases Pub Date : 2022-02-13 Mohsin Bashir, Khalid Mirza
The events described in this case took place in the year 2010 at Karachi Stock Exchange. Mr Zubyr Soomro, the Chairman of the Board of Directors of KSE, was elected out of the minority pool of independent, non-broker members nominated by the apex regulator, Securities and Exchange Commission of Pakistan (SECP). He found himself caught in a sticky siutation with the board’s elected members over replacing
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Majpadu: Bracing for the Future Asian Journal of Management Cases Pub Date : 2021-12-25 Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Mohd Fuaad Said, Nadiah Mahmad Nasir, Nur Suryana Muhamad
Majpadu Bricks Sdn. Bhd. was a Malaysian company incorporated in 1996. Majpadu’s business was in manufacturing and supplying compressed clay bricks, known as dry pressed earth brick (DPEB), a type of bricks manufactured using high-density compression technology. Unlike other bricks that were widely available in the market (also known as ordinary baked bricks), Majpadu’s bricks were not ‘fired’ in kilns;
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At-Tahur’s IPO: Creating Pakistan’s First Public Company in Pasteurized Dairy Segment Asian Journal of Management Cases Pub Date : 2021-09-21 Sana Tauseef
This case examines the initial public offering (IPO) decision made by At-Tahur Limited during 2017. The outstanding performance of the equity market led the company to decide in favour of stock issuance to finance its required expansion. However, soon after the company started its IPO process till the month when the shares were floated in the market, Pakistan Stock Exchange experienced its worst decline
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Enerzi Microwave Systems: Growth Strategies in Emerging Market Asian Journal of Management Cases Pub Date : 2021-09-17 Deepak Verma, Prem Prakash Dewani
In April 2018, Enerzi Microwave Systems Pvt. Ltd. (EMSPL), a company established by Dr Prakash, was selected as one of the best companies in the medium, small and micro enterprise category. Dr Prakash was very proud of his company’s achievements, but at the same time, he was anxious about its growth in the future. EMSPL, which started in a 200-sq ft space in Bengaluru, is now one of the leading industrial
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FirstCry: A Hybrid Store Strategy Creating Big Wonders! Asian Journal of Management Cases Pub Date : 2021-08-30 Roshan Raju, Sagar Bhadange, Sandip Rakshit
On May 17, 2010, Supam Maheshwari and Amitava Saha founded BrainBees Solution with a seed capital of US$39.01 million, which led to the launch of the e-commerce site FirstCry.com. An online e-commerce website that offers all kinds of baby and kids-focused products from diaper pins to strollers. The global and Indian baby care market has seen huge growth in the last few years. It is estimated that by
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Prince Kola Beverages Limited (PKBL) Asian Journal of Management Cases Pub Date : 2021-08-30 Shazib E. Shaikh
Prince Kola Beverages Limited (PKBL) is an introduction-level decision modelling case that aims to help develop what-if analysis and spreadsheet modelling skills. It has already been taught in three cohorts of my executive course customized for Coca Cola Beverages Pakistan (CCBPL) Limited middle managers, ‘Data Savvy Decision-Making’, and was warmly received. It is also suitable for both MBA and undergraduate
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Editorial Asian Journal of Management Cases Pub Date : 2021-08-30 Zainab Riaz
The pandemic has been a sobering time for all of us. Almost everyone we know has been directly or indirectly affected by it. We have learned many things during this difficult time: we have learned to empathize, take a breath and reflect, appreciate what God has given us and what we are losing and, finally, we have learned to work together and form relationships that transcend physical barriers. AJMC
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Dr Reddy’s Laboratories Ltd: Can It Be An Indian Pharma’s Bellwether Again? Asian Journal of Management Cases Pub Date : 2021-08-23 Rohit Kumar, Balaji Abraham
Dr Reddy’s Laboratories Ltd (DRL) was one of India’s success stories in the pharma space, wherein a founder’s dream turned into a reality. It had a remarkable growth over three decades, with impeccable quality and regulatory standards, as it went on to become the number-two pharma company in India by sales. However, in the last 3 years, DRL was navigating one of the most challenging times it had ever
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Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market Asian Journal of Management Cases Pub Date : 2021-08-22 Tripti Dhote, Chaitanya P.K., Juhi Mandot
Small cars accounted for 75% of the cars sold in India; electrification of these cars and making them affordable was one of the major challenges apart from the infrastructure. Hence, leading automakers saw this as highly impracticable. However, Mahindra Electric Cars Pvt. Ltd., India’s only electric car maker, firmly believed that electric mobility, though in the nascent stage, is the future of the
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Macrantha Sealant: A Positioning Strategy Asian Journal of Management Cases Pub Date : 2021-07-16 Shraddha Purandare
This case study outlines the dilemma faced by an entrepreneur about promoting and positioning his product in the market. The entrepreneur was aware of the huge scope available in the Indian sealant market. Though he wanted to launch the product in the market, he was in a fix to target an appropriate market. The instructor can use the case to discuss the promotion and positioning strategy analysis to
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Khalid Mirza at SECP Asian Journal of Management Cases Pub Date : 2021-07-15 Mohsin Bashir, Aneka F. Sufi
The case documents some of the challenges faced by the Securities and Exchange Commission of Pakistan (SECP) between the year 2000 and 2003 and recounts how one leader assumed the role of a change agent in a new organization environment. The case examines the tenure of Khalid Mirza at SECP, and his approach to the emergent challenges, which ultimately left him wondering if his sources of power would
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UrbanClap: India’s Largest Home Service Provider Asian Journal of Management Cases Pub Date : 2021-07-08 Nancy Jyani, Harbhajan Bansal
Along with time and cost, convenience is a pertinent factor that influences consumers to purchase services. Many business models evolved in emerging markets are providing on-demand services such as taxis and online food delivery. Since most of them provide services in a particular region, they are commonly known as ‘hyperlocal service provider’. UrbanClap was also based on such a model and worked as
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M/S Shyam Automobiles: Service Operations in Guwahati, Assam Asian Journal of Management Cases Pub Date : 2021-06-23 Mokhalles Mohammad Mehdi, Lubna Nafees, Bhaskar Sarma, Shriraam Bhagvath
M/S Shyam Automobiles (Shyam) was an automobile workshop engaged in the repair and maintenance of petrol and diesel engine vehicles. The workshop began service operations in Birkuchi (Guwahati), Assam, India, in 1987. It was founded by Tekraj Sarma to provide valued and quality service at a low cost to vehicle owners in the region. Sarma was responsible for the workshop’s overall activities, including
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An Oil and Fats Manufacturing Company: Assessing Human Resource Needs for Corporate Success Asian Journal of Management Cases Pub Date : 2021-05-19 Roziana Shaari, Azlineer Sarip, Zul’ Idham Md Noh
Nikolai Asia Pacific in Johor Bahru Malaysia is a leading manufacturer of vegetable oils and fats. The Senior Manager of Human Resource and Organization Development (HROD) had concerns about employees at managerial levels. He felt that they were not playing their role in championing organizational changes being made for improvement in performance. He expected the managers should be able to foresee
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TECHNO21: Design and Implementation of a New Performance Management System Asian Journal of Management Cases Pub Date : 2021-04-25 Asfia Obaid, Saman Rahman, Asia Mehmood, Neelab Kayani
The case highlights the key concerns and issues an organization may face if its performance management system (PMS) does not serve its intended purpose and how it can cause demotivation and dissatisfaction among employees and result in an overall decline in organizational performance. It also illustrates how employees’ organizational culture and perception can be as important as the system design and