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Assets of foreignness in a regulated industry RAUSP Management Journal Pub Date : 2024-02-13 Leonardo Nery Dos Santos, Hsia Hua Sheng, Adriana Bruscato Bortoluzzo
Purpose Foreign subsidiaries incur substantial institutional conformity costs because they have to respond to host-country institutional pressures (Slangen & Hennart, 2008). The purpose of this paper is to study this type of cost from institutional and regulatory perspectives. The authors argue that these costs decrease when the host country adopts concepts of international regulations that multinationals
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HRM practices in the public service: a measurement model RAUSP Management Journal Pub Date : 2024-02-06 Gisela Demo, Ana Carolina Rezende Costa, Karla Veloso Coura
Purpose Considering the significant increase in researchers’ interest in human resource management (HRM) in the public sector domain, this study aims to focus on producing a scale of HRM practices customized for the context of public organizations. Design/methodology/approach Experts and semantic analysis were performed for the scale development (qualitative stage), and exploratory and confirmatory
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“Fundamentalist, pragmatic, or unconcerned?”: an analysis of consumers’ willingness to disclose information online RAUSP Management Journal Pub Date : 2024-01-02 Renata Monteiro Martins, Sofia Batista Ferraz, André Francisco Alcântara Fagundes
Purpose This study aims to propose an innovative model that integrates variables and examines the influence of internet usage expertise, perceived risk and attitude toward information control on privacy concerns (PC) and, consequently, in consumers’ willingness to disclose personal information online. The authors also propose to test the mediation role of trust between PCs and willingness to disclose
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“Ethical leadership: a dual path model for fostering ethical voice through relational identification, psychological safety, organizational identification and psychological ownership” RAUSP Management Journal Pub Date : 2023-10-19 Qurat-ul-Ain Burhan, Muhammad Asif Khan, Muhammad Faisal Malik
Purpose This study aims to identify the impact of ethical leadership on ethical voice by determining two paths covering relational identification and psychological safety. The first path focused on relational identification and psychological safety. Alternatively, the second path focused on organizational identification and psychological ownership leading to ethical voice. The specific objective of
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What type of leadership is more effective for managing change during force majeure? Achieving organizational effectiveness during the pandemic RAUSP Management Journal Pub Date : 2023-10-17 Nazia Habib, Shaheryar Naveed, Muhammad Mumtaz, Rabia Sultana, Shoaib Akhtar
Purpose Leaders have been facing serious challenges in managing organizations during COVID-19, which has brought the need for implementing sudden technological change across the globe. Hence, it was important to identify effective leadership styles to successfully manage the transformational process during the period. Therefore, the current study aims to explore and compare the effectiveness of transformational
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Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil RAUSP Management Journal Pub Date : 2023-10-09 Alexandre Borba Salvador, Mariana Bassi-Suter, Nicola Forsdike
Purpose This study aims to understand how marketing faculty become reference-educators of business executives by exploring the factors that contribute to their teaching performance. Design/methodology/approach Exploratory qualitative research, using in-depth interviews in which the object of the study was the marketing educator, based on three Brazilian business schools. Findings The teaching performance
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Sustainable supply chain management in a global context: the perspective of emerging economy suppliers RAUSP Management Journal Pub Date : 2023-07-19 Michele Morais O. Pereira, Linda C. Hendry, Minelle E. Silva, Marilia Bonzanini Bossle, Luiz Marcelo Antonialli
Purpose This paper aims to investigate how the extant literature on sustainable supply chain management (SSCM) empirically explores the perspective of emerging economy suppliers operating in global supply chains (GSCs). It thereby explains the role of emerging economy suppliers in determining the success of SSCM. Design/methodology/approach A systematic literature review of 41 empirical papers (published
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Assessing the moderating role of the extent of implementation of lean methods in predicting productivity improvement RAUSP Management Journal Pub Date : 2023-07-14 Vikas Singla, Sachin Sharma
Purpose The study aims to explore the argument of implementing the lean method to part or whole of an operation by examining the moderating impact of varying levels of the extent of implementation of four different lean methods, along with their functionalities, in predicting productivity improvement (PI). Design/methodology/approach As the focus of understanding the efficacy of lean principles is
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Frugal innovation and operational performance: the role of organizational learning capability RAUSP Management Journal Pub Date : 2023-06-13 Ana Clara Berndt, Giancarlo Gomes, Felipe Mendes Borini, Roberto Carlos Bernardes
Purpose This study aims to analyze the organizational learning capability relationship with operational performance and frugal innovation across Brazilian companies. Design/methodology/approach Quantitative research was performed using collected data from 154 firms, which were analyzed using structural equation modeling. Findings The results showed that organizational learning capability is an antecedent
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Identifying necessary conditions to deep-tech entrepreneurship RAUSP Management Journal Pub Date : 2023-04-18 Eduardo Avancci Dionisio, Edmundo Inacio Junior, Cristiano Morini, Ruy de Quadros Carvalho
Purpose This paper aims to address which resources provided by an entrepreneurial ecosystem (EE) are necessary for deep technology entrepreneurship. Design/methodology/approach The authors used a novel approach known as necessary condition analysis (NCA) to data on EEs and deep-tech startups from 132 countries, collected in a global innovation index and Crunchbase data sets. The NCA makes it possible
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Leisure or work? Shopping behavior in neighborhood stores in a pandemic context RAUSP Management Journal Pub Date : 2023-04-18 Marcelo Moll Brandão, Arthur França Sarcinelli, Ananda Bisi Barcelos, Luiza Postay Cordeiro
Purpose This study aims to understand customer’s assessments of neighborhood stores during the COVID-19 pandemic through the influence of in-store environmental factors on patronage intention. Design/methodology/approach Online survey with 528 participants about the last shopping trip in neighborhood retail. The authors performed data analysis using structural equation modeling techniques. Findings
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Innovation and performance in Peruvian manufacturing firms: does R&D play a role? RAUSP Management Journal Pub Date : 2023-04-11 Jean Pierre Seclen-Luna, Pablo Moya-Fernandez, Christian A. Cancino
Purpose This paper aims to study whether Peruvian manufacturing firms that implement innovation have positive performance and whether R&D activities moderate these relationships. Design/methodology/approach Using a data set of Peruvian manufacturing firms from the 2018 National Survey of Innovation, a LOGIT model analysis was applied to 774 companies. In addition, the authors fitted different models
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Competition and firm performance: evidence from Vietnam RAUSP Management Journal Pub Date : 2023-04-03 Nguyen Le Hoa Tuyet, Le Khuong Ninh
Purpose This paper aims to examine the impact of competition on firm performance using a data set of 352 firms listed on Vietnam’s stock exchanges from 2015 to 2019. Design/methodology/approach The two-step system generalized method of moments is used to estimate this impact. Findings The findings reveal an inverted U-shaped relationship between competition and firm performance. Competition improves
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Modelling the importance of collaborative culture and its dimensions for supply chain collaboration: a necessary condition analysis RAUSP Management Journal Pub Date : 2023-03-28 Innocent Senyo Kwasi Acquah
Purpose This paper assumes necessity rather than sufficiency logic to model the relationship between collaborative culture and supply chain collaboration as triangular rather than linear. Specifically, this study aims to determine whether overall collaborative culture and its dimensions (i.e. collectivism, long-term orientation, power symmetry and uncertainty avoidance) are necessary for supply chain
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Truces (re)construction at the boundaries of budgeting routines RAUSP Management Journal Pub Date : 2023-01-20 Samantha Luiza de Souza Broman, Sandra Regina da Rocha-Pinto
Purpose This study aims to contribute to routine dynamics literature and organization process practices. The main objective is to identify different ways organizational members (re)construct truces at the boundaries of budgeting routines where (re)plannings face scarce resources and, consequently, require modifications in routines. Design/methodology/approach The research adopted the phenomenographic
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The role of the organizational and operational dimensions in the open collaboration performance: a strategic alignment perspective RAUSP Management Journal Pub Date : 2023-01-17 Kumiko Oshio Kissimoto, Cláudia Aparecida Mattos, Fernando José Laurindo
Purpose The purpose of this paper is to investigate how the business model and the strategic intent to adopt an open collaboration initiative influence the perceived quality of collaboration outcomes. Design/methodology/approach This paper presents a framework to analyze the role of the strategic dimension and the operational dimension in open collaboration initiatives through multiple case studies
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Factors influencing Brazilian sugar and ethanol refineries’ failure RAUSP Management Journal Pub Date : 2023-01-05 Susan Yuko Higashi, Silvia Morales de Queiroz Caleman, Louise Manning, Luis Kluwe De Aguiar, Guilherme Fowler A. Monteiro
Purpose This study aims to examine the dimensions of organisational failure in the Brazilian sugarcane and ethanol refineries, as reported in judicial recovery plans. Design/methodology/approach This paper follows a qualitative, inductive approach that uses content analysis to examine the details of recovery plans. Besides, a cause-and-effect relationship diagram is proposed, making it possible to
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Does employee empowerment moderate the effect of situational and dispositional variables on emotional exhaustion differently? The COVID-19 crisis context RAUSP Management Journal Pub Date : 2022-12-01 Jaya Addin Linando, M. Halim
Purpose Building on the conservation of resources (COR) theory, this study aims to investigate employee empowerment’s moderation effect on the relationship of situational (job satisfaction, affective commitment) and dispositional (positive affectivity, emotional intelligence) variables toward the emotional exhaustion of service employees amidst the pandemic. Design/methodology/approach In total, 288
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Cloud computing projects: critical success factors RAUSP Management Journal Pub Date : 2022-11-25 Silvia Regina Veronezi Correia, Cristina Dai Prá Martens
Purpose The purpose of this article is to identify the critical success factors (CSFs) of information technology (IT) projects using cloud computing. CSFs are variables that can influence the success of projects and therefore need to be identified and managed appropriately. Design/methodology/approach This is an exploratory qualitative study with 23 experts in cloud computing projects through semi-structured
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Challenges of business models for sustainability in startups RAUSP Management Journal Pub Date : 2022-10-11 Andressa Kelly da Silva Nunes, Sandra Naomi Morioka, Ivan Bolis
Purpose This study aims to analyze the challenges startups face in implementing business models for sustainability. In particular, the research question of this study is: How do the challenges faced by startups affect business models for sustainability in the context of an emerging country? Design/methodology/approach Startups are increasingly incorporating ways to thrive in a competitive environment
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Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust? RAUSP Management Journal Pub Date : 2022-09-22 Christian Gomes-e-Souza Munaier, Fernando Rejani Miyazaki, José Afonso Mazzon
Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This quantitative nature (n = 121) study uses scale’s discriminant
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Does gender diversity moderate the relationship between CSR committees and Sustainable Development Goals disclosure? Evidence from Latin American companies RAUSP Management Journal Pub Date : 2022-09-20 Victor Daniel-Vasconcelos, Maisa de Souza Ribeiro, Vicente Lima Crisóstomo
Purpose This study aims to investigate the association between the presence of a corporate social responsibility (CSR) committee and Sustainable Development Goals (SDGs) disclosure, as well as the moderating role of gender diversity in this relation. Design/methodology/approach The sample consists of 897 annual observations from 238 firms from Argentina, Brazil, Chile, Colombia, Mexico and Peru for
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Gender disparities in rural education attainments and agricultural landownership from the perspective of Sustainable Development Goals (SDGs): evidence from 16 Sub-Sahara African countries RAUSP Management Journal Pub Date : 2022-09-14 Suyu Liu
Purpose The purpose of this study is to explore the relationship between gender disparities in rural education attainments and agricultural landownership (ALO) in Sub-Sahara Africa with Sustainable Development Goal (SDG) perspective. Design/methodology/approach This study uses SDG indicators interactions and pairwise correlation analysis. Findings There is a significant negative association between
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Characterization of partnerships and collaborations in US cities' urban resilience plans RAUSP Management Journal Pub Date : 2022-08-18 Liliana Caughman
Purpose The United Nations Sustainable Development Goal (UN SDG) number 13 calls for urgent action to combat climate change impacts. Urban resilience planning documents often articulate partnerships and collaborations (P&Cs) as critical strategies. This study aims to identify the actors, the topics, processes, and visions of collaboration. Design/methodology/approach This paper explores the characterization
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Blockchain in education: the influence of trust on adoption and implementation RAUSP Management Journal Pub Date : 2022-06-01 Cristina Rodrigues dos Santos Ramos, Maciel M. Queiroz
Purpose This paper aims to investigate the influence of trust on adopting and implementing blockchain technology in higher education institutions (HEIs) in Brazil. Design/methodology/approach This study uses an exploratory qualitative approach to understand the construct of trust in the context of the educational sector. Data were collected through semistructured questionnaires and online interviews
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Denials and apologies: pathways to reconciliation RAUSP Management Journal Pub Date : 2022-04-28 Tatiana Iwai, João Vinícius França Carvalho
Purpose This paper aims to examine how verbal responses (denials vs apologies) following a trust violation in cooperative relationships influence reconciliation by changing attributions of responsibility for the transgression and transgressor’s perceived integrity. Additionally, the moderating role of perceived sincerity of the response is examined. Design/methodology/approach Two experimental studies
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Validation of the psychological safety, psychological empowerment, intrapreneurial behaviour and individual performance measurements RAUSP Management Journal Pub Date : 2022-04-22 Mahmoud Ahmad Mahmoud, Shuhymee bin Ahmad, Donny Abdul Latief Poespowidjojo
Purpose The purpose of this study is to assess the validity of the psychological safety (PS), psychological empowerment (PE), intrapreneurial behaviour (IB) and individual performance (IP) construct measurements originally developed in Western individualistic cultures. Design/methodology/approach Proportionate stratified systematic sampling was used among the production/operations middle managers in
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Editorial: Advice for management researchers on discussing the implications of an article RAUSP Management Journal Pub Date : 2022-04-19 Rafaela Almeida Cordeiro,Tobias Coutinho Parente
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Relational norms and satisfaction with interorganizational cooperation RAUSP Management Journal Pub Date : 2022-04-13 Marcielle Anzilago, Ilse Maria Beuren
Purpose This study aims to analyze the effects of interorganizational cost management and opportunism on the reflexes of relational norms on satisfaction with interorganizational cooperation in franchised companies. The collective synergy arising from these relationships mainly seeks to increase competitiveness and commercial development. Windolph and Moeller observed that interorganizational cost
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Potential and challenges for using neuroscientific tools in strategic management studies RAUSP Management Journal Pub Date : 2022-04-11 Nairana Radtke Caneppele, Fernando Antonio Ribeiro Serra, Luis Hernan Contreras Pinochet, Izabela Martina Ramos Ribeiro
Purpose The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations. Design/methodology/approach The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*
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The diffusion of innovations under normative induction in Brazil RAUSP Management Journal Pub Date : 2022-04-11 Gustavo de Freitas Alves, Carlos Denner dos Santos
Purpose Hierarchically superior bodies develop normative instructions to induce the diffusion of innovations, stimulating the adoption of management practices in supervised public bodies and seeking public administration efficiency increase. Despite this, the effectiveness of these normative instructions is unknown, as well as its inducing and lasting effects in the diffusion of these innovations,
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Usability perception of the health information systems in Brazil: the view of hospital health professionals on the electronic health record RAUSP Management Journal Pub Date : 2022-04-07 Vandoir Welchen, Juliana Matte, Cintia Paese Giacomello, Franciele Dalle Molle, Maria Emilia Camargo
Purpose The purpose of this paper is to validate and measure the overall evaluation of electronic health record (EHR) and identify the factors that influence the health information systems (HIS) assessment in Brazil. Design/methodology/approach From February to May 2020, this study surveyed 262 doctors and nurses who work in hospitals and use the EHR in their workplace. This study validated the National
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Impact of workplace safety on employee retention using sequential mediation: evidence from the health-care sector RAUSP Management Journal Pub Date : 2022-03-29 Attia Aman-Ullah, Hadziroh Ibrahim, Azelin Aziz, Waqas Mehmood
Purpose This study aims to examine the impact of workplace safety (WPS) on employee retention (ER) in the health-care sector in Azad Jammu and Kashmir (AJ&K), Pakistan. At the same time, a mediation relationship through job satisfaction (JS) and employee loyalty (EL) was also tested. Design/methodology/approach Structured questionnaires were used to collect the data from 300 doctors, using purposive
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Editorial: Focus on emergent countries as an unintended (and fruitful) internationalisation strategy RAUSP Management Journal Pub Date : 2022-02-15 Flavio Hourneaux Junior,Kavita Hamza
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Antecedents of organizational identification: implications for employee performance RAUSP Management Journal Pub Date : 2022-01-14 Syeda Wajiha Kazmi, Syeda Tuba Javaid
Purpose This study aims to investigate the impact of three determinants of organizational identification (OID) on employee performance (EP) in the context of private business institutions. Design/methodology/approach A sample of 175 permanent faculty members from four top universities in Karachi, Pakistan, was interviewed using a five-point Likert scale questionnaire. The data were inserted in SPSS
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Stock options: do they influence dividend payments? RAUSP Management Journal Pub Date : 2021-12-30 Janaina Muniz, Fernando Galdi, Felipe Storch Damasceno
Purpose This study aims to investigate whether there is any influence of the option plan to purchase shares protected from dividends to determine the distribution of dividends in Brazilian companies. Design/methodology/approach The authors used a Tobit dynamic and regressive regression model because their sample has an index higher than 30% of companies that do not pay dividends. The sample includes
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Analyzing complexities in the Brazilian soybean supply chain: a systems thinking and modeling approach RAUSP Management Journal Pub Date : 2021-12-27 Monique Filassi, Andréa Leda Ramos de Oliveira, Arun Abraham Elias, Karina Braga Marsola
Purpose This study aims to analyze the complexities of the Brazilian soybean supply chain (SSC) and develop strategic interventions to improve the origin system’s performance. Design/methodology/approach This study used stakeholder interviews to identify the SSC bottlenecks and determine and assess drivers of competitiveness. A methodological framework based on the systems thinking approach for developing
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Antecedent factors of violation of information security rules RAUSP Management Journal Pub Date : 2021-12-17 Alexandre Cappellozza, Gustavo Hermínio Salati Marcondes de Moraes, Gilberto Perez, Alessandra Lourenço Simões
Purpose This paper aims to investigate the influence of moral disengagement, perceived penalty, negative experiences and turnover intention on the intention to violate the established security rules. Design/methodology/approach The method used involves two stages of analysis, using techniques of structural equation modeling and artificial intelligence with neural networks, based on information collected
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Business process prioritization criteria: a case study in the financial market RAUSP Management Journal Pub Date : 2021-12-14 Robson Porfírio dos Santos, Thaiane Martins Salgado, Veridiana Rotondaro Pereira
Purpose This paper aims to analyze and examine how an organization from the financial sector prioritizes its business processes and what criteria are adopted to select the most appropriate process for improvement projects. Design/methodology/approach This descriptive research is based on an exploratory approach. Qualitative methodology was applied to a case study through on-site observation, documentation
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Personnel needs assessment in times of crisis: a focus on management of disasters RAUSP Management Journal Pub Date : 2021-09-27 Yamini Meduri
Purpose This study aims to explain the importance of human resources and attempts to identify the competencies required by the personnel involved in disaster management operations. Design/methodology/approach The research uses a qualitative methodology to explore the competencies required by the relief workers using a content analysis approach to analyze the disaster literature and the job advertisements
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Intangible assets and business performance in Latin America RAUSP Management Journal Pub Date : 2021-10-11 Fernanda Cristina Lopes, Luciana Carvalho
Purpose The intangible assets of a company have been presented by national and international surveys as a resource to influence the creation of value and the increase in organizational performance. In view of this, this study aims to analyze the relationship between intangibility and the performance of companies in Latin America. Design/methodology/approach For this purpose, multiple regression with
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Developing rightly culture on TQM - evidence from SMEs in the context of emerging economy RAUSP Management Journal Pub Date : 2021-11-05 Abdullahi Hassan Gorondutse, Gamal Abdualmajed Ali, Haim Hilman
Purpose Total quality management (TQM) must include orientation towards quality awareness in the overall organisational processes in a firm. A successful TQM needs a supportive culture that can adapt to alterations and strengthen innovation. This study aims to confirm the association between the style of management known as organisational culture (OC) and TQM practices in manufacturing Small and Medium
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ESG: disentangling the governance pillar RAUSP Management Journal Pub Date : 2021-11-09 Guilherme Fowler A. Monteiro,Bruno Varella Miranda,Vinicius Picanço Rodrigues,Maria Sylvia Macchione Saes
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Editorial: Why should we care about preparing referee reports? RAUSP Management Journal Pub Date : 2021-11-09 Matheus Albergaria,Flavio Hourneaux Junior,Patricia Fernanda Dionizio Leite
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Innovation capabilities in agribusiness: evidence from Brazil RAUSP Management Journal Pub Date : 2021-09-25 Ricardo Machado Leo, Guilherme Freitas Camboim, Ariane Mello Silva Avila, Fernanda Maciel Reichert, Paulo Antônio Zawislak
Purpose This paper aims to identify the winning combination of innovation capabilities for selected Brazilian agribusiness firms along different value chain links. Design/methodology/approach Adopting a quantitative approach, the authors analyzed the relationship between innovation capabilities and innovative performance of 300 agribusiness firms through a multi-regression technique. Findings The results
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Countries’ governance and competitiveness: business environment mediating effect RAUSP Management Journal Pub Date : 2021-09-13 Paulo Cesar Bontempo
Purpose The purpose of this study is to analyze how institutional governance and business environment affect countries’ competitiveness and their relative importance. Design/methodology/approach In this paper, the authors analyze how institutional governance and business environment affect countries’ competitiveness, their relative importance and what are the implications for Brazil. The authors have
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Political and financial background in board interlocking and earnings management in Brazil RAUSP Management Journal Pub Date : 2021-08-28 Cristian Baú Dal Magro, Roberto Carlos Klann
Purpose Although board interlocking underlying forces are largely hidden, the purpose of this paper is to provide managers, auditors, analysts, regulators and other stakeholders with sociological board interlocking information considering the different backgrounds of their members. Design/methodology/approach The research sample gathered 1,606 observations from 2010 to 2017. For data analysis, the
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Social marketing for museums: an introduction to social marketing for the arts and culture sector RAUSP Management Journal Pub Date : 2021-06-07 Flavia I. Gonsales
Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario. Design/methodology/approach The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions
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Disrupting social marketing through a practice-oriented approach RAUSP Management Journal Pub Date : 2021-06-07 Fiona Spotswood, Gareth Wiltshire, Sara Spear, Angela Makris
Purpose This paper aims to explore four disruptions that practice theory makes to traditional social marketing approaches to school physical activity (PA) intervention. Design/methodology/approach The paper draws on existing literature from sustainable consumption, sociology of health and illness and the authors’ experiences working with primary schools in the UK to plan and execute social marketing
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Guest editorial: Disruptive social marketing dystopia, disconnection and disruption RAUSP Management Journal Pub Date : 2021-07-28 Carlos Oliveira Santos,Hamilton Coimbra Carvalho,José Afonso Mazzon,Otavio Bandeira De Lamônica Freire
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Role of JD-R model in upticking innovative work behaviour among higher education faculty RAUSP Management Journal Pub Date : 2021-05-10 Abhilasha Dixit, Yogesh Upadhyay
Purpose In the backdrop of job demands-resources model, the purpose of this paper is to investigate the effect of selected job resources (job autonomy and rewards and recognition) and job demands (problem with work) on innovative work behaviour through the mediation of employee engagement in the higher education sector of India. Design/methodology/approach The sample consists of randomly selected 275
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Social entrepreneurship and social change: a practice-based study in non-governmental organizations RAUSP Management Journal Pub Date : 2021-04-29 Maria Fernanda Rios Cavalcanti
Purpose This paper aims to examine how social entrepreneurship (SE) practices give rise to social change in the context of urban Brazil. Design/methodology/approach The study draws on a broader inductive, ethnographic and iterative practice-based study conducted in three Brazilian non-governmental organizations. Findings Social change is established through intertwined practices that involve active
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Branding cities, regions and countries: the roadmap of place brand equity RAUSP Management Journal Pub Date : 2021-05-10 Fabiana Gondim Mariutti, Janaina de Moura Engracia Giraldi
Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value. Design/methodology/approach By interviewing international participants, this study was exploratory and interpretative; thematic analysis was performed for a broader understanding about place brand equity. Findings
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Property rights and reputation in the dairy agro-industrial system RAUSP Management Journal Pub Date : 2021-06-28 Carolina Andrea Gómez Winkler Sudré, José Paulo de Souza, Melise Dantas Machado Bouroullec
Purpose The purpose of this study is to understand the effect of governance structure alignment, property rights protection, and reputation in generating efficiency in dairy agro-industrial system in Paraná, Brazil, and Midi-Pyrénées, France. Design/methodology/approach Descriptive qualitative research, comprising semi-structured interviews with producers, processors and key agents of the dairy agrindustrial
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Editorial: The research impact in management through the UN’s sustainable development goals RAUSP Management Journal Pub Date : 2021-06-01 Flavio Hourneaux Junior
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Using the internet for data collection in business research RAUSP Management Journal Pub Date : 2021-06-01 Mateus Canniatti Ponchio,Nelson Lerner Barth,Felipe Zambaldi
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From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment RAUSP Management Journal Pub Date : 2021-05-31 Carolina Pantuza Vilar dos Santos, Evandro Luiz Lopes, Julia Costa Dias, André Gustavo Pereira de Andrade, Celso Augusto Matos, Ricardo Teixeira Veiga
Purpose Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engagement in the context of social marketing, where the value proposition is an invitation to practice mindfulness. Design/methodology/approach A field experiment
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Social marketing: advancing a new planning framework to guide programmes RAUSP Management Journal Pub Date : 2021-05-31 M. Bilal Akbar, Lawrence B. Ndupu, Jeff French, Alison Lawson
Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES). Design/methodology/approach The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing
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Entrepreneurship in social: Brazilian university students toward a career with purpose RAUSP Management Journal Pub Date : 2021-05-31 Márcia Maria Garçon, Vania Maria Jorge Nassif
Purpose Social entrepreneurship (SE) presents specificities that the entrepreneur must address. Entrepreneurial intention (EI) and entrepreneurial orientation (EO) in SE should reflect specific characteristics of behavior. The purpose of this study is to identify the intention of Brazilian university students to undertake SE, having individual social EO (individual entrepreneurial orientation (IEO)-social)
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The case for social support in social marketing RAUSP Management Journal Pub Date : 2021-05-31 Nuno Baptista, Helena Alves, José Pinho
Purpose This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change. Findings This paper focuses on the philosophical principle of social exchange, highlights the consumer-centered