-
The Manipulative Effects in the Technology-Facilitated Preservice Tipping Experience Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-03-01 Alei Fan, Laurie Wu, Chang Ma, Peihao Wang
Drawing on persuasion theory and persuasion knowledge theory, this research evaluates the technology-facilitated preservice tipping practices and tipping enhancement strategies currently employed by food ordering and delivery service platforms such as Uber Eats. The findings from two empirical experimental studies show that, in the technology-facilitated preservice tipping encounter, the presence of
-
Performing Up to Par: Hospitality Firms After ASU 2016-02 Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-02-23 Youngki Jang, Crocker H. Liu, David Weinbaum, Nir Yehuda
Relative to sales, the average operating lease commitments of hospitality firms are 4 times larger than those of other publicly traded firms. In response to the recently enacted accounting standards update No. 2016-02 (ASU 2016-02) that requires lessees to recognize operating leases on their balance sheet, hospitality firms decreased their use of operating leases, switching to shorter-term off-balance
-
ChatGPT: It’s Here, Whether We Want It or Not! Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-02-15 Stephen Wayne Litvin, Karen Pei-Sze Tan
This Managerial Perspective considers the use of ChatGPT by hotels as a tool for replying to their property’s online consumer-generated media postings. As readers would certainly know, ChatGPT is a free artificial intelligence software program designed to assist users with tasks requiring intelligence to perform. In this brief study, test participants were provided actual posted online TripAdvisor
-
Picky Eaters Make for Better Raters Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-02-07 Sasha Stoikov, Stefano Borzillo, Steffen Raub
It has been established in the literature that the number of ratings and the scores restaurants obtain on online rating systems (ORS) significantly impact their revenue. However, when a restaurant has a limited number of ratings, it may be challenging to predict its future performance. It may well be that ratings reveal more about the user who gave the rating than about the quality of the restaurant
-
When Leaders Self-Sacrifice in Times of Crisis: The Roles of Employee Emotional Suppression and Leader Coping Strategies Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-02-07 Xingyu Wang, Xueqi Wen, Zihan Liu, Yixing Lisa Gao, Juan M. Madera
While literature articulates the relevance of self-sacrificial leadership to crisis situations, little attention has been paid to employees’ attitudinal and behavioral responses to self-sacrificial leadership. This is a particularly salient gap in the scholarship, given the decisions leaders must make to address challenges in the hospitality industry (e.g., the COVID-19 pandemic). Drawing on conservation
-
Same Words, Different Meanings—Same Courts, Different Leanings: How the Supreme Court’s Latest Religious Accommodation Holding Changes the Law and Affects Employers Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-01-29 Tashlin Lakhani, David Sherwyn, Paul Wagner
The Supreme Court dropped several of its most anxiously awaited and controversial cases during the last week of June 2023. While two of the cases, 303 Creative LLC v. Elenis and Students for Fair Admissions., Inc., v. President & Fellows of Harvard College, received most of the press, a third case will likely be the most consequential of the three for the hospitality industry. In Groff v. DeJoy, Postmaster
-
The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-01-22 Fangxuan (Sam) Li, Dan Zhu, Mao-Tang (Brian) Lin, Peter B. Kim
What drives consumers to adopt mobile technologies has been a significant research topic in hospitality and tourism literature. The Technology Acceptance Model (TAM) has been widely adopted to examine this topic. Meta-analytic structural equation modeling (MASEM) was conducted to assess the efficacy of the TAM in estimating consumers’ intention to adopt these technologies in hospitality and tourism
-
The Pro’s and Con’s of Working for Tips Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-01-22 Michael Lynn
Despite its prevalence and importance in the hospitality, personal care, and travel industries, tipping is a form of compensation that does not appeal to all workers. Furthermore, liking of this form of compensation is associated with satisfaction and tenure in tipped occupations, so there is value in correctly anticipating who will and will not like working for tips. Although research into the causes
-
When Does (Mis)Fit Between Customer Service Orientation and Internal Service Qualities Matter for Frontline Employees’ Pride in Membership and Their Behaviors? Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-01-19 Martin Yongho Hyun, Lisa Gao, Seoki Lee, Hyeon-Cheol Kim
The literature has paid little attention to the (mis)fit effect between customer service orientation (CSO) and internal service qualities (ISQ). Unlike past studies, we use a non-commensurate and complementary fit approach by adopting a distinctive CSO as a need dimension at the individual level and ISQ as a satisfaction dimension provided by the organization. We test a CSO–ISQ (mis)fit model and include
-
Reducing the Bias in Online Reviews Using Propensity Score Adjustment Cornell Hosp. Q. (IF 3.758) Pub Date : 2024-01-08 Saram Han, Daria Mikhailova
Online hotel reviews on platforms like TripAdvisor are crucial in shaping customer choices and steering business strategies in the hospitality sector. However, the effectiveness of these platforms is partially hindered by the self-selection bias found in voluntary reviews. This bias can create false expectations and unsatisfactory experiences, mainly as the feedback generally comes from a non-representative
-
Benchmarking Hotel Investment Risk: Differences Based on Types of Hotels Cornell Hosp. Q. (IF 3.758) Pub Date : 2023-04-18 John W. O’Neill, Joann Zhao, Peng Liu, Michael D. Caligiuri
Commercial real estate (CRE) investment involves risk, and hotels are perceived as the riskiest CRE assets because of the high turnover of guest room occupants and are the most operation-intensive ...
-
Enhancing Performance and Perceived Justice in Hospitality Organizations: An Integrated Model of Gender Diversity Within Top Management Teams Cornell Hosp. Q. (IF 3.758) Pub Date : 2023-03-30 Minwoo Lee, Michelle Russen, Mary Dawson, Juan M. Madera
Prior research has produced conflicting findings regarding the positive outcomes of having gender diversity within top management teams. These studies have not considered the industry-specific cont...
-
A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation Cornell Hosp. Q. (IF 3.758) Pub Date : 2023-03-28 Feng Zeng Xu, Emily Ma, Yun Zhang
This study proposes a moderated mediation model of customer-driven hotel employee service innovations. Building on social exchange and social identity theories, we suggest that positive customer–em...
-
Revenue Analytics: The Problem With Fixed-Tier Pricing Cornell Hosp. Q. (IF 3.758) Pub Date : 2023-02-08 Jing Ma, Zvi Schwartz
With the widely used fixed-tier computerized pricing system (e.g., based on the best available rate or BAR), fenced discount rates are set and updated as a fixed percentage of the base rate such as...
-
“Best Employers”: The Impacts of Employee Reviews and Employer Awards on Job Seekers’ Application Intentions Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-11-08 Yunxuan (Carrie) Zhang, Cass Shum, Amanda Belarmino
While hospitality researchers have examined the impacts of user-generated content on customers, research regarding the impacts of employee reviews on job seekers’ application intentions is scarce. ...
-
Providing Positive Individuating Information to Reduce Stereotype-Based Negativity in Service Encounters Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-10-26 Nicholas A. Smith, Larry Martinez, Shi (Tracy) Xu, Christopher J. Waterbury
With the increasingly diverse workforce in the hospitality and tourism industry, it is imperative to identify strategies to reduce biases in the workplace. Across two studies, we examined the utili...
-
Young People Share, But Do So Differently: An Empirical Comparison of Peer-to-Peer Accommodation Consumption Between Millennials and Generation Z Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-09-04 Alei Fan, Hhye Won Shin, Jieyu (Jade) Shi, Laurie Wu
Built on the consumer socialization theory and generational cohort theory, this research examines the consumption phenomena of the sharing economy among young travelers. Specifically, the current s...
-
Toward Holistic Experience-Oriented Service Innovation: Co-Creating Sustainable Value With Customers and Society Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-07-11 Jay Kandampully, Anil Bilgihan, Allard C. R. Van Riel, Anuj Sharma
Hospitality exists from the grassroots level of society upward and plays a central role in the global economy. For the many organizations active in this sector and the societies they are based in, ...
-
From the Editor—August 2022 Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-27 John Bruce Tracey
The bar is rising.
-
Persistent Performance Differences in Lodging Properties Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-07-01 Linda Canina, Gordon Potter
Studies have documented the existence of persistent performance differences across business units and firms in many industries and countries. Unfortunately, little is known about the causes of thes...
-
Mapping Service Innovation Research in Hospitality and Tourism: An Integrative Bibliometric Analysis and Research Agenda Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-29 Kevin Kam Fung So, Hyunsu Kim, Yueying He, Xiang (Robert) Li
In light of current industry imperatives and growing scholarly attention, this study was conducted to provide a thoroughly updated bibliometric overview of how service innovation research has evolv...
-
Variable Pricing in Restaurant Revenue Management: A Priority Mixed Bundle Strategy Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-16 Timothy Webb, Jing Ma, Andong Cheng
The restaurant industry has historically been limited in its ability to adopt traditional revenue management pricing practices (e.g., variable pricing across tables and times) because of three specific challenges: (a) inability to segment customers by willingness to pay prior to seating, (b) limited ability to price discriminate (i.e., prioritize limited seating for the highest paying customers), and
-
Implicit and Explicit Attitudes Toward Service Robots in the Hospitality Industry: Gender Differences Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-17 Kwang-Ho Lee, Chih-Lun Alan Yen
The current study applies implicit theory as a theoretical lens to explore gender differences in explicit and implicit measures of robot attitudes, which in turn facilitates behavioral intention. I...
-
The Impact of Tourist–Robot Interaction on Tourist Engagement in the Hospitality Industry: A Mixed-Method Study Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-17 Shujie Fang, Xiaoyun Han, Shuping Chen
Service robots have become a topic of interest for tourism and hospitality researchers and practitioners. The success of service robot adoption lies in the effectiveness of tourist–robot interactio...
-
Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk? Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-17 Peng Liu, John W. O’Neill
Hotels are generally perceived as the riskiest type of commercial real estate (CRE) investment because hotel “leases” have relatively high turnover. Existing literature regarding CRE investment ris...
-
Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages? Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-17 Enrique Bigne, Patricio Maturana
Although virtual reality technology is increasingly being used in tourism, its potential as a shopping tool and as an avenue for marketing and selling tourism products and services has not yet been...
-
Optimizing Handwritten Font Style to Connect With Customers Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-17 YooHee Hwang, Yixing (Lisa) Gao, Anna S. Mattila, Peihao Wang
Considerable research has demonstrated the positive effects of handwritten font styles on product attachment and word-of-mouth behavior. However, few studies examined whether these positive effects...
-
The Impact of Free-Play: A Longitudinal Study of Trip-Level Visitation and Wagering Behavior Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-08 Anthony F. Lucas, Katherine Spilde, A. K. Singh
The aim of this study was to understand the impacts of changes in free-play (FP) award values on visitation frequency and gaming revenue. With costly and perpetual FP campaigns well established in many markets, a critical issue for operators centers on the potential consequences of walking back offer values, especially when nearby competitors do not. The results of experimentally manipulated FP offers
-
Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel Approach to Google Reviews Data Cornell Hosp. Q. (IF 3.758) Pub Date : 2022-06-08 Beril Yalcinkaya, David R. Just
Online reviews influence customer decisions and present publicly available data to investigate differences between customer evaluations for local and chain businesses. We conduct a text analysis on a sample of 80,728 online customer reviews of quick-service restaurants to examine how the impact of dining experience attributes on customer evaluation differs between the two restaurant types. Estimation
-
-
Privacy or Security: Does It Matter for Continued Use Intention of Travel Applications? Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-12-28 Kijung Choi, Ying Wang, Beverley A. Sparks, Sejung Marina Choi
Mobile applications (apps) critically affect travelers’ decision-making and shape their experiences. Grounded in the expectancy value approach, this study examines the relationships among expectation confirmation (usefulness, ubiquity, ease of use, incentives, and enjoyment), privacy protection, security, satisfaction, and trust, and how these factors influence travel app users’ intention to continue
-
Luxury Hospitality Services: Editorial Comment Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-12-18 Ki-Joon Back, Jung Kun Park, Kathy LaTour
As the global luxury brand has expanded its market from traditional product to hospitality/ service, researchers have conducted studies related to the unique customer experience by engaging with luxury service or hospitality brands (Ahn et al., 2018). Numerous practitioners and academics have defined luxury in various ways. Depending on the focus of perspectives, the term luxury has been referred to
-
Effects of Internal and External CSR on Supportive and Harmful Employee Attitudes Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-12-12 Jungsun (Sunny) Kim, John F. Milliman, Anthony F. Lucas
Prior studies have suggested that corporate social responsibility (CSR) contributes to a hospitality organization’s competitive advantage by influencing employee attitudes. However, the mechanisms driving employees’ responses to different types of CSR activities remain largely unexplored. Based on social exchange and social identity theories, we examined the mechanisms through which external and internal
-
Traveler Attitudes Toward Biometric Data-Enabled Hotel Services: Can Risk Education Play a Role? Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-12-10 Xinran Y. Lehto, Soona Park, Mohamed E. Mohamed, Mark R. Lehto
This study compares attitudes toward the use of biometrics data-enabled services in hotels of prospective travelers before and after receiving information about the risks and benefits of disclosing biometric data and about how the disclosed data are being utilized. This was done based on a sample of 579 U.S. respondents, using a split-plot scenario-based experimental design. The results revealed that
-
Applying Property Pricing Models to Estimate a Foreclosure Discount in the Hotel Real Estate Sector Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-11-15 Amrik Singh
This study investigates the magnitude of the foreclosure sale discount in the hotel sector. The foreclosure sales discount is captured using three different models: hedonic, hybrid, and repeat sales. Controlling for various hotel attributes and time, the hedonic model shows a foreclosure discount of 40%, followed by the repeat sales model at 42% and the hybrid model at 45%, all relative to non-distressed
-
Inclusion of Condominium Units in Luxury Hotels as a Diversification Strategy: Property Performance Perspective Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-10-15 Agnes DeFranco, Yoon Koh, Piyush Prem, Benjamin Love
There is a new wave of mixed development where luxury hotels come with condominium units, though this type of diversification has gained scant attention. Prior hospitality literature on diversification strategies has mostly taken the firm-level approach and documented its impact on performance from various angles such as brand diversification, segment diversification, and geographic diversification
-
From the Editor—November 2021 Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-09-22 John Bruce Tracey
Thanks, appreciation, and more please!
-
The Case of the Chelsea Grand: Card-Check Neutrality, Management Contracts, and The Duties of Owners and Operators Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-09-17 Christopher Boone, Cecelia L. Fanelli, David Sherwyn, Paul Wagner
This article examines the dispute between a hotel owner, operator, and union, and the subsequent litigation. The dispute centered on whether the hotel owner was bound by agreements made between its operator and the union, and whether the operator had a fiduciary duty to the owner. Courts found that the operator was a joint employer of the owner’s employees, and as a result, the owner was bound to agreements
-
Underpricing Luxury: When a Lower Price Results in Higher Reputation Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-09-02 Jörn Kleinhans, Kathryn A. LaTour
Determining the price point is a vexing problem for firms: price too high and there is no market, but price too low and money is left on the table. Complicating matters further, for many goods there is a secondary market where products can be resold following the initial sale by the firm. Here, the open market determines the price point that end consumers pay. Often that price is higher than the price
-
Legal and Ethical Issues of Collecting and Using Online Hospitality Data Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-08-18 Betsy Stringam, John H. Gerdes, Chris K. Anderson
In “Web Scraping for Hospitality Research: Overview, Opportunities, and Implications,” Han and Anderson present the tools and methods for collecting online data through data scraping. Although the article describes in detail the processes for gathering data, and presented recent court rulings that allow data scraping in the United States, it did not adequately address the ethical collection of online
-
Exploring Customers’ Luxury Consumption in Restaurants: A Combined Method of Topic Modeling and Three-Factor Theory Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-08-11 Wooseok Kwon, Minwoo Lee, John T. Bowen
This study explores customers’ perceptions and underlying factors related to luxury consumption in restaurants. Although many studies have explored customers’ consumption of luxury goods, very few of these studies involved luxury hospitality services. Furthermore, hospitality literature has rarely discussed the emerging identification of inconspicuous consumption in luxury. By applying topic modeling
-
Hotel Analytics: The Case for Reverse Competitive Sets Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-08-08 Zvi Schwartz, Timothy Webb, Jing Ma
Hotel industry practitioners and scholars expressed concerns regarding the reliability of the commonly used comparative performance indices, given the subjective nature of the competitive (comp) sets. This study explores the potential of two alternative comp sets: reverse and name-back. It is demonstrated that they have a higher level of integrity as they moderate the values of a traditional comp set–based
-
Are Black Restaurant Servers Tipped Less Than White Servers? Three Experimental Tests of Server Race Effects on Customers’ Tipping Behaviors Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-08-03 Zachary W. Brewster, Kenneth Gourlay, Gerald Roman Nowak, III
A limited number of published studies have presented evidence indicating that restaurant customers discriminate against Black servers by tipping them less than their White coworkers. However, the cross-sectional, localized, and small samples that were analyzed in these extant studies do not support any unqualified claim that consumer racial discrimination in tipping practices is a widespread phenomenon
-
Comprehensive Effects of Short-Term Rental Platforms Across Hotel Types in U.S. and International Destinations Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-21 John W. O’Neill, Jihwan Yeon
In recent years, short-term rental platforms in the lodging sector, including Airbnb, VRBO, and HomeAway, have received extensive attention and emerged as potentially alternative suppliers of services traditionally provided by established commercial accommodation providers, that is, hotels. Short-term rentals have dramatically increased the available supply of rooms for visitors to multiple international
-
Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-09 Feier (Faye) Chen, Donna Quadri-Felitti, Anna S. Mattila
Although cool brands are increasingly popular in the marketplace, there is scant research examining generational differences in consumers’ coolness perceptions. To address this gap, the present research investigates consumers’ perceived coolness of hotels and the consequent brand attitudes among four generations of consumers. Our findings suggest that perceived coolness of a hotel brand varies across
-
How Team Emotions Impact Individual Employee Strain Before, During, and After a Stressful Event: A Latent Growth Curve Modeling Approach Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-07 Shi (Tracy) Xu, Larry R. Martinez, Hubert Van Hoof
Employee strain is a significant and costly issue for hospitality organizations. This study investigated the change trajectory of strain pre, during, and post a discrete stressful event and how cohesion and group emotional variability altered the shape of the trajectory. Using an experience sampling method approach, we gathered 402 daily observations from 84 workers in a period that included a specific
-
Airbnb’s Success: Does It Depend on Who Is Measuring? Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-06 Vinod Agarwal, James V. Koch, Robert M. McNab
Because individual listing data for Airbnb typically are not publicly available, private companies have emerged to estimate the performance of Airbnb listings. The implicit assumption of a growing number of academics, policymakers, and consultants is that Airdna’s performance measures are directly comparable with those of STR. We argue that Airdna’s measures of Occupancy, Average Daily Rate (ADR),
-
Service Priority Climate and Service Performance Among Hospitality Employees: The Role of Emotional Labor and Workload Pressure Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-04 Dana R. Vashdi, Tal Katz–Navon, Marianna Delegach
Frontline hotel employees face a complex organizational environment that constantly makes multiple demands, creating a persistent trade-off between service as a key element of the organization’s strategy and other competing or even conflicting goals. This study proposes an integrated and unique way of discerning the relationship between service climate and service performance through the prism of surface
-
Ethnic Restaurants: Bringing Uniqueness to the Table Through Handwriting Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-01 Faye Feier Chen, Stephanie Q. Liu, Anna S. Mattila
While the restaurant industry is seeing an unprecedented rise of ethnic restaurants, the existing hospitality literature provides little guidance on how to enhance perceived uniqueness of ethnic menu offerings through visual design. The present research offers an innovative marketing strategy (i.e., using real handwriting in menus) to boost consumer evaluations. From a consumer behavior perspective
-
Improving Data Quality Using Amazon Mechanical Turk Through Platform Setup Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-07-01 Lu Lu, Nathan Neale, Nathaniel D. Line, Mark Bonn
As the use of Amazon’s Mechanical Turk (MTurk) has increased among social science researchers, so, too, has research into the merits and drawbacks of the platform. However, while many endeavors have sought to address issues such as generalizability, the attentiveness of workers, and the quality of the associated data, there has been relatively less effort concentrated on integrating the various strategies
-
Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention? Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-06-30 Linchi Kwok, Jungwoo Lee, Spring H. Han
This study assessed internet users’ attention to hospitality companies’ COVID-19 messages on social media. We used 657 Facebook and 754 Twitter messages initiated by eight of the world’s largest hotel chains between January and mid-June 2020 for the exploratory analysis. Under the situational crisis communication theory, the analysis reveals that hotels shared five types of COVID-19 (Prevention, Reminding
-
Guest Editorial Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-06-28 Alex M. Susskind, Mark A. Bonn
It is with great pleasure that we present the articles in this special issue entitled “The Business of Wine: Marketing, Economics, Analytics, and Consumers.” The eight articles selected for this special issue emerged from the 3rd Annual Wine & Hospitality Management Workshop, a research symposium for members of the Alliance for Research on Wine and Hospitality Management. The annual event was held
-
What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-06-17 Jaewook Kim, Sung In Kim, Minwoo Lee
Due to service product characteristics and a mix of complex sales, it is crucial for hotel firms to efficiently design limited physical spaces that serve multiple purposes to optimize revenue and maximize profit. Since luxury hotel properties have different operation strategies than limited-service hotels, their operational efficiency should be a reference during strategic decision-making processes
-
Luxury Branding in the Hospitality Industry: The Impact of Employee’s Luxury Appearance and Elitism Attitude Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-06-15 Kawon Kim, Melissa A. Baker
Some of the luxury consumption literature suggests that luxury consumption is a beneficial social signal for the actor which facilitates social interaction. However, a different stream of recent research suggests that luxury consumption bears social costs to the actor. In the employee–customer interaction context, wearing luxury brands can either benefit or backfire for the employee depending on the
-
Metrics on Restaurant Ordering Behavior Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-06-13 Guenter Schamel, Francisco Javier Santos-Arteaga
The academic literature analyzing the behavior and interactions among commensals at a table generally resorts to experimental settings with volunteer decision makers or focuses on receipts issued at actual restaurants. The experimental approach widens the potential scope of the phenomena that can be analyzed but is subject to observer effects, with decision makers being aware of the fact that their
-
Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-05-29 Sann Ryu, Yun-na Park, Jungkun Park
The purpose of this study is to examine how varying levels of brand familiarity and photographic image quality of hotel pictures influence consumers’ perceptions about luxury hotel services and attitudinal responses and whether their visual aesthetic experience and inferential beliefs about service quality can mediate such effects. This is a 2 (brand familiarity: familiar vs. unfamiliar brand) × 2
-
The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-05-29 Minjung Shin, Ki-Joon Back, Choong-Ki Lee, Young-Sub Lee
This research explores the social mechanism of luxury hotel membership programs and extends current loyalty program literature that has mainly examined membership programs from a mental-accounting perspective. By building upon the social identity theory, this study posits that luxury hotel membership programs provide social platforms, allowing members to construct a collective identity and collective
-
Hotel Room Rate Discounting During Recessionary Times: Effects by Hotel Class Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-05-28 John W. O’Neill, Jihwan Yeon
Previous research regarding the costs and benefits of hotel room rate discounting during recessionary times has produced mixed results and recommendations. However, it has become clear that virtually all hotels offer discounted room rates during economic recessions, regardless of the conclusions of research studies, and that includes the recession that began in 2020. Media reports have indicated that
-
Field Experiments for Testing Revenue Strategies in the Hospitality Industry Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-05-21 David Lopez Mateos, Maxime C. Cohen, Nancy Pyron
Field experimentation has been widely adopted as an optimization technique in product design and marketing in several industries. Companies have successfully used field experimentation to reduce costs, increase revenues, and maintain an edge in their customer experience in highly competitive environments. However, in certain quantitative applications, such as revenue management in hospitality, to the
-
Motivation Configuration of Bluxury Tourism Behavior: An FsQCA Application Cornell Hosp. Q. (IF 3.758) Pub Date : 2021-05-20 Da Shi, Bowen Yi, Fangfang Shi, Simone Satta
This study investigates the motivation configuration of bluxury tourism behavior. According to complexity theory and push and pull motivation theory, we establish a framework of complex configuration conditions, including push forces, pull forces, and constraints that lead to bluxury tourism. Based on fuzzy-set qualitative comparative analysis, we identified seven main motivation configurations of