
显示样式: 排序: IF: - GO 导出
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04
(2021). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 25, No. 1, pp. 1-2.
-
Special Issue: Digital Collaboration Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Robert M. Fuller; Souren Paul; Lina Zhou
(2021). Special Issue: Digital Collaboration. International Journal of Electronic Commerce: Vol. 25, No. 1, pp. 3-6.
-
Autonomous but Interdependent: The Roles of Initiated and Received Task Interdependence in Distributed Team Coordination Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Marthe Berntzen; Sut I Wong
ABSTRACT Distributed team arrangements are becoming “the new normal”. The present study considers the evolution of electronic commerce into an area where operational interaction and coordination of work occurs when previously only commerce occurred. As more teams are moving online, the need to understand the conditions supporting team coordination is becoming increasingly prevalent. By examining the
-
Personalized Ranking of Online Reviews Based on Consumer Preferences in Product Features Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Anupam Dash; Dongsong Zhang; Lina Zhou
ABSTRACT Online consumer reviews (OCRs) can function as a venue for digital collaboration among various stakeholders to better meet collaborate in consumer needs. The sheer volume of OCRs, however, has posed challenges to efficient search and navigation. Importantly, consumers' needs of product information may differ because of their different preferences in product features. Such differences remain
-
Trust and Team Performance in Human–Autonomy Teaming Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Nathan J. McNeese; Mustafa Demir; Erin K. Chiou; Nancy J. Cooke
ABSTRACT This study aims to better understand trust in human–autonomy teams, finding that trust is important for team performance. A Wizard of Oz approach was used to simulate an autonomous agent team member, in a remotely piloted aircraft system research environment, to study the relationship between trust and team performance in human–autonomy teams. Results show that (1) there are lower levels of
-
Social Media Affordances to Engage Clients During the Sales Process: Sequential versus Multiplex Media Use Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Matthew S. Weber; Müge Haseki
ABSTRACT Social media have changed the way salespeople communicate with and build relationships with clients. This study explores how social media are integrated into the communication strategies of sellers in a business-to-business e-commerce context using an affordances approach to analysis. Seller strategies used to build and develop relationships with clients were analyzed based on data collected
-
Backfiring: The Low-Discount Boomerang Effect Based on Online Purchases Int. J. Electronic Commer. (IF 2.488) Pub Date : 2021-01-04 Xiaosong Dong; Wei Liu; Xing Zhao
ABSTRACT Price discounts are not always positively correlated with consumers’ purchases. When purchasing nonessential products, a low discount may reduce consumers’ purchase intentions, resulting in the boomerang effect. Thus, the correlation between the discount rate and purchase volume is displayed as a U-shaped curve. The extant research mainly discusses the internal causes of the boomerang effect
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Vladimir Zwass
(2020). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 24, No. 4, pp. 419-420.
-
Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Marcello M. Mariani; Matteo Borghi
ABSTRACT This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work
-
Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Jong Min Kim; Jeongsoo Han; Mina Jun
ABSTRACT This study investigates how the characteristics of mobile devices influence consumer review-posting behavior. We propose that the characteristics of mobile devices affect a consumer’s perceived review-posting cost in terms of time and cognitive effort. Our empirical analysis, using field data from Booking.com, shows that the relative ratio of extremely positive and negative reviews via mobile
-
Sources of Cryptocurrency Value Systems: The Case of Bitcoin Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Stephen C. Wingreen; Donncha Kavanagh; Paul John Ennis; Gianluca Miscione
ABSTRACT Cryptocurrencies are a hotly debated topic because it is not clear why they should be valued as they are. Bitcoin, by far the most prominent cryptocurrency, currently trades around $9,500 USD. “Why is Bitcoin valuable?” is a question often heard but seldom answered well. It is not the legal tender of any nation, nor does it represent anything of physical or intrinsic value. Some people attribute
-
Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Daniel Brylla; Gianfranco Walsh
ABSTRACT Online retailers work to optimize product presentations; this study relies on scene perception theory to predict that product images with spatial backgrounds lead to more favorable consumer responses than isolated product images, in which products appear to be floating in the air, because spatial backgrounds facilitate visual processing and aesthetic experiences. Three experiments test these
-
The Effect of Electronic Shelf Labels on Store Revenue Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-10-08 Joe Boden; Erik Maier; Florian Dost
ABSTRACT Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative:
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Vladimir Zwass
(2020). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 24, No. 3, pp. 277-278.
-
Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Xiang Gong; Christy M. K. Cheung; Kem Z.K. Zhang; Chongyang Chen; Matthew K.O. Lee
Given the intense competition in the mobile payment market, researchers have been exploring strategies to maintain brand equity and consumer loyalty. By considering the characteristics of mobile payment, we incorporate cross-side network effects (CNEs) and the complementarity actions (i.e., platform-application, application-service, and service-strategy complementarities) to examine mobile payment
-
A Portfolio Strategy Design for Human-Computer Negotiations in e-Retail Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Mukun Cao; Qing Hu; Melody Y. Kiang; Hong Hong
Human–computer negotiation has the potential to play an important role in today’s highly dynamic online environment, especially in business-to-consumer e-commerce transactions. However, the lack of research on effective automated negotiation algorithms to respond to human buyers’ strategic and/or tactic offers has limited the development of automated human–computer negotiation systems for real-world
-
Online Consumers’ Attribute Non-Attendance Behavior: Effects of Information Provision Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Leonard Maaya; Michel Meulders; Martina Vandebroek
In online shopping, e-consumers often choose one among many websites on which to place their orders. The choice depends on key attributes such as trust labels. Presence of such a label shows that the website has been independently certified for online security and privacy. However, consumers may not search for websites with security and privacy seals if they do not know the importance of trust certificates
-
Enterprise Social Software Platforms and Team Improvisation Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Yuan Sun; Lixia Wu; Rui Chen; Kuikui Lin; Rong-An Shang
Enterprise social software platforms (ESSPs) have emerged as an important infrastructure that enables teams to perform in the turbulent business environment. The current study adds to the scanty literature on ESSP by revealing and confirming the underlying mechanisms through which ESSP contributes to a team’s ability to improvise. By surveying current ESSP users, we find that ESSP exercises its effect
-
An Integrated Randomized Pricing Strategy for Omni-Channel Retailing Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-08-03 Jianghua Wu; Chenchen Zhao; Xinghao Yan; Lifei Wang
Omni-channel supply chains provide customers with increased convenience to experience products and gather price information. Having more information under omni-channel retailing means customers can strategically choose where to purchase (which retail channel) and when to purchase (purchase now or later), which makes channel integration a challenge for omni-channel retailers. This paper focuses on the
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Vladimir Zwass
(2020). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 24, No. 2, pp. 157-158.
-
Reward versus Altruistic Motivations in Reward-Based Crowdfunding Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Sunghan Ryu; Jooyoung Park; Keongtae Kim; Young-Gul Kim
This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and with larger funding in the early stages. In contrast, reward motivations are associated with late and larger funding across stages. Furthermore
-
A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Moutaz Khouja; Xin Liu
Promotional events on e-commerce platforms (e.g., November 11 in China and Cyber Monday in the United States) have become very popular. Retailers joining these promotions sell their products on the e-commerce platform at a discount. We analyze a retailer’s decision to join the e-promotion of the platform versus offering a discount on its own. Given the platform’s discount factor and fees, we determine
-
Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Kai-Yu Wang; Wen-Hai Chih; Li-Chun Hsu
Based on the stimulus-organism-response model, this research proposes a model that illustrates the effect of perceived interactivity on brand community members’ attitudes toward the site and brand community relationships. This research recruited 425 Facebook Fan Page (FBFP) users for a survey study, and structural equation modeling was used to test the research hypotheses. The results show that perceived
-
Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Xujin Pu; Shuxing Sun; Jing Shao
We investigate a manufacturer’s three possible online strategies while the manufacturer also distributes its product through an independent retailer in a traditional channel. Under direct selling, the manufacturer sells its products to online consumers directly. Under reselling, the manufacturer sells its product through an e-tailer. Under agency selling, the manufacturer sells its products to consumers
-
Will You Ever Trust the Review Website Again? The Importance of Source Credibility Int. J. Electronic Commer. (IF 2.488) Pub Date : 2020-03-01 Jung-Kuei Hsieh; Yi-Jin Li
Online product reviews provide vital information to help customers with their purchase decisions. It is therefore critical for administrators of online review websites to ensure the credibility of their sites. Most studies have focused on customers’ perceptions of the source credibility of online review websites before the customers make a purchase. However, the studies have ignored the fact that purchase
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Vladimir Zwass
(2019). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 23, No. 4, pp. 451-452.
-
Users’ Psychological Perceptions of Information Sharing in the Context of Social Media: A Comprehensive Model Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Xiaolin Lin, Saonee Sarker, Mauricio Featherman
Internet users have been actively using social media to share various kinds of information online, offering opportunities for companies to gain valuable data from their customers. Although researchers have paid considerable attention to users’ information-sharing behavior, few studies have attempted to explore their psychological perceptions in decision-making about sharing information on social media
-
Impact of Free Contributions on Private Benefits in Online Healthcare Communities Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Min Zhang, Xitong Guo, Tianshi Wu
Online healthcare communities (OHCs) have become increasingly popular and now impact the way that doctors connect with patients. In the OHCs, many doctors have become multitype service providers. Considering that doctors’ contributions to online free services and the private benefits of online paid services are both important, it is vital for platforms to encourage doctors’ online participation. Yet
-
The Effects of Agency Selling on Reselling on Hybrid Retail Platforms Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Qi Li, Quansheng Wang, Peijian Song
Numerous online retail platforms have begun to operate in a hybrid mode, which blends the use of a traditional reselling mode (operated by the platform owner) and increasingly prevalent agency-selling mode (operated by the affiliated agency sellers) to leverage internal and external resources. Two types of sellers interact and cooperate to improve the competitiveness of the hybrid platform in the online
-
Polluted Online Reviews: The Effect of Air Pollution on Reviewer Behavior Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Jiaming Fang, Lixue Hu, Md Altab Hossin, Jingjing Yang, Yunfei Shao
Studying how weather conditions might relate to customer ratings and reviews represents a research lacuna, even though anecdotal evidence suggests that weather is likely to influence the reviewer behavior. Building on affect theories, the present research combines two complementary methodologies to investigate whether and how the levels of air quality influence customers’ online numeric ratings and
-
Consumer’s Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-09-19 Jieun Lee, Ilyoo B. Hong
Consumers’ trust in the source of an online review message is largely determined by the consumers’ trustworthiness beliefs about the source that can potentially influence their willingness to engage in a transaction. While extant research examined consumer trust in a message source (i.e., a reviewer), little attention has been paid to the role of trust transfer within the review platform in forming
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Vladimir Zwass
(2019). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 23, No. 3, pp. 295-296.
-
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Xi Hu, Xiayu Chen, Robert M. Davison
Social commerce (s-commerce)—the use of social media to support electronic commerce—has become pervasive. This paper aims to investigate an important type of consumer behaviour that could generate considerable economic value: impulsive purchase behaviour. Specifically, we focus on the role of peer influence. Social influence theory posits that the process via which peers change a consumer’s behaviour
-
Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Xiaolin Lin, Xuequn Wang, Nick Hajli
Consumers are relying increasingly on social commerce for making their purchase decisions, and e-vendors have great interests in applying social commerce features in the traditional e-commerce sites to increase sales. Although the importance of trust has been well recognized in the literature, the previous studies have mainly focused on trust in e-commerce sites and failed to incorporate its multidimensional
-
Talkographics: Measuring TV and Brand Audience Demographics and Interests from User-Generated Content Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Shawndra Hill, Adrian Benton, Umberto Panniello
A wide variety of consumer data are available, including data that consumers make available online to the public for free. Because online users talk a lot about TV shows and brands online, these messages can be used to measure TV and brand audiences and help marketers answer questions about who is talking, what they are saying, and where to find them. However, the demographics of online users typically
-
An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials? Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Yijiang Liu, Shengli Li
Offering promotional programs is a common strategy for firms to induce consumers to make purchases. This paper investigates promotional programs in the market of cloud computing. We identified the following two popular forms of promotional programs for cloud computing services in this paper: the coupon and the free trial promotional program. We first studied the cloud provider’s promotional strategies
-
Optimal Pricing of Virtual Goods with Conspicuous Features in a Freemium Model Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-07-14 Wei Geng, Zuguang Chen
In a freemium business model, the pricing of virtual goods with conspicuous features is a key challenge, because firms face a trade-off between increasing the total installed base and maintaining scarcity. In this study, we establish a model to facilitate this trade-off by considering a reference-based utility shift related to conspicuous consumption, and we offer the optimal pricing strategy for a
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Vladimir Zwass
(2019). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 23, No. 2, pp. 145-146.
-
Recommendation Mechanism for Patent Trading Empowered by Heterogeneous Information Networks Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Qi Wang, Wei Du, Jian Ma, Xiuwu Liao
The emerging patent trading platforms help to ease information asymmetry and trust issues during transaction, but a proactive recommendation mechanism that intelligently helps patent buyers identify relevant patents is still absent in the literature. This study proposes a recommendation mechanism for patent trading empowered by heterogeneous information networks (HIN) that integrates various patent
-
Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Ashish Kumar, Jari Salo, Hongxiu Li
Social commerce platforms have gained prominence in e-commerce, as social media has become an integral part of users’ online activities. Therefore, firms have been either developing or utilizing social commerce platforms to increase user engagement by adding social shopping facility onto their electronic commerce platforms. However, managing user engagement and user interaction becomes complex when
-
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Previous research has consistently found an effect of the valence (positive vs. negative) of electronic word of mouth in general and of word of mouth on a social networking site (sWOM) specifically on consumer responses. The current study investigates how interpersonal and person-to-site relational characteristics (homophily, tie strength, and source credibility) moderate this effect on consumer responses
-
Economic Success of Physicians in the Online Consultation Market: A Signaling Theory Perspective Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Jia Li, Jie Tang, Ling Jiang, David C. Yen, Xuan Liu
E-consultation is considerably significant in today’s highly competitive environment in reducing medical costs, improving operational efficiency and effectiveness, enhancing the equity of medical resources, and meeting customers’ satisfaction. However, the prosperity of e-consultation depends on doctors’ consistent participation and continued contribution. In addition, receiving a monetary return may
-
Effects of Brand Awareness and Social Norms on User-Perceived Cyber Privacy Risk Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-03-26 Edward Shih-Tse Wang
Although users are likely to seek external information sources regarding brand awareness and social norms to evaluate a cyber service, the effects of external information sources on privacy risk perceptions are unknown. This study examined how external information sources affect users’ perceptions of cyber privacy risk. Structural equation modeling was used to test the study hypotheses. The findings
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06
(2019). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 23, No. 1, pp. 1-8.
-
Finance Big Data: Management, Analysis, and Applications Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Yunchuan Sun, Yufeng Shi, Zhengjun Zhang
(2019). Finance Big Data: Management, Analysis, and Applications. International Journal of Electronic Commerce: Vol. 23, No. 1, pp. 9-11.
-
Forecasting Financial Markets Using High-Frequency Trading Data: Examination with Strongly Typed Genetic Programming Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Viktor Manahov, Hanxiong Zhang
Market regulators around the world are still debating whether high-frequency trading (HFT) plays a positive or negative role in market quality. We develop an artificial futures market populated with high-frequency traders (HFTs) and institutional traders using Strongly Typed Genetic Programming (STGP) trading algorithm. We simulate real-life futures trading at the millisecond time frame by applying
-
Virtual Standard Currency for Approximating Foreign Exchange Rates Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Hongxuan Huang, Zhengjun Zhang
In the global financial and business world, the wealth that an entity owns usually is composed of various assets or measured by different currencies, the value of which is dependent on the fluctuation of the foreign exchange rates. The analysis of dynamics associated with the foreign exchange rates is one of the important concerns to market strategists, financial planners, or risk managers such that a
-
Can Investors on P2P Lending Platforms Identify Default Risk? Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Rongcai Hu, Meng Liu, Pingping He, Yong Ma
Using data from Renrendai, one of the largest peer-to-peer (P2P) lending marketplaces in China, we found an asymmetric relationship between the borrowing rates and the default risks of borrowers; specifically, orders with the same interest rate may have different default risks. A counterintuitive result is that the higher a borrower’s income, the greater the default risk. Furthermore, it is found that
-
How Do the Global Stock Markets Influence One Another? Evidence from Finance Big Data and Granger Causality Directed Network Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Yong Tang, Jason Jie Xiong, Yong Luo, Yi-Cheng Zhang
The recent financial network analysis approach reveals that the topologies of financial markets have an important influence on market dynamics. However, the majority of existing Finance Big Data networks are built as undirected networks without information on the influence directions among prices. Rather than understanding the correlations, this research applies the Granger causality test to build
-
The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search Int. J. Electronic Commer. (IF 2.488) Pub Date : 2019-01-06 Erik Maier
During the product search phase in online retail, consumers typically review product overviews, where they must decide whether to further investigate a product from the assortment and which products to assess. These product overviews are in practice frequently inconsistent in their image characteristics, that is, in terms of their product background (on white background vs. with contextual background)
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Vladimir Zwass
(2018). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 22, No. 4, pp. 477-478.
-
What Influences Choice of Business-to-Business Connectivity Platforms? Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Esko Penttinen, Merja Halme, Kalle Lyytinen, Niko Myllynen
Business-to-Business platforms provide connectivity and data exchange services and compete in several dedicated services, such as electronic invoicing (e-invoicing). Thus far, little research has examined the factors that influence firms’ choice among competing platforms: Which platform features matter, and in what proportion in the decision maker’s choice? To address this gap, we conduct an empirical
-
Predicting Purchase Behavior of Website Audiences Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Saar Kagan, Ron Bekkerman
This paper proposes a methodological framework that extends the advantages of behavioral targeting while preserving the privacy of the individual. Instead of profiling individual users according to their general interests, we profile website audiences according to their online purchase behavior. This presents a trade-off between looser, aggregate audience profiling and deeper understanding of actual
-
Configuring Retail Fulfillment Processes for Omni-Channel Customer Steering Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Johannes Wollenburg, Andreas Holzapfel, Alexander Hübner, Heinrich Kuhn
The fulfillment of customer orders has gained a particularly important role within omni-channel retailing, as it requires significant effort to integrate logistics networks and product flows. Offering additional fulfillment options is costly but allows the enhancement of customer services via cross-channel substitutions and faster deliveries. Retailers are asking themselves how they can leverage these
-
Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Lin Chen, Guofang Nan, Minqiang Li
Traditionally, the online retailer has adopted the wholesale pricing model to work with heterogeneous manufacturers, that is, the retailer buys the products from the competitive manufacturers and then resells them to customers. Recently, the increasing prevalence of online retailing has given rise to a novel agency pricing model; that is, the manufacturers sell their products directly to customers
-
Myopic and Far-Sighted Pricing Strategies in a Duopoly Market with e-WOM Effect Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-09-17 Jianghua Wu, Qiuai Huang
This study focuses on how product substitutability, electronic word-of-mouth (e-WOM), and market size affect equilibrium myopic and far-sighted pricing strategies in a two-period duopoly market. The selling process of each firm consists of two periods. First-period sales influence second-period demand; thus, a firm must be myopic or far-sighted when making pricing decisions. This study derives and
-
Editor’s Introduction Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-06-08 Vladimir Zwass
(2018). Editor’s Introduction. International Journal of Electronic Commerce: Vol. 22, No. 3, pp. 323-324.
-
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-06-08 Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin
Despite the importance and the growing use of avatars in online and offline advertising, investigations on the effectiveness of avatar-based advertising remains scant. This article attempts to narrow this gap by examining several factors that influence consumers’ evaluations of human-like avatar-based ads. Based on mental schema theory, the authors theorize that avatars elicit categorization tension
-
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-06-08 Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang, Xueming Luo
Advancements in Internet technologies have enabled firms to engage in contextual competitive targeting (CCT); that is, the targeted online advertising practice of contextually identifying and poaching prospective customers of competitors. On the basis of two field quasi-experiment studies conducted with Google’s AdSense contextual targeting platform, this article shows that compared to generate targeting
-
Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products Int. J. Electronic Commer. (IF 2.488) Pub Date : 2018-06-08 Jörg Heinze, Christian Matt
Mobile commerce still experiences high drop-out rates throughout the sales process. This is especially evident for complex products such as insurance, which consumers often initially explore online but complete the purchase offline to enjoy direct human assistance, helping them to better understand the product and reduce associated risks. To facilitate complex product purchases online, this article