With this interpretive study, we sought to understand how weaving as an activity contributed to constructing women handloom weavers’ cultural identity in the region of Ri-Bhoi, a district in Meghalaya, India, by exploring weavers’ experiences through changing tides of modernization in the handloom industry of the region. We adopted a lens of symbolic interaction to consider the ways in which interactions

Bio ethylene propylene diene monomer (EPDM) produced with sugarcane-derived ethylene is an eco-friendly alternative material that can perform similarly to an oil-based synthetic rubber while reducing dependence on fossil resources. In this study, bio-EPDM/tungsten oxide nanocomposite was prepared to improve thermal insulation properties of bio-EPDM foam for application in highly functional eco-friendly

The aim of this study is to investigate the efficacy of persimmon (Diospyros kaki L.) peel extract as a reductant for indigo dyeing. Dried persimmon peel was water extracted and its sugar contents and functionalities were determined. Its reducing power was studied in terms of redox potential of the indigo bath and color strength (K/S value) of the ramie fabrics dyed in the indigo reduction bath. Total

The wearing of ballistic helmets commonly coordinated with a night vision device (NVD) often imposes a load to the neck of a soldier. A lighter ballistic helmet promises comfort and enhanced combat performance, but technological developments have not provided a complete solution satisfying all the requirements, including cost. Moreover, the change in munition has led to increasing demand for the attachment

Myanmar, once known as Burma, has a substantial history in the textiles and apparel industry. In the past, the nation’s contribution to the industry was small compared to that of other Asian nations. However, Myanmar’s global trade in textiles and apparel products has increased dramatically after the European Union suspended its sanctions in 2013 and after the United States issued a waiver and general

This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising. Based on the social identity theory, this study posits that implicit (vs. explicit) drag queen-themed imagery and consumers holding high tolerance as an in-group

The apparel industry is replete with assumptions regarding the body-garment relationship. Traditional anthropometry focuses on linear body measurements, which are inadequate to describe and classify the human body-form for apparel pattern development. To enable the development of a body-form based block system, this case study explored the body-garment relationship for a sheath dress to determine if

An amendment to this paper has been published and can be accessed via the original article.

Women prefer to wear a sports bra not only for exercising, but also during resting and daily activities, highlighting deficiencies in current sports bra designs. The purpose of this study was to design, develop, and evaluate a sports bra that offers responsive behavior, in terms of breast support and comfort, both during rest and running conditions. A biomimetic design framework guided the conceptual

Smart clothing is believed to have an enormous growth potential, but at present, it is not so attractive in terms of sales. This study identified various obstacles affecting consumers’ interest in smart clothing. Interviews were conducted with consumers who are resistant to innovation, those who would continue to use their phones and wearable devices of which safety and functionality have already been

This study investigated the body image experiences unique to collegiate female athletes in relation to their apparel wear. Female athletes (n = 36) participated in interview sessions, 3D body scanning, and photography of garment fit, and the Multidimensional Body-Self Relations Questionnaire (MBSRQ). Through Qualtrics, the MBSRQ was distributed to female college students nationwide, to obtain a larger

This study investigated how corporate sustainability performance can be attained through the interface of corporate ethical values and leader-member exchange, and how employees’ positive and negative behaviors can influence these relationships. A total of 310 data sets were collected and used to test our hypotheses. To assess the factorability of the variables, exploratory factor analysis was conducted

This article departs from the century-long understanding that fashion connects ‘life and art’, an understanding once advocated by Hans Siemsen in his avantgarde journal Zeit-Echo, to discuss how the museum constitutes an important space, or arena, where this connection is taking place. The museum as we know it is a space dedicated to displaying objects of art—and to some degree, of everyday life objects—and

Humans wear products and use tools that interface with their hands to provide abrasion resistance, impact protection, grip, thermal comfort, and detailed maneuvers. The skills needed to design new and innovative products for the hand are multi-faceted. Academic programs in the US typically focus on soft goods (textile and apparel) or hard goods (industrial and product design/engineering) based design

This study investigated the effects of weight increase of firefighters’ boots on physiological and psychological strain. Seven young males (70.9 ± 4.8 kg in body mass, BM) participated in the following four boot conditions while wearing standard firefighting personal protective equipment: 3.2, 3.9, 4.6, and 5.3 kg (4.5, 5.5, 6.5, and 7.5%BM). The results showed that the four boot conditions resulted

The wearable acceptability range (WEAR) Scale has been a useful tool used in consumer behaviour and product development research to better identify the social acceptance of wearable devices. In this study, we aimed to introduce an extended WEAR Scale to the apparel field by (a) refining existing measurement items and (b) validating this scale for use with smart apparel. Using a quantitative research

Despite the importance of the baby boomer generation, there is relatively scarce research focused on that consumer group. Based on the framework of product experience, this study explores the experiences of older baby boomers associated with consumer-clothing attachment. The interpretive approach utilized in-depth interviews with 18 older baby boomers born between 1946 and 1955 to enquire about their

The textile sector is one of the most representative of Spanish industry, contributing to the wealth of the country with close to 10% of the business fabric in Spain. However, in spite of this daily consumption little is known about the guarantees of traceability clothes labelling must inform about. The purpose of this study is to present a work of analysis of the compliance with the content of the

This study investigated how various dimensions of body dissatisfaction of men in Generation Y (i.e., body dissatisfaction-weight, body dissatisfaction-muscles, and body dissatisfaction-height) influenced their clothing related behavioral responses, including clothing image avoidance and clothing purchase behavior. Self-esteem was included as a predictor variable for the three dimensions of body dissatisfaction

This study collected fundamental data on the current status of construction workers’ clothes in South Korea, and categorized it based on construction site environment and job position. The study was conducted via a survey of 102 construction workers comprising both managers and laborers. In addition, a detailed interview-based questionnaire was used to ask three workers at the construction site to

The aim of the present study was to evaluate how the business-to-business (B2B) networks in the Japanese textile and apparel industry changed between 2005 and 2010 using data on 200 companies. Network analysis was used to study the properties of the B2B networks, and how their structures changed was characterized using the USD/JPY exchange rate. The network analysis revealed power-law properties of

Conveyor fused deposition modelling (CFDM) 3D printing of graphene (GR)/polylactic acid (PLA) composite filament offers a unique capability to manufacture tailorable honeycomb structures which can be designed and optimized for specific applications. Among the various filaments that can be used for 3D printing, PLA, carbon black (CB)/PLA, and GR/PLA filaments were collected and then examined by differential

This study aims to present a comprehensive model that effectively explains dissatisfaction, complaint behavior, and revisiting intentions of hair service consumers through an empirical analysis. In order to empirically verify the conceptual model, a questionnaire was developed based on previous studies and responses that were collected through an online survey agency. Subjects were Korean female consumers

Many luxury firms have successfully adopted online sales and online sales growth has outperformed offline sales growth. As online luxury sales continue to grow, service expectations in digital and instore channels are also expected to grow. To add to the research literature, the top performing 46 luxury apparel and accessories websites identified in the Luxury e-Commerce Report from Internet Retailer

The objectives of this study are to identify the principal components that represent distinctive shapes from the silhouette and profile views of the lower body shapes of abdominal obese Korean men and to categorize their body types. Using 3D scans of 625 men aged 35–64 in the 6th SizeKorea dataset, 173 scans (27.7%) of men in ‘abdominal obese’ category (BMI value of 25, waist girth to height ratio

We asked when and how mobile phones are represented in Vogue (US) and L’Officiel (FR) between 1993 and 2017, and in what sense their presence in such magazines can be understood as making them into fashion items. The question is warranted since these magazines act as critical gatekeepers to fashion, at the same time as it has been argued that the latter is spreading its influence from clothes to other

Today, fashionable menswear is appropriating traditionally feminine design elements on an unparalleled international scale. This phenomenon should not be interpreted purely as a subversive gender issue, but should also be viewed as an expression of personal style and taste. In order to properly describe this phenomenon, the term ‘crosssexual’ must be introduced to English fashion vocabulary. This paper

Bridelia ferruginea B dye was extracted from the bark of the tree using aqueous extraction method. Extracted dye was used to dye cellulosic (cotton) fabric in presence of 5% calcium chloride (CaCl2) or 5% alum (KAl(SO4)2·12H2O) of weight of fabric (o.w.f) as mordant. Fabric dyed without mordant was lighter in hue than metal ion mordanted dyed fabrics. The fabrics dyed in presence of calcium chloride

The purpose of this study is to compare and analyze physical properties of different fluorescent fabrics and retroreflective materials to determine their compliance to international standard for high-visibility warning clothing. Four fluorescent fabrics were selected for the study: a PET 71%/Cotton 23%/PU 6% fabric used in public road cleaner uniforms in Korea (S1), an ISO-compliant Japan-made PET

The number of single consumers in Korea has recently undergone a rapid increase, making this demographic a major consumer market. Through this study, we attempt to better understand this group by focusing on single consumers’ decision-making and the factors influencing their fashion purchases. To this end, we investigate the relationships between feelings of self-consciousness, information search tendencies

International virtual human body (VHB) standards from the International Organization for Standardization (ISO) specifically used in virtual garment systems in the apparel field, as suggested in ISO/TC 133/WG 2 (Working group 2), contain fundamental content regarding definitions of terms, attributes of composition, and the expression and alteration of VHBs. As the first attempt in the series of international

Current methodologies for evaluation of antibacterial properties of traditional textiles are not applicable to foil-backed, poorly-absorbent electrospun nanofiber materials, since existing test methods require absorbent fabrics. Since electrospun nanofibers are adhered to the foil backing only by electrostatic interactions, methods used to evaluate antibacterial properties of surfaces cannot be used

Given that numerous fashion brands constantly struggle to survive, it is important to learn how consumers evaluate and change their attitudes toward the downward extensions of mass-production fashion businesses, particularly those that originate in Hong Kong. Through capitalizing on the parent brand’s equity earned through enhancing consumer preferences and building loyalty, companies’ brand extension

The purpose of this study was to develop a shoe sizing system for elderly men in Korea based on previous studies which analyzed aspects and shapes of the sole of those who aged 60 years or more. The sizing system creation process included natural log-transformation, principle component analysis, multivariate linear regression, size range determination, and measurements calculation. Measurement interval

In this study, the effect of 10,12-pentacosadiynoic acid (PCDA) on the fabrication of PDA/PU nanofibers was examined. The PDA/PU nanofibers were prepared by electrospinning PU and PCDA at different mixing ratios, followed by photopolymerization. The viscosity and conductivity of the spinning solution and the morphology of the fabricated nanofibers were analyzed. We also examined the chemical structure

Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environmental apparel knowledge, environmental beliefs, and personal values on consumers’ intention to purchase transformable

The purpose of this study is to propose the most suitable sewing method to produce wetsuits using neoprene fabric. To construct a sewing method sample using neoprene fabric, the samples were prepared using two thicknesses (1.5 t and 3 t) of neoprene fabric. Sewing techniques comprised 10 different methods. The respective seam strengths (KSK 0530) and water resistance (KSK ISO 811) of each sample were

The use of the three-dimensional (3D) printing technique is gaining popularity due to its ability to produce products with minimum waste. 3D printing can be used to add polymers onto woven fabrics to produce novel structures. This research work concentrated on the study of the fabric properties affecting the adhesion of Polylactic Acid (PLA) polymer onto selected fabrics. Different fabrics made from

The purpose of this study is to propose the necessary design framework to assess sportswear attributes in terms of comfort and enhanced performance for wheelchair users. The design framework, which is to integrate CCM (Clothing Comfort Model) into MCSN (Model for Clothing for Special Needs), determines the physical nature of personal characteristics to evaluate clothing comfort needs for wheelchair

Bio-EPDM, produced from sugarcane-derived ethylene, is an eco-friendly alternative material that can solve environmental pollution problems while showing performances similar to neoprene, a petroleum-based synthetic rubber. In this study, the optimum foaming conditions were determined for maximizing the properties of bio-EPDM foam for application in highly functional environment-friendly diving wetsuits

This study aimed to determine the differences in the EMG of thigh among film-welded compression suits (WCS), film-free compression suit (CS) and a loose sportswear during knee joint exercise. To differentiate the effect of clothing variable accurately, two types of compression suits were made elaborately using the same material and 3D pattern. Difference in two compression suits is only whether film

The impact of gender is critical in consumer behavior; however, gender differences have been overlooked in consumer studies. The purpose of this study is to examine how behavior-inducing psychogenic needs (i.e., need for uniqueness, self-promotion, and social identity) influence the way individuals perceive apparel customization, leading to buying intention of customized apparel products. Further,

Conspicuity enhancing trims on turnout gear promote firefighters’ abilities to (1) reduce the possibility of struck-by accidents, (2) be located and recognized by others, and (3) coordinate their work with colleagues. Firefighting personal protective equipment (PPE) ensemble standards specify technical requirements for new visibility materials. A better understanding of the relation between laboratory

Fashion adopts numerous creative ideas and the designers source them. Architecture is also not left out from the eye of designers. Fashion designers used to take their inspiration from architectural buildings normally to create new clothing silhouettes. But what is important to understand here is the nature of relationship between these two disciplines which made them to do so. Keeping this fact in

Within the moral responsibility theory of corporate sustainability (MRCS) framework (Ha-Brookshire in J Bus Ethics, 2015. https://doi.org/10.1007/s10551-015-2847-2 ), the study examined 86 sustainability reports from top performing textile and apparel companies in China to explore their perceptions and sustainability capability implications. Content analysis of their sustainability reports was conducted

In the original publication of this article (Choo 2019), the author would like to add the omitted research to the list of this special collection, “collaborating with technology to sell fashion.”

The purpose of this study is to examine the effect of social connectedness on social media users’ attitudes and intentions towards adopting social commerce in the technology acceptance model (TAM). Data collected from young adult social media users (n = 446) in the US support the proposed model. A structural equation model shows that social connectedness positively influences social media users’ perceptions

This study investigated the causal–effect relationships among moral philosophy, moral intensity, and purchase behavior toward environmentally sustainable textile and apparel products. A research model incorporating two dimensions of moral philosophy (i.e., idealism and relativism), five dimensions of moral intensity (i.e., magnitude, probability, temporal immediacy, proximity, and social consensus)

The purpose of this study is to provide a quantitative reference required for the decision of ease allowance to draft men’s formal jacket patterns by quantifying the customers’ actual tendency regarding the preferred fit. The ease allowances of 62 male customers were investigated through the sensory evaluations, once in the initial fitting jackets which were designed using the graded sizing chart of

This study identifies tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet innovativeness, interest in online co-design involvement, and brand commitment. A survey was conducted with tween-aged girls in the Midwest region of the U.S

The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and

Fabric sensory properties are complex concepts which include dimensional changes at small forces such as tensile, shear, compression and bending, surface properties (friction and roughness) plus surface coolness or warmness. The aim of this study was to investigating the effect of weft yarn twist level on sensorial comfort of 100% woven cotton fabrics. Five cotton fabrics were woven with incremental

In the last several years, the world has witnessed tremendous changes in selling goods and services. The fashionable goods and services including clothing and accessories, from non-branded street items to high-fashion luxuries, are the first-tier category that retailers utilize to test new and risky technologies in delivering values and products to their consumers. This special collection aims to advance

Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect on to the endorsed brand. Applying the S-O-R model and the balance theory, the purpose of this study is to investigate the effects of celebrity-brand

This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of virtual mediums, this study proposes experiential value as the second mediator that can lead to successful consumer experiences

Rapid growth of online media markets among world populations led to attempts by companies to exploit mobile services as part of business planning practices. Relatedly, this study examines adoption of paid mobile media service (i.e., Amazon Prime Video) as a source of new information and communication technology with online-offline integrated mobile services. The study’s main objective is to identify

This study explored the costume evolution of the Star Wars film characters Padme Amidala and Leia Organa as romantic relationships were introduced and progressed and how this impacted their positions of power. The study aimed to investigate how female characters have their position of power minimized through the use of costume as their involvement in romantic relationships evolves throughout the films

Recently, general people posting vlog on newly shopped fashion and cosmetics items are gaining popularity, and it is growing more common to get consumer reviews or opinion through vlogs. In this paper, we examine the effect of vloggers’ attributes (i.e., attractiveness, expertise, trustworthiness) depending on the types that the vlogs expose certain products in videos. Also we find out how emotional

In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may

3D printing technology has been developing rapidly and is now widely used in various fields. However, the utilization of this technology in fashion products has been relatively slow. Therefore, in this study, we attempt to determine the limitations of the 3D printed clothing production process and suggest complementary measures to offset those limitations. To attain these goals, we created actual clothes