With an increase in automation, fashion retailers started to offer a self-checkout option in their stores to meet diverse consumers’ demand. Self-checkout technology has great potential to enhance the shopping experience of millennials, who increasingly dominate the market with increasing buying power, placing convenience as their top priority in the shopping process. However, despite the potential

This study examines Muslim women’s purchasing behaviors toward modest activewear in the United States and tests the underlying mechanism of intent to purchase activewear, based on the theory of planned behavior (TPB). A sample of veiled Muslim women (N = 328) participated in this study. Results from structural equation modeling revealed that perceived aesthetic attributes and compatibility with regard

The present study focused on the sexy-clothing behavior of high school girls. Specifically, we examined whether high school girls wear sexy clothes to express their actual sexual self-concepts and achieve their ideal sexual self-concepts and whether parents and popular girls influence those behaviors. The results, obtained by applying structural equation modeling to analyze the data collected from

We explored the topical trends of the International Textile and Apparel Association professionals’ Design Abstract Proceedings (DAP) and how apparel design scholarship has been cited in the discipline for the past two decades. Using a content analysis, three research objectives were as follows: to examine (a) designer-identified keywords trends of the DAP, (b) to examine DAP directly cited in scholarly