Abstract Biodiversity and nature conservation have become prominent issues in the political agenda, at both local and global level, and in this regard the importance of considering people lifestyles, habits and behaviours has received increasing attention. The present study verified an extended version of the Value-Belief-Norm (VBN) theory (Stern et al., 1999) in the prediction of action for biodiversity and nature conservation. Here we found that the VBN sequential path (including biospheric values, general pro-environmental beliefs, awareness of consequences of action, ascription of responsibility for action, and moral norm), integrated by perceived behavioural control and social norms, predict action for nature and biodiversity. Participants (N = 183), recruited in seven European countries, had performed outstanding actions either in nature-related issues or in other areas (or were just involved in some biodiversity/nature relevant actions). They filled in an online questionnaire measuring the examined constructs. Results confirmed the paths predicted by the VBN. In particular, moral norm and biospheric values, as well as perceived behavioural control, showed a direct impact on action for nature/biodiversity. On the other hand, social norms (notably, injunctive norm) showed only an indirect influence on action, via other dimensions. These outcomes suggest that communication and educational agencies should promote the dissemination of biospheric values in the community, in order to trigger the moral obligation of doing something relevant for nature and biodiversity conservation. A major implication is that by increasing the proportion of people acting in a committed way for biodiversity conservation should then provide a social cue for the ones not yet acting.

中文翻译：

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扩展的价值-信念-规范理论预测了欧洲为自然和生物多样性采取的行动

摘要 生物多样性和自然保护已成为地方和全球政治议程中的突出问题，在这方面考虑人们的生活方式、习惯和行为的重要性越来越受到重视。本研究验证了价值-信念-范数 (VBN) 理论（Stern 等人，1999 年）在预测生物多样性和自然保护行动方面的扩展版本。在这里，我们发现 VBN 顺序路径（包括生物圈价值观、一般亲环境信念、行动后果意识、行动责任归属和道德规范），通过感知行为控制和社会规范整合，预测自然和生物多样性。参与者 (N = 183)，在七个欧洲国家招募，在与自然相关的问题或其他领域采取了杰出的行动（或刚刚参与了一些生物多样性/自然相关的行动）。他们填写了一份在线问卷，测量所检查的结构。结果证实了 VBN 预测的路径。特别是，道德规范和生物圈价值观，以及感知到的行为控制，对自然/生物多样性的行动有直接影响。另一方面，社会规范（特别是禁令规范）仅通过其他维度显示出对行动的间接影响。这些结果表明，传播和教育机构应该促进生物圈价值观在社区中的传播，以激发为自然和生物多样性保护做一些相关事情的道德义务。