Inclusive Business (IB) is increasingly popular as a way to address the sustainable development goals (SDG) by including the poor in business. While the IB model is commonly believed capable of making a real impact on poverty reduction, it is not without critique. With the empirical evidence still largely lacking, and with continued power imbalances and knowledge disparity among actors, the question of how much IB as a top-down business-led approach can push towards the SDG agenda remains unanswered. New inclusive business models need to be developed, based on inclusive decision-making throughout the value chain. Here, we show the untapped potential of serious gaming, that is, games for serious purposes rather than entertainment, as a ‘truly’ inclusive approach to facilitate IB.

包容性商业（IB）通过使穷人参与商业活动来实现可持续发展目标（SDG）的方式越来越受欢迎。人们普遍认为，IB模型能够对减贫产生真正的影响，但并非没有批评。由于仍然缺乏经验证据，并且参与者之间仍然存在权力不平衡和知识差距，因此，作为一个自上而下的企业主导方法，IB可以推动实现SDG议程的问题仍未得到解答。基于整个价值链中的包容性决策，需要开发新的包容性业务模型。在这里，我们展示了严肃游戏的未开发潜力，即，出于严肃目的而不是娱乐目的的游戏，是促进IB的“真正”包容性方法。