Abstract Healthy eating strategies can be based on approach (foods one should eat) or avoidance (foods one should not eat). The current research examines whether weight status moderates the effectiveness of approach and avoidance strategies in goal pursuit. Across three studies, using an ideal weight goal context, I show that approach strategies motivate goal-consistent behaviors among people with poor weight status by increasing the perceived attainability of the goal. Avoidance strategies are more motivating among people with good weight status because they decrease the perceived progress toward the goal, which increases the perceived need for additional effort in the form of goal-consistent behaviors to ensure timely attainment.

中文翻译：

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追求健康目标的方法和避免策略：体重状态的调节作用

摘要 健康饮食策略可以基于方法（应该吃的食物）或避免（不应该吃的食物）。目前的研究调查了体重状态是否会影响目标追求中接近和回避策略的有效性。在三项研究中，使用理想的体重目标背景，我表明方法策略通过增加目标的可实现性来激发体重状况不佳的人的目标一致行为。回避策略在体重状况良好的人中更具激励作用，因为它们减少了实现目标的感知进展，这增加了以目标一致行为的形式进行额外努力以确保及时实现的感知需求。