In urbanized societies that are increasingly disconnected from nature, communicating ecological and species awareness is crucial to revert the global environmental crisis. However, our understanding of the effectiveness of this process is limited. We present a framework for describing how such awareness may be transferred and test it on the popular BBC show Planet Earth 2 by analyzing Twitter and Wikipedia big data activity. Despite lacking explicit conservation themes, this show generated species awareness, stimulating audience engagement for information at magnitudes comparable to those achieved by other conservation‐focused campaigns. Results suggest that natural history films can provide vicarious connections to nature and can generate durable shifts in audience awareness beyond the broadcast of the show—key factors for changing environmental attitudes. More broadly, this study underscores how open‐source big data analysis can inform effective dissemination of ecological awareness and provides a framework for future research for investigating behavioral change.

中文翻译：

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自然史电影提高了物种意识—大数据方法

在与自然越来越疏远的城市化社会中，传达生态和物种意识对于扭转全球环境危机至关重要。但是，我们对这一过程的有效性的理解是有限的。我们提供了一个框架，用于描述如何转移这种意识，并通过分析Twitter和Wikipedia的大数据活动，在热门的BBC节目《 Planet Earth 2》中对其进行测试。尽管缺乏明确的保护主题，但该节目仍引起了物种意识，刺激了观众对信息的参与，其程度可与其他以保护为重点的运动所达到的程度相提并论。结果表明，自然历史电影可以提供与自然的替代联系，并且可以使观众的意识发生持久的转变，而不是放映这是改变环境态度的关键因素。更广泛地说，本研究强调了开源大数据分析如何能够有效传播生态意识，并为调查行为变化的未来研究提供了框架。