Conservationists are increasingly interested in changing human behaviour. One understudied aspect of such interventions is information flow. Different patterns of interpersonal communication and social structures within communities influence the adoption of behavioural changes through social influence and social reinforcement. Understanding the structure of information flow in a group, using tools such as social network analysis, can therefore offer important insights for interventions. For example, communications may be targeted to highly connected opinion leaders to leverage their influence, or communication may be facilitated between distinct subgroups to promote peer learning. Incorporating these approaches into conservation interventions can promote more effective behaviour change. This review introduces conservation researchers and practitioners to key concepts underpinning information flows for interventions targeting networks of individuals.

中文翻译：

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通过了解信息流来改善环境干预。

环保主义者对改变人类行为越来越感兴趣。此类干预措施的一个未被研究的方面是信息流。社区内人际交往和社会结构的不同模式通过社会影响力和社会强化影响行为改变的采用。因此，使用诸如社交网络分析之类的工具来了解群体中信息流的结构可以为干预提供重要的见解。例如，交流可以针对高度联系的舆论领袖，以发挥他们的影响力，或者可以促进不同小组之间的交流，以促进同伴学习。将这些方法纳入保护干预措施可以促进更有效的行为改变。