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From bystanders to actioners: A tri-theoretical exploration of residents’ roles in tourist PEBs
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2023-03-30 , DOI: 10.1016/j.jdmm.2023.100778
Aijing Liu, Emily Ma, Wenzhong Wei, Hailin Qu

Using a mixed-methods sequential explanatory design supported by quantitative and qualitative evidence, this study explored how local residents can trigger tourists' pro-environmental behaviors (PEBs) from three theoretical perspectives: social learning, norm activation, and reference group theories. Our findings suggested that residents' PEBs trigger tourists' PEBs by serving as reference groups for tourists' personal norms, helping tourists become aware of environmental consequences, and making tourists learn that they have a role to play in protecting destinations. Tourists may bring this influence back home, turning them from bystanders into regular actioners of PEBs. The study makes important contributions to Norm Activation Theory, Social Learning Theory, and the reference group literature by integrating three theoretical perspectives. It highlights the important roles destination residents can play in influencing and transforming tourists’ PEBs and thus has important implications for local government authorities and destination management companies and professionals.



中文翻译:

从旁观者到行动者:居民在旅游 PEB 中角色的三重理论探索

本研究采用定量和定性证据支持的混合方法序贯解释设计,从社会学习、规范激活和参考群体理论三个理论角度探讨了当地居民如何触发游客的亲环境行为 (PEB)。我们的研究结果表明,居民的 PEB 通过充当游客个人规范的参考群体,帮助游客意识到环境后果,并让游客了解他们可以在保护目的地方面发挥作用,从而触发游客的 PEB。游客可能会将这种影响带回家,将他们从旁观者变成 PEB 的常规行动者。该研究对规范激活理论、社会学习理论、和参考组文献通过整合三个理论视角。它强调了目的地居民在影响和改变游客的 PEB 方面可以发挥的重要作用,因此对地方政府当局、目的地管理公司和专业人士具有重要意义。

更新日期:2023-03-30
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