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Cruise revenue management: cross-discipline literature review and development of an integrated cruise revenue management framework
International Journal of Contemporary Hospitality Management ( IF 11.1 ) Pub Date : 2023-03-15 , DOI: 10.1108/ijchm-07-2022-0838
Angela Mai Chi Chu , Cathy Hsu

Purpose

This study aims to adopt a holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served as a blueprint for future cruise studies and practices.

Design/methodology/approach

A multi-stage approach was adopted, including a systematic literature review, two-waves of interviews with 26 cruise industry practitioners and the development of a holistic RM framework.

Findings

This study clarifies cruise RM functions across product planning, delivery stages and identifies ticket and onboard RM components. These are incorporated into the integrated framework, with weather and itinerary/ route attractiveness as additional considerations. Interviews revealed that there is no difference in the RM cycle before and during the COVID-19 pandemic, although strategies and tactics may vary in response to the market situation.

Research limitations/implications

Suggestions are made regarding product and service bundling and ways for ticket and onboard revenue teams to work together to optimize total revenue. Future research directions are also provided under the categories of RM applications and concepts, ticket core activities, onboard core activities and overall issues.

Originality/value

To the best of the authors’ knowledge, this is the first paper to conduct a cross-disciplinary systematic literature review of cruise RM without imposing publication dates or specific databases and the first to develop an integrated cruise “total” RM framework that includes ticket and onboard revenues.



中文翻译:

邮轮收入管理:跨学科文献综述和综合邮轮收入管理框架的开发

目的

本研究旨在通过跨学科文献综述和从业者访谈,采用整体方法来了解涵盖门票和船上收入的邮轮收入管理 (RM) 实践。开发了综合邮轮 RM 框架,并作为未来邮轮研究和实践的蓝图。

设计/方法论/途径

采用了多阶段方法,包括系统的文献综述、对 26 名邮轮行业从业者的两轮访谈以及整体 RM 框架的开发。

发现

这项研究阐明了游轮 RM 在产品规划、交付阶段的功能,并确定了票务和船上 RM 组件。这些都被纳入综合框架中,天气和行程/路线的吸引力作为额外的考虑因素。采访显示,尽管策略和策略可能会因应市场情况而有所不同,但在COVID-19大流行之前和期间,RM周期没有差异。

研究局限性/影响

就产品和服务捆绑以及机票和机上收入团队合作优化总收入的方式提出了建议。还按照 RM 应用和概念、票务核心活动、机上核心活动和总体问题等类别提供了未来的研究方向。

原创性/价值

据作者所知,这是第一篇在不强加出版日期或特定数据库的情况下对邮轮 RM 进行跨学科系统文献综述的论文,也是第一篇开发综合邮轮“总体”RM 框架的论文,其中包括机票和船上收入。

更新日期:2023-03-15
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