COVID-19 has negatively affected the travel and tourism industry and may continue to do so in the future. Therefore, hospitality businesses need to pay attention to consumer reactions, concerns, and motives for travelling in this era. This study leverages the stimulus-organism-behaviour-consequence (SOBC) model to examine psychological factors that influence Japanese travellers' intention to travel and willingness to pay premiums for safe travel by analysing data from 790 respondents. The findings of the study reveal that extraversion positively associates with introjected motivation and negatively with amotivation. Neuroticism personality type positively associates with amotivation and negatively associates with introjected motivation. Introjected motivation positively associates with perception of safe travel during COVID-19, whereas amotivation has a non-significant association with perception of safe travel during COVID-19. Perception of safe travel positively associates with intention to travel and willingness to pay premiums for safe travel. Finally, intention to travel has no effect on willingness to pay premiums for safe travel. These findings provide valuable theoretical and managerial implications.

COVID-19 对旅行和旅游业产生了负面影响，并可能在未来继续影响。因此，酒店业需要关注消费者在这个时代的反应、担忧和旅行动机。本研究利用刺激-有机体-行为-后果 (SOBC) 模型通过分析来自 790 名受访者的数据来检验影响日本旅行者旅行意向和愿意为安全旅行支付保险费的心理因素。研究结果表明，外向性与内射动机呈正相关，而与无动机呈负相关。神经质人格类型与无动机正相关，与内摄动机负相关。内射动机与 COVID-19 期间的安全旅行感知正相关，而动机与 COVID-19 期间的安全旅行感知没有显着关联。安全旅行的感知与旅行意愿和为安全旅行支付保险费的意愿呈正相关。最后，出行意愿对为安全出行支付保费的意愿没有影响。这些发现提供了有价值的理论和管理启示。