Intra-industry alliance networks provide a firm with both collaborative opportunities and competitive challenges. When forming alliance networks within a particular industry, firms need to consider to which extent they compete in the same markets with their alliance network partners, who are also their industry peers. However, previous literature has not exhaustively addressed the antecedents of a firm's competitive behavior with their alliance network peers – i.e., a phenomenon we label ego-network competitiveness. This study draws on extensive panel data from the top global pharmaceuticals to examine this question. Combining behavioral and network perspectives, we test two competing hypotheses on how ego-network competitiveness varies relative to performance feedback and whether structural prominence moderates this relationship. Our results show that performance above and below aspirations increases ego-network competitiveness through high-intensity responses (i.e., problemistic and slack search). We also find that performance above aspirations increases ego-network competitiveness for firms with high structural prominence.

产业内联盟网络为公司提供了合作机会和竞争挑战。当在特定行业内形成联盟网络时，企业需要考虑他们在同一市场中与联盟网络合作伙伴（也是他们的行业同行）竞争的程度。然而，以前的文献并没有详尽地说明公司与其联盟网络同行的竞争行为的前因——即我们称之为自我网络竞争力的现象。本研究利用来自全球顶级制药公司的大量面板数据来检验这个问题。结合行为和网络的观点，我们测试了两个相互竞争的假设，即自我网络竞争力如何相对于绩效反馈而变化，以及结构突出是否调节这种关系。我们的结果表明，通过高强度反应（即问题性和松弛搜索），高于和低于愿望的表现会增加自我网络的竞争力。我们还发现，高于愿望的绩效会增加结构突出的公司的自我网络竞争力。