The purpose of this paper is to examine how hotel marketing consortia (HMC) manage cooperation among their members. This research aims to uncover processes of HMC networking. To achieve the research goals, an exploratory interview was addressed. After this, a questionnaire was applied to four- and five-star hotel managers in Portugal. Data was subsequently analysed for social network analysis. The results show that direct contact among HMC members occurs annually, during specific events. In consortia, cooperative behaviour relates to sharing experiences and market trends among members are similar in national and international consortia. The original contribution of the study is twofold: firstly, by identifying cooperative behaviours in HMC, and secondly, by focusing on the role of HMC in networking as an important business model in the hotel sector. Results will contribute to an understanding of the management perspective on HMC, which could be useful for assisting managers' decisions and strategies.

本文的目的是研究酒店营销联盟 (HMC) 如何管理其成员之间的合作。这项研究旨在揭示 HMC 网络的过程。为了实现研究目标，进行了探索性访谈。之后，对葡萄牙的四星级和五星级酒店经理进行了问卷调查。随后分析数据以进行社交网络分析。结果表明，HMC 成员之间的直接接触每年都会在特定事件期间发生。在财团中，合作行为与成员之间的经验分享和市场趋势在国内和国际财团中是相似的。该研究的原始贡献是双重的：首先，通过识别 HMC 中的合作行为，其次，通过关注 HMC 在网络中的作用，作为酒店业的重要商业模式。结果将有助于理解管理人员对 HMC 的看法，这可能有助于协助管理人员的决策和战略。