Behaving prosocially can increase well-being among both those performing a prosocial act and those receiving it, and yet people may experience some reluctance to engage in direct prosocial actions....

中文翻译：

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亲社会悖论：错误校准的社会认知如何对亲社会行动造成错位的障碍

亲社会行为可以增加那些进行亲社会行为的人和接受亲社会行为的人的幸福感，但人们可能会不愿意参与直接的亲社会行为……