This study examined the interaction and composition of destination iconic images in DMO-produced destination promotion videos to assess the dynamic construction of tourist destination images based upon place-attachment theory. We classify destination photographs according to three critical dimensions of space-people-activity (SPA) corresponding to three sub-constructs of place attachment and then analyze a destination's image using attribute-associated co-occurrence analysis via the one-to-many protocol. Using Thailand as a case study, this study examined 38 destination advertising videos released between 1993 and 2021 to explore how inter-category connection analysis can help create sense of place and elicit a holistic image of a destination. The findings suggest that DMOs should pay more attention to SPA relationships instead of solely displaying physical settings in promotion videos, thereby mapping affective value, building visitors' place attachment and formulating effective marketing strategies.

本研究考察了 DMO 制作的目的地宣传视频中目的地标志性图像的相互作用和构成，以评估基于地方依恋理论的旅游目的地图像的动态构建。我们根据空间-人-活动 (SPA) 的三个关键维度对目的地照片进行分类，这些维度对应于地方依恋的三个子结构，然后通过一对多协议使用属性相关的共现分析来分析目的地的图像。本研究以泰国为案例研究，检查了 1993 年至 2021 年间发布的 38 个目的地广告视频，以探索类别间联系分析如何帮助营造地方感并引出目的地的整体形象。