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Gaining resilience through transformative services in cause-related events: an interaction ritual chain perspective
International Journal of Contemporary Hospitality Management ( IF 11.1 ) Pub Date : 2023-01-24 , DOI: 10.1108/ijchm-05-2022-0657
IpKin Anthony Wong , Xueying (Linda) Lin , Zhiwei (CJ) Lin , Yuxun (Emily) Lin

Purpose

This study aims to unlock a ritual chain mechanism that promotes socio-mental (or socio-psychological) resilience. This study draws on interaction ritual chains theory and the concept of transformative service to answer the question of how people could be inspired toward an elevated level of group solidarity, emotional energy, morality and, thus, socio-mental resilience.

Design/methodology/approach

This study took a qualitative approach resting upon online reviews and observations from an augmented food festival about hot pot delicacies dedicated to medical workers fighting hard amid the early coronavirus outbreak.

Findings

The results of this study point to four primary ritual outcomes (e.g. emotional energy, group solidarity, symbols of relationships and standards of morality) along with a two-tier micro–macro socio-mental resilience sustainability paradigm.

Research limitations/implications

Empirical findings from this study could help operators to justify their transformative initiatives as means for customers to replenish their depleted physical and mental resources.

Originality/value

This inquiry presents new nuances to interaction ritual chains. This study also extends the transformative role of hospitality services to accentuate a linkage among individuals, communities and the society.



中文翻译:

通过因果相关事件中的变革性服务获得弹性:互动仪式链视角

目的

这项研究旨在解锁促进社会心理(或社会心理)复原力的仪式链机制。这项研究利用互动仪式链理论和变革性服务的概念来回答如何激励人们提高群体团结、情感能量、道德水平,从而提高社会心理复原力的问题。

设计/方法论/途径

这项研究采用了定性方法,基于在线评论和对一个增强美食节的观察,这些美食节致力于为在冠状病毒爆发初期奋战的医务人员提供火锅美食。

发现

这项研究的结果指出了四种主要的仪式结果(例如情感能量、群体团结、关系象征和道德标准)以及两层微观-宏观社会心理弹性可持续性范式。

研究局限性/影响

这项研究的实证结果可以帮助运营商证明其变革举措的合理性,作为客户补充其耗尽的体力和精神资源的手段。

原创性/价值

这项调查提出了互动仪式链的新细微差别。这项研究还扩展了酒店服务的变革作用,以强调个人、社区和社会之间的联系。

更新日期:2023-01-24
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