Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2022-12-23 , DOI: 10.1016/j.jdmm.2022.100757 Arej Alhemimah
This study investigates health-information seeking influences on tourists' travel intentions during and after the COVID-19 pandemic, in the context of online information.An integrative model based on Protection Motivation Theory (PMT) is developed to examine the relationships between protection motivation behaviour incorporating COVID-19 involvement, and their influence on information seeking attitude and travel intention, while considering the role of subjective norms (SNs) as a moderator between attitude and intention.Using the data collected from 274 international tourists in Saudi Arabia, this research shows that, while not all PMT factors have a positive influence on travel intention, COVID-19 involvement has the strongest influence, while SNs found to have non-significant role as a moderator.This study's findings include important implications for industry practice within the online travel-health information seeking context.
中文翻译:
COVID-19 如何影响旅行健康信息的寻求和游客的旅行意图:基于保护动机理论的模型
本研究调查了在线信息背景下 COVID-19 大流行期间和之后寻求健康信息对游客旅行意向的影响。开发了一个基于保护动机理论 (PMT) 的综合模型来检验保护动机行为之间的关系结合 COVID-19 的参与及其对信息寻求态度和旅行意图的影响,同时考虑主观规范 (SN) 在态度和意图之间的调节作用。这项研究使用从沙特阿拉伯的 274 名国际游客那里收集的数据表明也就是说,虽然并非所有 PMT 因素都对旅行意向产生积极影响,但 COVID-19 参与的影响最大,而 SN 发现作为调节者的作用不显着。本研究'研究结果包括对在线旅游健康信息搜索环境中行业实践的重要影响。