Although the existing literature has suggested that tourists' experience co-creation during or after trips benefits destination loyalty, knowledge of how pre-trip behavior impacts future behavioral intention from a process perspective is limited. To address the gaps, we develop a logic chain linking past behavior, cognition, emotion, and future behavioral intention under a stage-by-stage process of tourists' experience co-creation using the service-dominant logic of value co-creation theory and the self-consistency principle of attitude theory. Empirically, utilizing PLS-SEM and mediation analysis in a survey (n = 500) and an experiment (n = 128), we found a serial mediation pathway whereby high-degree pre-trip involvement heightened satisfaction with the co-creation of experience, which increased place identity or place dependence, and which ultimately enhanced destination loyalty. This research is the first attempt to examine the impact of past behavior on future intention for tourists’ experience co-creation from a process perspective.

尽管现有文献表明游客在旅行期间或旅行后的共同创造体验有利于目的地忠诚度，但从过程的角度来看，旅行前行为如何影响未来行为意图的知识是有限的。为了解决这些差距，我们利用价值共创理论和态度理论的自洽原则。根据经验，在调查 ( n  = 500) 和实验 ( n = 128)，我们发现了一个连续的调解途径，通过这种途径，高度的旅行前参与提高了对共同创造体验的满意度，这增加了地方认同感或地方依赖性，并最终提高了目的地忠诚度。本研究首次尝试从过程的角度考察过去的行为对游客体验共创的未来意图的影响。