Corporate social irresponsibility (CSI) can occur in the multinational enterprise's (MNE) domestic and international markets, thereby risking corporate reputation. However, are corporate reputations differentially influenced by the location of CSI events? Drawing on the ethnocentric bias perspective, we examine how CSI affects corporate reputations according to whether CSI emerges in the MNE's home or international markets. We theorize that, when CSI occurs in an international host market, the negative relationship between CSI and corporate reputation is generally weaker. Conversely, when CSI arises within the home location, home country-located CSI has the strongest negative relationship to corporate reputation. Our findings generally reflect the core argument of the paper: home-country based CSI incidents may be more consequential to an MNE's corporate reputation compared to those CSI incidents which unfold in certain host countries. Our longitudinal analysis, comprising of 2,401 CSI events, involving 465 MNEs, confirms our theorizing. Among our principal contributions, this study adds to the growing and important literature on the dark side of international business (IB).

企业社会不负责任 (CSI) 可能发生在跨国企业 (MNE) 的国内和国际市场上，从而危及企业声誉。然而，公司声誉是否受地点的不同影响？CSI 事件？借鉴种族中心主义偏见的观点，我们根据 CSI 是出现在 MNE 的国内市场还是国际市场来研究 CSI 如何影响企业声誉。我们推测，当 CSI 发生在国际主机市场时，CSI 与企业声誉之间的负相关关系通常较弱。相反，当 CSI 出现在本国时，位于本国的 CSI 与企业声誉具有最强的负相关关系。我们的发现总体上反映了本文的核心论点：与发生在某些东道国的 CSI 事件相比，基于母国的 CSI 事件可能对跨国公司的企业声誉更为重要。我们的纵向分析包括 2,401 个 CSI 事件，涉及 465 个跨国公司，证实了我们的理论。在我们的主要贡献中，