Drawing on a qualitative study, this study aims to provide an improved understanding of how tourists perceive a sanctioned destination's image and how sanction-induced crises influence tourists' behavioral intentions. To do so, this study employed semi-structured interviews with 30 individuals each with and without prior experience visiting Iran. The findings revealed that sanctions influence affective and cognitive images and enhance tourist risk perceptions, including financial, satisfaction, terrorism and war, political, crime, security, and functional/performance risks. Furthermore, a positive post-trip evaluation was found to play a significant role in further behavioral intention, thereby enhancing destination image. Overall, this study enriches the literature on tourism and crises by focusing on visitors' and non-visitors' perceptions of a sanctioned destination and their subsequent behavioral intents. The theoretical and practical implications of the study are provided in the conclusion.

本研究基于定性研究，旨在更好地了解游客如何看待受制裁目的地的形象，以及制裁引发的危机如何影响游客的行为意图。为此，本研究对 30 个人进行了半结构化访谈，每个人都有或没有访问过伊朗的经验。调查结果显示，制裁会影响情感和认知形象，并增强游客的风险认知，包括财务、满意度、恐怖主义和战争、政治、犯罪、安全和功能/绩效风险。此外，积极的旅行后评价被发现在进一步的行为意图中发挥重要作用，从而增强目的地形象。总的来说，这项研究通过关注游客和非游客的问题丰富了关于旅游和危机的文献 对受制裁目的地的看法及其随后的行为意图。结论中提供了该研究的理论和实践意义。