Purpose

The evolution of modern digitalization technologies necessitates the development of a competitive digital supply chain quality management (SCQM) strategy by manufacturers. Using the new institutions and institutional theory (IIT), the study research first aims to identify the most important SCQM practices that can influence competitive performance (CP). Second, the authors intend to investigate the role of digital strategy alignment (DSA) in moderating the relationship between the multidimensionality of SCQM practices and CP among manufacturers.

Design/methodology/approach

The authors employ the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique to examine 225 valid samples from Malaysian manufacturers who use SCQM practices.

Findings

The study findings indicate that five of the twelve hypotheses developed were accepted. This suggests that supplier focus, strategic collaboration, information sharing and customer focus are positively and significantly correlated with CP. Unexpectedly, DSA moderates the relationship between leadership and CP.

Originality/value

This study extended the new IIT by empirically testing the six SCQM practices for CP in a DSA context, which can serve as a model for future research in the SCQM, CP and DS fields.

中文翻译：

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适应或消亡：有竞争力的数字供应链质量管理策略

目的

现代数字化技术的发展要求制造商制定有竞争力的数字供应链质量管理 (SCQM) 战略。使用新的制度和制度理论 (IIT)，该研究首先旨在确定可以影响竞争绩效 (CP) 的最重要的 SCQM 实践。其次，作者打算研究数字化战略调整 (DSA) 在调节制造商 SCQM 实践的多维性与 CP 之间关系方面的作用。

设计/方法论/途径

作者采用偏最小二乘结构方程模型 (PLS-SEM) 技术检查了来自使用 SCQM 实践的马来西亚制造商的 225 个有效样本。

发现

研究结果表明，十二个假设中有五个被接受。这表明供应商关注、战略协作、信息共享和客户关注与CP呈显着正相关。出乎意料的是，DSA 调节了领导力与 CP 之间的关系。

原创性/价值

本研究通过在 DSA 背景下对 CP 的六种 SCQM 实践进行实证测试，扩展了新的 IIT，这可以作为 SCQM、CP 和 DS 领域未来研究的模型。