This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored the impact of country image on the local diners' perception of Hawker Culture as a country brand, based on the brand resonance model. Image factors (food outlets and restaurants, food activities, education and training, and local ingredients and cooking skills) were explored. The perceived facets of the country were linked to awareness, which in turn stimulated the love for Hawker Culture in forming loyalty. This research provides discernments to rejuvenate and promote Singapore as a UNESCO Creative City of Gastronomy, which will pave the way for the continuous support of Hawker Culture from residents as a notable cultural icon.

这项研究调查了新加坡这个城市国家的当地食客对美食的看法——由食物、国家形象和文化组成。本研究采用联合国教科文组织美食创意城市的概念，成功识别了与美食相关的国家形象，并基于品牌共振模型，探讨了国家形象对当地食客对小贩文化作为国家品牌认知的影响。探讨了形象因素（食品店和餐馆、食品活动、教育和培训以及当地食材和烹饪技巧）。该国的感知方面与意识相关联，这反过来又激发了对小贩文化的热爱，形成了忠诚。这项研究为振兴和促进新加坡成为联合国教科文组织创意美食之城提供了洞察力，