The hospitality industry has turned to technology as a strategic weapon to improve operational efficiency, boost competitive edge, improve service quality, support employees, and maintain guest relationships. Hence, this paper is about technology planning in the hotel industry. We propose a prescriptive methodology to strategically select technologies which best serve the hotel. Based on LDA, HITS, and PageRank algorithms, we construct a network connecting “hotel selection criteria,” “activities,” and “technologies.” The results present the technologies’ rankings based on the HITS or PageRank weights, utilizing a network analysis. Considering the technologies’ costs and the hotel’s budget, we formulate an optimization model using the Knapsack problem. We demonstrate how our methodology can be applied to plan technology investments in a hotel with a numerical example.

酒店业已将技术作为一种战略武器，以提高运营效率、增强竞争优势、提高服务质量、支持员工和维护客户关系。因此，本文是关于酒店业的技术规划的。我们提出了一种规范的方法来战略性地选择最能为酒店服务的技术。基于 LDA、HITS 和 PageRank 算法，我们构建了一个连接“酒店选择标准”、“活动”和“技术”的网络。结果显示了基于 HITS 或 PageRank 权重的技术排名，利用网络分析。考虑到技术成本和酒店预算，我们使用背包问题制定了一个优化模型。