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Environmental sustainability perception toward obvious recovered waste content in paper-based packaging: An online and in-person survey best-worst scaling experiment
Resources, Conservation and Recycling ( IF 13.2 ) Pub Date : 2022-09-30 , DOI: 10.1016/j.resconrec.2022.106682
Sophie Van Schoubroeck, Lisandra Chacon, Autumn M. Reynolds, Nathalie Lavoine, Marko Hakovirta, Ronalds Gonzalez, Steven Van Passel, Richard A. Venditti

This study explores consumers’ visual sustainability impressions of paper-based packaging that has incorporated obvious waste content. Two research questions were addressed concerning (i) the environmental sustainability perception of noticeable waste content in packaging and (ii) the impact of the presentation format (i.e., online versus in-person surveys) when studying these perceptions. Best-worst scaling experiments were conducted, which made respondents choose the ‘most’ and ‘least’ environmentally friendly package. Packages were designed using paperboard substrates blending either brown linerboard or white hardwood pulp with different recovered waste materials. The results showed that consumers perceive obvious waste-containing packaging as more environmentally friendly than classical packaging (with no visual waste). Samples with a brown base and agricultural waste were perceived as more sustainable compared to white packaging and the use of paper waste. In addition, the presentation format changed respondents’ perception, and should therefore be carefully considered when designing surveys.



中文翻译:

对纸质包装中明显回收废物含量的环境可持续性看法:在线和现场调查最佳最差缩放实验

本研究探讨了消费者对包含明显废物成分的纸质包装的视觉可持续性印象。两个研究问题涉及(i)包装中明显废物含量的环境可持续性感知和(ii)在研究这些感知时演示格式(即在线与面对面调查)的影响。进行了最差缩放实验,这使受访者选择了“最”和“最不”环保的包装。包装设计使用将棕色挂面纸板或白色硬木浆与不同回收废料混合的纸板基材。结果表明,消费者认为明显的含废物包装比传统包装更环保(没有视觉浪费)。与白色包装和废纸的使用相比,带有棕色底座和农业废料的样品被认为更具可持续性。此外,演示格式改变了受访者的看法,因此在设计调查时应仔细考虑。

更新日期:2022-09-30
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