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Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism
Tourism Management ( IF 12.7 ) Pub Date : 2022-09-28 , DOI: 10.1016/j.tourman.2022.104647
Jiamin Peng, Xiaoyun Yang, Senhui Fu, Tzung-Cheng (T.C.) Huan

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.



中文翻译:

探索中医药文化旅游背景下游客幸福感对重游意愿的影响

本研究基于游客对目的地体验的解读和依恋理论,探讨游客幸福感对中医药文化旅游目的地重游意愿的影响机制。三个游客样本证实了游客幸福感的三个维度:积极情绪、参与度和意义。进行了两次调查,检验游客幸福感对重游意愿的直接和间接影响以及游客健康意识的调节作用。结果表明,游客的幸福感促进了难忘的旅游体验和地方依恋,进而激发了重游意愿。结果还支持健康意识作为幸福、地方依恋和重游意图之间的重要调节因素。

更新日期:2022-09-28
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