Social innovation and environmental innovation is a fast-growing phenomenon. More and more businesses are trying to understand how social and environmental innovation can help their business model. The purpose of this paper is to examine the contribution of community involvement toward social and environmental innovation to achieve sustainable tourism development. Perceptions of 650 local community members of different tourist destinations of Jammu and Kashmir have been used to meet the objectives of the study. The structural equation modelling (SEM) technique has been used for determining the structural estimates between constructs with the help of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) software. Hypothesis testing revealed a positive impact of community involvement on social and environmental innovation. The results also depicted a positive impact of social and environmental innovation on sustainable tourism development.

中文翻译：

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社区参与在可持续旅游战略中的作用：社会和环境创新视角

社会创新和环境创新是一种快速增长的现象。越来越多的企业正试图了解社会和环境创新如何帮助他们的商业模式。本文的目的是检验社区参与对社会和环境创新以实现可持续旅游业发展的贡献。查谟和克什米尔不同旅游目的地的 650 名当地社区成员的看法已被用于实现研究目标。结构方程建模 (SEM) 技术已用于在社会科学统计包 (SPSS) 和矩结构分析 (AMOS) 软件的帮助下确定结构之间的结构估计。假设检验揭示了社区参与对社会和环境创新的积极影响。结果还描述了社会和环境创新对可持续旅游业发展的积极影响。