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The transformative virtual experience paradigm: the case of Airbnb’s online experience
International Journal of Contemporary Hospitality Management ( IF 11.1 ) Pub Date : 2022-09-20 , DOI: 10.1108/ijchm-12-2021-1554
IpKin Anthony Wong , Mengwei Vivienne Lu , Shuyi Lin , Zhiwei (CJ) Lin

Purpose

This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential activities through cyberspace. It works to answer questions pertinent to the type of virtual experiences tourists seek and how these experiences could fulfill tourist needs, thereby rendering favorable socio-mental outcomes through experiences encountered.

Design/methodology/approach

Drawing on travel experience and transformative tourism theoretical tenets, this qualitative inquiry used data collected from social media posts from virtual tourists.

Findings

Results reveal four major themes of online experiences – hedonism, attention restoration, social relatedness and self-exaltation – that encompass 12 experiential categories. They further underscore four types of transformative mechanisms pinpointing hedonic well-being, environmental-mastery well-being, social well-being and eudaimonic well-being.

Research limitations/implications

Research findings demonstrate how Airbnb exercised marketing agility during severe environmental plight; while expediting strategic initiatives that offer tourists and residents alike a means to reengage in leisure and travel activities at home. They also salvage the peer-to-peer community by turning accommodation hosts into online experience ambassadors.

Originality/value

The contribution of this inquiry lies in assessing virtual experiences and reconnecting how different cyber experiences can meet an array of tourist needs. This study further highlights the transformative virtual experience paradigm to lay the necessary theoretical foundation for future research on virtual transformative tourism. This research goes beyond the common understanding of transformative tourism that relies merely on corporeal encounters. From a practical point of view, this study brings light to a novel concept – sharing experience economy – that incorporates the nuances between sharing economy and experience economy.



中文翻译:

变革性的虚拟体验范式:Airbnb 在线体验案例

目的

本研究论文旨在探讨 Airbnb 的在线体验计划,该计划引发了新一波虚拟旅游浪潮,通过网络空间即兴开展各种体验活动。它致力于回答与游客寻求的虚拟体验类型以及这些体验如何满足游客需求相关的问题,从而通过所遇到的体验产生有利的社会心理结果。

设计/方法/途径

借鉴旅行经验和变革性旅游理论原则,这项定性调查使用了从虚拟游客的社交媒体帖子中收集的数据。

发现

结果揭示了在线体验的四个主要主题——享乐主义、注意力恢复、社会相关性和自我提升——包括 12 个体验类别。他们进一步强调了四种类型的转化机制,即享乐幸福感、环境掌控幸福感、社会幸福感和幸福感幸福感。

研究局限性/影响

研究结果表明,Airbnb 如何在严峻的环境困境中发挥营销敏捷性;同时加快战略举措,为游客和居民提供一种在家中重新参与休闲和旅游活动的方式。他们还通过将房东转变为在线体验大使来挽救点对点社区。

原创性/价值

这项调查的贡献在于评估虚拟体验并重新连接不同的网络体验如何满足一系列游客需求。本研究进一步突出了变革性虚拟体验范式,为未来虚拟变革性旅游研究奠定了必要的理论基础。这项研究超越了对仅依赖于肉体接触的变革性旅游的普遍理解。从实践的角度来看,这项研究揭示了一个新概念——共享体验经济——它结合了共享经济和体验经济之间的细微差别。

更新日期:2022-09-20
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