The global COVID-19 outbreak has had a wide-ranging impact on people’s lives. This research looks at the recent shift in consumer preferences toward contact-free shopping when purchasing fashion goods. Push–pull–mooring (PPM) theory is used to identify and predict factors that promote or hinder a shift toward contact-free shopping. A survey of young consumers is used to develop and test hypotheses. The findings show that the PPM factors have a significant effect on switching behavior, risk perception, perceived value, and lock-in factors (along with some sub-factors related to each) being significantly related to both intentions to switch to contact-free shopping and actual switching behavior. Theoretical, managerial, and societal implications are discussed in the context of digital wellbeing.

中文翻译：

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请勿触摸商品！与消费者偏好非接触式购物相关的因素

全球范围内的 COVID-19 疫情对人们的生活产生了广泛的影响。这项研究着眼于近期消费者在购买时尚商品时偏好向非接触式购物的转变。推拉系泊 (PPM) 理论用于识别和预测促进或阻碍向非接触式购物转变的因素。对年轻消费者的调查用于制定和检验假设。研究结果表明，PPM 因素对转换行为、风险感知、感知价值和锁定因素（以及与每个因素相关的一些子因素）有显着影响，与转向非接触式购物的两种意图显着相关和实际的切换行为。在数字福祉的背景下讨论了理论、管理和社会影响。