ABSTRACT

Professional sport teams operate within an increasingly complex institutional environment and are required to often confront incompatible prescriptions from multiple institutional logics, such as performance and commercial goals (i.e., business logics) relative to community development and altruistic goals (i.e., social logics). The aim of this research is to investigate the influence of institutional complexity on managers perceptions of community-oriented practices across 12 professional teams within a single Australian sport league. Using Raynard’s (2016) configurations of institutional complexity, we identify two types of hybrid responses that professional teams utilise to address multiple logics: aligned and segregated. When community managers perceived social logics to be aligned with business logics, community activities were more aligned with commercial organisational outcomes such as brand, fan and sponsorship benefits. Alternatively, when managers perceived social logics to be segregated from business logics, community activities were more autonomous from commercial drivers, allowing a greater focus on community development outcomes including education, health and increased trust. Theoretically, our research adds to institutional logic scholarship by showing that multiple logics can be compatible with each other, central logics influence peripheral logics and organisational responses to institutional complexity can vary within a professional sport league.

摘要

职业运动队在日益复杂的制度环境中运作，需要经常面对来自多种制度逻辑的不相容处方，例如相对于社区发展和利他目标（即社会逻辑）的绩效和商业目标（即商业逻辑）。本研究的目的是调查机构复杂性对管理人员对单一澳大利亚体育联盟 12 个专业团队中面向社区实践的看法的影响。使用 Raynard (2016) 的制度复杂性配置，我们确定了专​​业团队用来解决多重逻辑的两种混合响应：对齐和隔离。当社区管理者认为社会逻辑与商业逻辑一致时，社区活动更符合商业组织成果，例如品牌、粉丝和赞助收益。或者，当管理者认为社会逻辑与商业逻辑分离时，社区活动会更加独立于商业驱动因素，从而更加关注社区发展成果，包括教育、健康和增加信任。从理论上讲，我们的研究通过表明多种逻辑可以相互兼容，核心逻辑影响外围逻辑以及组织对制度复杂性的反应在职业体育联盟中可能会有所不同，从而增加了制度逻辑奖学金。社区活动更加独立于商业驱动因素，从而更加关注社区发展成果，包括教育、健康和增加信任。从理论上讲，我们的研究通过表明多种逻辑可以相互兼容，核心逻辑影响外围逻辑以及组织对制度复杂性的反应在职业体育联盟中可能会有所不同，从而增加了制度逻辑奖学金。社区活动更加独立于商业驱动因素，从而更加关注社区发展成果，包括教育、健康和增加信任。从理论上讲，我们的研究通过表明多种逻辑可以相互兼容，核心逻辑影响外围逻辑以及组织对制度复杂性的反应在职业体育联盟中可能会有所不同，从而增加了制度逻辑奖学金。