The importance of store atmospherics on consumers’ shopping behavior has been widely studied since the 1970s. Over the years, and with the development of technology, store atmosphere has changed form and shape in alternative retail commerce channels, such as brick-and-mortar, 2D and 3D online, mobile, and virtual and augmented reality. However, despite its importance, there is not a holistic analysis of the components and dimensions of store atmosphere in retailing. This research fills this gap by denoting integrated knowledge and outcomes in alternative commerce channels and developing a unifying integrative framework that includes the components, the antecedents, and the consequences of store atmosphere. We follow a systematic literature review approach to (1) review past research and directions, (2) develop a map of the components of store atmosphere in the last 45 years, (3) explicate 208 variables that are directly linked with store atmosphere, and (4) draw an integrative framework and present future research directions and managerial implications.

自 1970 年代以来，商店氛围对消费者购物行为的重要性已得到广泛研究。多年来，随着技术的发展，商店氛围在替代零售商业渠道中的形式和形态发生了变化，例如实体店、2D 和 3D 在线、移动以及虚拟和增强现实。然而，尽管它很重要，但没有对零售店氛围的组成部分和维度进行整体分析。这项研究通过表示替代商业渠道中的综合知识和成果并开发一个统一的综合框架来填补这一空白，该框架包括商店氛围的组成部分、前因和后果。我们遵循系统的文献回顾方法来（1）回顾过去的研究和方向，