ABSTRACT

While studies on corporate philanthropy have blossomed in recent times, little is known empirically about its practice formalized through foundations. Drawing on semi-structured interviews with seven corporate foundations, this paper explored the giving strategies, opportunities, and challenges of corporate foundations in Ghana. Our findings based on thematic analysis revealed that corporate foundations rely on a combination of strategies (request, media-lead, adoption, and contest) to identify potential beneficiaries and implement their giving programs. Further evidence indicates that giving of corporate foundations presents opportunities to the foundations themselves (serve society, get partnership offers from other companies, and obtain goodwill from the public) and their parent companies (indirect business and advertising opportunities). Nonetheless, corporate foundation giving is constrained by insufficient funding, lack of support from stakeholders, managing expectations of individuals, poor maintenance culture, and cultural rites. The findings have implications for practitioners as it present insights that could serve as a model to guide new entrants into the corporate foundation landscape of developing economies. In addition, the findings could assist the development of government interventions necessary to foster more formalized corporate giving.

摘要

尽管近年来关于企业慈善事业的研究蓬勃发展，但人们对通过基金会正式实践的实证却知之甚少。本文通过对七个企业基金会的半结构化访谈，探讨了加纳企业基金会的捐赠策略、机遇和挑战。我们基于主题分析的结果表明，企业基金会依靠策略（请求、媒体引导、采用和竞赛）的组合来确定潜在受益人并实施其捐赠计划。进一步的证据表明，企业基金会的捐赠为基金会本身（服务社会、获得其他公司的合作机会、获得公众的善意）及其母公司（间接的商业和广告机会）带来了机会。尽管如此，企业基金会的捐赠仍受到资金不足、利益相关者缺乏支持、个人期望管理、维护文化和文化仪式不佳等因素的限制。研究结果对从业者具有重要意义，因为它提出了一些见解，可以作为指导新进入者进入发展中经济体企业基础格局的模型。此外，研究结果可能有助于政府制定必要的干预措施，以促进更正规的企业捐赠。研究结果对从业者具有重要意义，因为它提出了一些见解，可以作为指导新进入者进入发展中经济体企业基础格局的模型。此外，研究结果可能有助于政府制定必要的干预措施，以促进更正规的企业捐赠。研究结果对从业者具有重要意义，因为它提出了一些见解，可以作为指导新进入者进入发展中经济体企业基础格局的模型。此外，研究结果可能有助于政府制定必要的干预措施，以促进更正规的企业捐赠。