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EXPRESS: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Journal of Marketing ( IF 12.9 ) Pub Date : 2022-08-25 , DOI: 10.1177/00222429221125131
Simone Wies , Alexander Bleier , Alexander Edeling

Influencers’ follower count, or indegree, is a key criterion that advertisers use when devising influencer marketing campaigns. However, whether influencers with lower or higher follower count are ...

中文翻译:

快递:寻找金发姑娘的影响者:追随者人数如何推动社交媒体参与

影响者的追随者数量或程度是广告商在设计影响者营销活动时使用的关键标准。但是,无论是追随者数量较低还是较高的影响者...
更新日期:2022-08-25
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