The idea of first-mover advantages is frequently used by both managers and academics alike. Despite its importance for understanding the performance of entry in new markets, the evidence remains mixed. Our study advances research on the entry timing-performance relationship by adopting a contingency perspective that includes both micro (competitive strategies) and macro (industry dynamics) dimensions to explain differences in entrants' profitability. In this paper we focus on follower firms and propose that cost leadership is the best strategy for them to successfully entering a market. In addition, recognizing the contingency effect of industry dynamism, we also examine how market growth and technology evolution affect the effectiveness of followers’ competitive strategies. Specifically, we propose that followers will be better off by using cost strategies in growing markets, while when operating in contexts of technological change the performance of the cost leadership strategy will be lower.

先发优势的概念经常被管理者和学者所使用。尽管它对于了解进入新市场的表现很重要，但证据仍然喜忧参半。我们的研究通过采用包括微观（竞争战略）和宏观（行业动态）维度的权变视角来解释进入者盈利能力的差异，从而推进了对进入时机-绩效关系的研究。在本文中，我们关注追随者公司，并提出成本领先是他们成功进入市场的最佳策略。此外，认识到行业活力的权变效应，我们还研究了市场增长和技术演进如何影响追随者竞争战略的有效性。具体来说，