In 2006, a 10-year retrospective of successful mass mediated health communication campaigns reviewed the field and highlighted strategies for successful campaigns. In the 15 years since the retrospective, there have been dramatic changes in the media environment and advances in health communication research. In this article, we describe changes in the health communication media landscape and in our understanding of mass mediated health communication campaigns in the 15 years since the retrospective. Although the media environment has shifted, we argue that effective principles of health communication have remained relatively constant. We note significant advances in technology since the previous retrospective that can further advance health communication campaigns, with new technologies offering promise as channels for health communication campaigns as well as for campaign planning. We also recommend that campaign researchers report in detail on their use of theory, audience segmentation, channel selection, and the role of formative research when describing campaign efforts; that communicators continue to develop frameworks that integrate principles of effective campaign design; and that additional research focus on understanding how technology can be effectively incorporated into campaign planning, distribution, and evaluation.

2006 年，成功的大众调解健康传播活动 10 年回顾回顾了该领域并强调了成功活动的策略。自回顾以来的 15 年里，媒体环境发生了翻天覆地的变化，健康传播研究也取得了进步。在本文中，我们描述了自回顾以来的 15 年中健康传播媒体格局的变化以及我们对大众介导的健康传播活动的理解。尽管媒体环境发生了变化，但我们认为健康传播的有效原则保持相对不变。我们注意到自上次回顾以来技术的重大进步可以进一步推进健康传播活动，新技术有望成为健康传播活动和活动规划的渠道。我们还建议竞选研究人员详细报告他们在描述竞选活动时使用的理论、受众细分、渠道选择以及形成性研究的作用；传播者继续开发整合有效运动设计原则的框架；额外的研究侧重于了解如何将技术有效地纳入运动规划、分发和评估中。传播者继续开发整合有效运动设计原则的框架；额外的研究侧重于了解如何将技术有效地纳入运动规划、分发和评估中。传播者继续开发整合有效运动设计原则的框架；额外的研究侧重于了解如何将技术有效地纳入运动规划、分发和评估中。