当前位置: X-MOL 学术Studies in Documentary Film › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
The Netflix Original documentary, explained: global investment patterns in documentary films and series
Studies in Documentary Film Pub Date : 2022-08-08 , DOI: 10.1080/17503280.2022.2109099
Catalina Iordache 1 , Tim Raats 1 , Sam Mombaerts 1
Affiliation  

ABSTRACT

Subscription video-on-demand services have been increasingly moving away from licencing content to producing their own content. The ‘original’ label is applied to different types of productions for which streaming platforms own exclusive rights, usually worldwide and for specific periods. This has also been part of Netflix’s global strategy to attract new and existing subscribers. Research into the Netflix Original has become particularly relevant, due to its impact on audiovisual markets and the label’s opacity. This article focuses on Netflix investments in original documentaries, due to the genre’s growing popularity and the platform’s notable interest in documentary films and series. The analysis focuses on the company’s strategies and investment patterns in specific regions, languages and genres over time by mapping all documentary titles produced between 2012–2021 labelled as ‘Netflix Original’, resulting in a database of 479 titles. We found that investments in original documentaries have been growing over the years, and the large majority of these are commissions or exclusive titles. The transnational production and distribution of Netflix Original documentaries reflect wider changes in cultural trade brought on by the streaming model. However, the company’s investment strategy is also influenced by established market dynamics and financing practices in documentary production.



中文翻译:

Netflix 原创纪录片,解释:纪录片和系列的全球投资模式

摘要

订阅视频点播服务越来越多地从许可内容转向制作自己的内容。“原创”标签适用于流媒体平台拥有专有权的不同类型的作品,通常是在全球范围内和特定时期。这也是 Netflix 吸引新老用户的全球战略的一部分。由于其对视听市场的影响和标签的不透明性,对 Netflix Original 的研究变得尤为重要。本文重点介绍 Netflix 对原创纪录片的投资,因为该类型的影片越来越受欢迎,而且该平台对纪录片和系列片有着浓厚的兴趣。分析侧重于公司在特定地区的战略和投资模式,通过映射 2012 年至 2021 年间制作的所有标记为“Netflix 原创”的纪录片片名,随着时间的推移,语言和流派得到了一个包含 479 个片名的数据库。我们发现,多年来对原创纪录片的投资一直在增长,其中大部分是佣金或独家影片。Netflix 原创纪录片的跨国制作和发行反映了流媒体模式带来的更广泛的文化贸易变化。然而,公司的投资策略也受到既定市场动态和纪录片制作融资惯例的影响。其中大部分是佣金或专有所有权。Netflix 原创纪录片的跨国制作和发行反映了流媒体模式带来的更广泛的文化贸易变化。然而,公司的投资策略也受到既定市场动态和纪录片制作融资惯例的影响。其中大部分是佣金或专有所有权。Netflix 原创纪录片的跨国制作和发行反映了流媒体模式带来的更广泛的文化贸易变化。然而,公司的投资策略也受到既定市场动态和纪录片制作融资惯例的影响。

更新日期:2022-08-08
down
wechat
bug