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Demand management strategies role in sustainability of service industry and impacts performance of company: Using SEM approach
Journal of Cleaner Production ( IF 11.1 ) Pub Date : 2022-08-04 , DOI: 10.1016/j.jclepro.2022.133311
Renu L. Rajani, Githa S. Heggde, Rupesh Kumar, Pradeep Chauhan

This study explores the relationships between selected Supply Chain Risks (SCRs), use of Demand Management Strategies (DMS) in a sustainable service industry and impact on Company performance. An empirical framework proposed in which presence of SCRs influences use of DMS during peak and lean demand. The empirical tests using Structured Equation Modelling approach (SEM) is carried out based on data from survey of 439 services businesses in India covering 10 services industry groups. The results demonstrate contingent relationship between SCRs and company performance and use of DMS as mediator. Journal of Cleaner Production is a highly active journal in the area of sustainability. Therefore, articles from the Journal of Cleaner Production too have been considered for a justifiable emphasis on sustainability. The presence of demand variability risk influences the use of Demand Planning and Forecasting techniques and Controlling of customer arrival during peaks that enhances SC Competitive performance. Controlling customer arrival during peaks improves financial performance. Mismatch of Capacity against demand (unused capacity) leads to use of techniques influencing demand during lean periods which in turn improves performance of a sustainable SC, customer satisfaction, and financial performance. The results thereby contribute towards a sustainable supply chain and divulge in suggested opportunities for novel areas of research for the journal.



中文翻译:

需求管理战略在服务业可持续性中的作用和影响公司绩效:使用 SEM 方法

本研究探讨了选定的供应链风险 (SCR)、在可持续服务行业中使用需求管理策略 (DMS) 以及对公司绩效的影响之间的关系。提出了一个经验框架,其中 SCR 的存在会影响在高峰和贫乏需求期间 DMS 的使用。使用结构化方程建模方法 (SEM) 的实证测试是根据对印度 439 家服务企业的调查数据进行的,涵盖 10 个服务行业组。结果证明了 SCR 与公司绩效和使用 DMS 作为中介之间的或有关系。Journal of Cleaner Production 是可持续发展领域非常活跃的期刊。因此,《清洁生产杂志》上的文章也被认为是对可持续性的合理强调。需求可变性风险的存在会影响需求计划和预测技术的使用以及高峰期间客户到达的控制,从而提高 SC 竞争绩效。在高峰期控制客户到达可以提高财务绩效。产能与需求的不匹配(未使用的产能)导致在精益时期使用影响需求的技术,从而提高可持续供应链的绩效、客户满意度和财务绩效。因此,这些结果有助于建立可持续的供应链,并为该期刊的新研究领域提供建议的机会。在高峰期控制客户到达可以提高财务绩效。产能与需求的不匹配(未使用的产能)导致在精益时期使用影响需求的技术,这反过来又提高了可持续供应链的绩效、客户满意度和财务绩效。因此,这些结果有助于建立可持续的供应链,并为该期刊的新研究领域提供建议的机会。在高峰期控制客户到达可以提高财务绩效。产能与需求的不匹配(未使用的产能)导致在精益时期使用影响需求的技术,这反过来又提高了可持续供应链的绩效、客户满意度和财务绩效。因此,这些结果有助于建立可持续的供应链,并为该期刊的新研究领域提供建议的机会。

更新日期:2022-08-09
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