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Retrofitting the Monument of Commerce: Unilever House, London
Future Anterior Pub Date : 2022-08-04
Juliana Kei

Abstract:

When Unilever House London was completed in 1931 it was celebrated, in The Times newspaper, as "The Monument of Commerce." This paper examines its two large-scale retrofitting exercises: first by the multi-disciplinary design practice Pentagram (1980–83) and then by the international architectural office Kohn Pederson Fox (KPF) (2005–2008). I examine the different approaches taken by Pentagram and KPF to inject more value into Unilever House: the former sought to accentuate the building's artistic and historical value while the latter focused on reducing, recycle, and reuse. Drawing upon these two different attitudes toward Unilever House's monumentality, particular attention is paid to how the Lever Brothers' troubled history in colonial exploitation was treated in these two retrofitting projects. Writing around Unilever House's twice retrofitting, this research seeks to parse out more about the "values" in architecture and retrofitting.



中文翻译:

改造商业纪念碑:联合利华大厦,伦敦

摘要:

当伦敦联合利华大厦于 1931 年竣工时,《泰晤士报》对此进行了庆祝报纸,被誉为“商业的纪念碑”。本文考察了它的两个大规模改造实践:首先是由多学科设计实践 Pentagram (1980-83) 进行,然后是由国际建筑事务所 Kohn Pederson Fox (KPF) (2005-2008) 进行。我研究了 Pentagram 和 KPF 为联合利华大厦注入更多价值所采取的不同方法:前者试图强调建筑的艺术和历史价值,而后者则专注于减少、回收和再利用。借鉴这两种对联合利华大厦纪念性的不同态度,特别关注在这两个改造项目中如何处理利华兄弟在殖民剥削中的麻烦历史。围绕联合利华大厦的两次改造,

更新日期:2022-08-04
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