As consumers are exposed to thousands of advertisements daily, researchers have sought to understand what makes people remember certain brands better than they remember others. Metaphors like Carva...

中文翻译：

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让广告粘人：隐喻在提高广告记忆中的作用

由于消费者每天都会接触到数以千计的广告，研究人员试图了解是什么让人们比记住其他品牌更容易记住某些品牌。像卡瓦这样的隐喻...