Body-positive online content (BPOC) has recently become widespread, yet the factors that explain its association with body satisfaction have scarcely been studied. The current study investigates the indirect association between the self-reported frequency of viewing BPOC and body satisfaction through body appreciation and the moderating roles of body-ideal internalization, self-esteem, intentional searching, and gender. Utilizing survey data from 1530 Czech adolescents aged 13–18 (M=15.4, SD=1.7, 50 % girls), the present study found limited support for an indirect connection between the frequency of viewing BPOC and body satisfaction through body appreciation. Nonetheless, an indirect association appeared among adolescents with average and above-average frequencies for intentional searching for BPOC. Other investigated moderating factors were not significant. The present findings suggest that BPOC may be positively associated with body image, but only for those who deliberately search for it. The study highlights the importance of individual moderating factors in the context of BPOC and the remaining research gaps, such as the examination of its various types and aspects and their relationship with body image.

身体积极的在线内容 (BPOC) 最近变得普遍，但几乎没有研究解释其与身体满意度相关的因素。目前的研究调查了通过身体欣赏自我报告的观看 BPOC 的频率与身体满意度之间的间接关联，以及身体理想内化、自尊、有意搜索和性别的调节作用。利用来自 1530 名 13-18 岁捷克青少年的调查数据 ( M =15.4, SD=1.7, 50 % 女孩），本研究发现对观看 BPOC 的频率和通过身体欣赏的身体满意度之间的间接联系的支持有限。尽管如此，在有意搜索 BPOC 的平均和高于平均频率的青少年中出现了间接关联。其他研究的调节因素不显着。目前的研究结果表明，BPOC 可能与身体形象呈正相关，但仅限于那些有意寻找它的人。该研究强调了个体调节因素在 BPOC 的背景下的重要性以及剩余的研究空白，例如检查其各种类型和方面及其与身体形象的关系。