Cultural identity refers to the identical compound of reminiscences, impressions, ideologies, images, idioms, inventions, and ambitions that maintains a human set’s civilizational identity within the framework of what it knows of developments due to its internal dynamism and its ability to communicate or give and take. Social Media’s deep effect on cultural identity is a matter of constant concern. Therefore, the main aim of this research was to recognize the effect of social media on some components of rural people’s cultural identity. This study was conducted on 360 respondents from rural people in Bamha village, Egypt. Our data were collected using a questionnaire in December 2021 and then analyzed using descriptive statistics, Pearson’s simple correlation coefficient, chi-square, and the ascending multiple regression correlation analysis model (Stepwise). The results showed that for two-fifths of the respondents (40%) the level of change in cultural identity was high in relation to their use of social media; there is a significant relationship between some independent variables of respondents and the degree of change in their cultural identity. These results have important implications for policy, practice, and subsequent research, the most important of which are: working on developing thinking skills and self-learning among students in schools and universities, as well as the need to activate the role of the media in providing meaningful content that preserves societal values, in addition to employing social media to support community participation of young people on the ground by organizing awareness, volunteer and charitable activities, and finally the need to increase cooperation and coordination between all parties, whether they are media, schools, religious or civil institutions, youth centers, or other institutions to maximize the positive use of social media and to reduce its negative effects.

文化认同是指回忆、印象、意识形态、图像、习语、发明和抱负的相同复合物，由于其内部活力和交流或给予的能力，在它所知道的发展框架内维持人类群体的文明认同并采取。社交媒体对文化认同的深刻影响是一个持续关注的问题。因此，本研究的主要目的是认识到社交媒体对农村人文化认同的某些组成部分的影响。这项研究是对来自埃及巴姆哈村农村人口的 360 名受访者进行的。我们的数据是在 2021 年 12 月使用问卷收集的，然后使用描述性统计、皮尔逊简单相关系数、卡方、以及升序多元回归相关分析模型（Stepwise）。结果表明，对于五分之二的受访者（40%）来说，文化认同的变化程度与他们对社交媒体的使用有关；受访者的一些自变量与其文化认同的变化程度之间存在显着关系。这些结果对政策、实践和后续研究具有重要意义，其中最重要的是：致力于培养学校和大学学生的思维能力和自学能力，以及激活媒体作用的必要性。除了利用社交媒体通过组织意识来支持当地年轻人的社区参与外，还提供保留社会价值观的有意义的内容，