Purpose

The purpose of this study is to investigate the relationship between supplier orientation, which is Porter's general competitive strategy, and the market and financial performance in the Turkish Information and Communication Technologies (ICTs) sector, taking into account the problems in the supply chain during the pandemic process.

Design/methodology/approach

This study used a quantitative research design where 550 questionnaires were collected from respondents operating in various ICT companies in Turkey to obtain necessary data to test the hypotheses developed for the study. Mediation effect and path analysis were used to analyze the research data. Smart PLS 3.3 version was used for all the mentioned analyzes.

Findings

The results of the analysis revealed that supplier orientation was positively and significantly related to financial and market performance. The findings of this study also showed that Porter’s generic competitive strategies have a mediator role in the relations of supplier orientation, financial and market performance.

Practical implications

These findings contribute to the understanding of the importance of supplier orientation along with competitive strategies to increase market and financial performance in ICT companies, especially during the pandemic process. These findings provide recommendations for researchers, professionals and senior and supply chain managers to apply at their firms.

Originality/value

This is a study that adequately covers the relationship between supplier orientation, general competitive strategies and market and financial performance in the Turkish ICT sector, taking into account the pandemic process.

中文翻译：

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供应商导向和竞争策略对 ICT 公司绩效的影响

目的

本研究的目的是调查供应商导向（波特的总体竞争战略）与土耳其信息和通信技术（ICT）行业的市场和财务绩效之间的关系，同时考虑到供应链中的问题大流行过程。

设计/方法论/途径

本研究采用定量研究设计，从土耳其各 ICT 公司运营的受访者那里收集了 550 份问卷，以获得必要的数据来检验为本研究提出的假设。采用中介效应和路径分析对研究数据进行分析。Smart PLS 3.3 版本用于所有提到的分析。

发现

分析结果显示，供应商导向与财务和市场表现呈显着正相关。本研究的结果还表明，波特的通用竞争策略在供应商导向、财务和市场绩效的关系中具有中介作用。

实际影响

这些发现有助于理解供应商导向以及竞争战略对于提高 ICT 公司市场和财务绩效的重要性，特别是在大流行期间。这些研究结果为研究人员、专业人士以及高级和供应链经理提供了在其公司应用的建议。

原创性/价值

这项研究充分涵盖了土耳其 ICT 行业的供应商导向、一般竞争战略以及市场和财务绩效之间的关系，并考虑到了大流行的进程。