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How does consumer pressure affect green innovation of manufacturing SMEs in the presence of green human resource management and green values? A moderated mediation analysis
Business Ethics: A European Review ( IF 5.056 ) Pub Date : 2022-07-13 , DOI: 10.1111/beer.12459
Abdullah Kaid Al‐Swidi 1 , Mohammed A. Al‐Hakimi 2 , Hamid Mahmood Gelaidan 1 , Saheim Khalaf A. J. Al‐Temimi 3
Affiliation  

Although consumer pressure has been recognized as an essential driver of green innovation, the question remains as to how consumer pressure could lead to green innovation. Drawing on the stakeholder theory and Supplies-values Fit Theory, this study explored the mediating role of green HRM practices on the relationship between consumer pressure and green innovation under the moderating effect of individual green values. By using the quantitative research design, the data for the study were gathered from 257 manufacturing SMEs in India and analyzed using hierarchical regression analysis (PROCESS Macro) in SPSS. Empirical findings show that consumer pressure is positively associated with green innovation through green HRM practices which increase when the firm's employees have stronger individual green values. Thus, this study expands our understanding of consumer pressure toward green innovation and its underlying mechanism and conditional effect. Toward the end, the theoretical and practical implications are discussed.

中文翻译:

在绿色人力资源管理和绿色价值观存在的情况下,消费者压力如何影响制造业中小企业的绿色创新?适度的中介分析

尽管消费者压力已被认为是绿色创新的重要驱动力,但消费者压力如何导致绿色创新仍是个问题。本研究借鉴利益相关者理论和供应价值拟合理论,探讨了在个体绿色价值观的调节作用下,绿色人力资源管理实践对消费者压力与绿色创新关系的中介作用。通过使用定量研究设计,该研究的数据来自印度的 257 家制造业中小企业,并使用 SPSS 中的层次回归分析(PROCESS Macro)进行分析。实证结果表明,通过绿色人力资源管理实践,消费者压力与绿色创新正相关,当公司员工具有更强的个人绿色价值观时,这种压力会增加。因此,本研究扩展了我们对消费者对绿色创新的压力及其潜在机制和条件效应的理解。最后,讨论了理论和实践意义。
更新日期:2022-07-13
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