This study examined the individual and interactive associations between self-esteem, social anxiety, and real and false self-presentation on Facebook. Data came from a college sample of 216 emerging adult Facebook users (M age ≈ 23, 171 women). Findings indicate that social anxiety moderated the association between self-esteem and false self-presentation, such that emerging adults low in self-esteem and high in social anxiety may present themselves in a more deceptive, inauthentic, and socially desirable manner on Facebook. Results also suggest that emerging adults with higher self-esteem may present their real self (authentic) more on Facebook, whereas emerging adults with lower self-esteem may present their false self (deceptive and socially desirable) to a greater extent. Findings also indicate that socially anxious emerging adults may present their false self more on Facebook, motivated by social desirability and self-exploration. Implications for interpersonal experiences (e.g., social acceptance and social rejection/exclusion) during emerging adulthood are discussed.

这项研究检查了自尊、社交焦虑以及 Facebook 上真实和虚假的自我展示之间的个人和互动关联。数据来自 216 名新兴成年 Facebook 用户（M 年龄 ≈ 23，171 名女性）的大学样本。研究结果表明，社交焦虑缓和了自尊与虚假自我展示之间的关联，因此自尊心低下的新兴成年人和社交焦虑程度高的人可能会在 Facebook 上以更具欺骗性、不真实和社会期望的方式呈现自己。结果还表明，自尊心较高的新兴成年人可能会更多地在 Facebook 上展示他们的真实自我（真实的），而自尊心较低的新兴成年人可能会在更大程度上展示他们的虚假自我（具有欺骗性和社会吸引力）。调查结果还表明，社交焦虑的新兴成年人可能会更多地在 Facebook 上展示他们的虚假自我，其动机是出于社会期望和自我探索。讨论了成年期人际体验（例如，社会接受和社会拒绝/排斥）的影响。